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The purpose of this paper is to present a “bottom-up approach” for cultural tourism management in the old city of As-Salt in Jordan. The city of As-Salt has unique historic buildings that represent Jordan’s traditional urban life; however, it is rarely promoted in the tourism map of Jordan.

This paper assessed the existing local policies and strategies dealing with the case of As-Salt, and reviewed some other international and regional case studies. The method adopted included semi-structured interviews and designated questionnaires directed to the most relevant stakeholders and visitors. The assessment process depended on “Integrated Cultural Heritage Management Approach” in order to identify the parameters that needed to be considered while planning for a sustainable management approach in the city.

The results showed many managerial problems and gaps in dealing with the core of the city as a tourist attraction. Results and recommendations mainly relied on the need for an entity to be an official umbrella to guide the relationship between heritage protection and tourism development in the city. A new scenario of tourist itineraries in the city is presented with new idea of developing cultural events and activities.

No similar prior studies were carried out in As-Salt that are tackling this subject. And it is hoped that this approach will lead and guide other similarly situated destinations as they develop plans and approaches for their cities.

The purpose of this paper is to present a framework for the adaptive re-use of wheat milling buildings setting in modern urban contexts in Jordan. This paper also aims to highlight the industrial heritage with a focus on wheat milling buildings, which date back to the beginning of the 20th century, as they document and represent significant aspects of the socio-cultural history of Jordan.

The approach to this statement will be through a theoretical investigation into the notion of industrial heritage, a historical overview of wheat milling in Jordan, as well as a case study analysis to support the theoretical framework following a value-based approach for the case of Baboor Al-Qisar. Baboor Al-Qisar is a wheat milling structure that the Department of Antiquities (DoA) is willing to adaptively reuse as an industrial museum that tells the local narrative of wheat milling and points out the non-physical values associated with the building’s original use.

The paper introduces a framework for wheat milling buildings incorporation within the modern urban context as industrial heritage museums or socio-cultural facilities. The findings offer a reflection on approaching similar case studies as a tool for their conservation, management and promotion to create new tourist destinations as a form of sustainable urban regeneration.

This research bridges the gap between practice and theory in terms of adaptive reuse strategies within the Jordanian local context. No similar studies have been done on wheat milling structures from the 20th century in the country with local community engagement as an integral part that is carried out within the functionality and future use of the site.