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Article
Publication date: 31 May 2023

Meungguk Park, Morgan Chitiyo, Kihwan Kim and Taeho Yoh

A majority of consumers are supportive of socially responsible companies making positive contributions to their communities. However, results of empirical studies on consumers’…

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Abstract

Purpose

A majority of consumers are supportive of socially responsible companies making positive contributions to their communities. However, results of empirical studies on consumers’ attitudes toward corporate social responsibility (ACSR) and their purchasing intentions (PI) have been inconsistent. The purpose of this paper is to measure the strength of association between ACSR and PI. This study also aims to examine the moderating effects of firm characteristics (product type and commitment to green/sustainability initiatives), consumer demographics (gender and age) and external factors (geographic region).

Design/methodology/approach

The authors conducted a systematic search, which yielded 28 studies that met the criteria for inclusion in the meta-analysis (total participants = 12,242). This study used meta-analysis to examine the association between ACSR and PI using random effects analyses. Subgroup analyses and meta regression were used to detect moderators in the meta-analysis.

Findings

The main result showed that the average weighted correlation (r+) was 0.478, indicating that ACSR had a strong positive relationship with PI. Subgroup analyses indicated geographic region and product type had no significant moderating effect on the relationship between ACSR and PI. However, the difference for commitment to green initiatives was marginally significant. The high levels of heterogeneity (Q = 535.199, I² = 94.955) and a possible absence of publication bias were evident in the meta-analysis.

Originality/value

This meta-analysis can make meaningful contributions to the existing body of knowledge on corporate social responsibility by testing the influence of the important moderators that include geographic region, product type and commitment to green initiatives.

Details

Social Responsibility Journal, vol. 19 no. 10
Type: Research Article
ISSN: 1747-1117

Keywords

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Article
Publication date: 1 August 2016

Meungguk Park, Brian A. Turner, Donna L. Pastore, Morgan Chitiyo and Taeho Yoh

The purpose of this paper is to explore the cognitive processes that the study subjects experienced when exposed to different types of public service advertisements about Special…

620

Abstract

Purpose

The purpose of this paper is to explore the cognitive processes that the study subjects experienced when exposed to different types of public service advertisements about Special Olympics.

Design/methodology/approach

A total of 529 cognitive responses from 141 college students were analyzed using the content analysis method.

Findings

The results of the frequency count of cognitive responses indicated that low-empathy (LE) subjects engaged in extensive cognitive efforts to process the information as much as high-empathy (HE) subjects. Additionally, the content analysis of the qualitative data showed that the two most frequently cited categories of positive thoughts for HE subjects were good cause/importance of Special Olympics and positive feeling related to volunteering for Special Olympics. For LE subjects, the most frequently identified category in positive thoughts was altruist/moral responsibility, followed by volunteer intention and positive feeling related to volunteering for Special Olympics.

Originality/value

The paper provides valuable information on cognitive responses to public service advertising messages.

Details

International Journal of Sports Marketing and Sponsorship, vol. 17 no. 3
Type: Research Article
ISSN: 1464-6668

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Article
Publication date: 11 January 2013

Darlington Mutanda

The aim of the article is to elucidate the political factors which motivated Zimbabwe's land reform that was forcibly initiated by the Zimbabwe African National Union Patriotic…

398

Abstract

Purpose

The aim of the article is to elucidate the political factors which motivated Zimbabwe's land reform that was forcibly initiated by the Zimbabwe African National Union Patriotic Front (ZANU PF) government in 2000.

Design/methodology/approach

The research makes use of primary and secondary sources. The government of Zimbabwe parliamentary debates highlight the grievances raised by the people over land redistribution as early as 1980. The newspapers, internet and published material provide evidence pointing out to the political nature of the land reform.

Findings

It is apparent that the ZANU PF government was reluctant to address the land question despite the fact that many rural people were crowded in the reserves. It was in 2000 that ZANU PF awakened to its waning popularity after the referendum defeat which coincided with the formation of the Movement for Democratic Change (MDC) in 1999. Land reform was used as a political weapon to thwart the MDC as evidenced by the brutal suppression of MDC activities countrywide.

Social implications

The research proves that the victimisation of MDC members in Zimbabwe has made opposition politics a disastrous game. Starting in 2000, ZANU PF embarked on a mission to thwart opposition activism and the effects were deeply felt. Paramilitary groups such as the Second Chimurenga war veterans, Border Gezi “youths” and ZANU PF supporters took the lead in torturing and killing real and alleged MDC supporters. The MDC retaliated but with very limited success.

Originality/value

The paper provides unique insights into the political motives which encouraged Zimbabwe's land reform programme. The implications for practice provided herein are useful for policy makers in the country.

Details

Journal of Aggression, Conflict and Peace Research, vol. 5 no. 1
Type: Research Article
ISSN: 1759-6599

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