Mona M. Abdelhamid, Amira Hassan El Hakeh and Mohamed M. Elfakharany
The paper aims to clarify threats facing heritage management in developing countries. It investigates the challenges facing the application of the historic urban landscape…
Abstract
Purpose
The paper aims to clarify threats facing heritage management in developing countries. It investigates the challenges facing the application of the historic urban landscape approach (HUL) in the city of Alexandria in Egypt, where heritage is trapped between unplanned developments from one side and deterioration from another side.
Design/methodology/approach
This paper uses SWOT analysis regarding the heritage management approach of the historic site. Site observation, documentary reviews, an online questionnaire (due to the COVID situation) and some interviews with park visitors and shopkeepers have been adopted to capture the changes in the site management, specifically capturing the current status of the site.
Findings
The paper presented an empirical study covering the evolution of heritage management practices. It suggests that building and maintaining the synergy between the government, the private sector and the public is essential for the sustainability of urban development in the city of Alexandria. It also asserts that heritage is a major catalyst of urban regeneration in the city.
Research limitations/implications
This paper highlights major threats facing Alexandrian heritage. However, it lacks generalizability.
Practical implications
It suggests inclusive urban conservation strategies that are based on the HUL approach that would revitalize the historic core and assist in preserving both its tangible and intangible heritage. These strategies can help decision makers to develop more sustainable approaches in managing city heritage and achieving sustainable development of the city core.
Social implications
The paper presents a social implication through involving stakeholders in the sustainable revitalization project of Al-Shalalat district located in the city center of Alexandria.
Originality/value
The paper presents an empirical study that fulfills an identified need for adopting more sustainable strategies in heritage management in Alexandria.
Details
Keywords
Youmna Mohamed Abdelghany Youssef, Wesley J. Johnston, Talaat Asaad AbdelHamid, Mona Ibrahim Dakrory and Mohamed Galal Soliman Seddick
The purpose of this study is to investigate conceptually the relationship between the customer’s engagement and equity and to determine whether customer engagement could be…
Abstract
Purpose
The purpose of this study is to investigate conceptually the relationship between the customer’s engagement and equity and to determine whether customer engagement could be positively enhanced by business-to-business (B2B) firms to maximize their customer equity, through examining the role of cognitive, emotional and behavioral engagement.
Design/methodology/approach
This paper is built on the evolving marketing literature and proposes a comprehensive framework that uses a multidimensional conceptualization for the customer’s engagement and equity constructs; examines the relationships between customer satisfaction, commitment, trust and involvement and customer engagement; and specifies the specific customer engagement dimensions – cognitive, emotional and behavioral – as key mediators of the engagement–equity relationship.
Findings
This paper indicated that customer engagement is a multidimensional construct with three dimensions: cognitive, emotional or behavior engagement. Customer’s satisfaction, commitment, trust and involvement would be regarded as antecedents to customer engagement, whereas customer equity would be regarded a consequence for customer engagement. In addition, this paper identified three drivers of customer equity – value, brand and relationship equities – based on reviewing the previous studies.
Originality/value
This paper integrates philosophies from previous marketing studies of customer relationship management and customer engagement and equity into a B2B environment in a more customer-centric approach.