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Knowledge of how entrepreneurial alertness (EA) and effectuation impact small firms' performance in uncertain markets is limited. Suggesting effectuation as a mediation mechanism between EA and small firms' performance, the authors explore how entrepreneurs of small firms apply effectual logic to translate their individual alertness to market opportunities into firms' performance.

A set of hypotheses is tested by partial least squares analysis of survey data collected from small firms in New Zealand.

The results show that effectuation works as a mechanism that mediates a positive association between founders'/managers' alertness to market opportunities and small firms' performance.

Integrating EA with the effectuation theory, the authors contribute to the literature on new market opportunity development and firm performance. The authors argue that entrepreneurs concentrate on action and resources to further develop their marketing intelligence in developing new market opportunities. The authors also enhance the understanding of entrepreneurial marketing decision-making by small firms in a relatively small economy in the Asia–Pacific region.

The purpose of this paper is to provide state-of-the-art knowledge about business model innovation (BMI) and suggest avenues for future research.

A systematic literature review approach was adopted with thematic analysis being conducted on 92 articles.

The body of knowledge for this concept is in its infancy and is highly fragmented. This study therefore attempts to consolidate this fragmented knowledge. It reveals dominant themes, establishes coherence, and identifies conflicting arguments in the current literature. It also points out gaps in the research and highlights new directions for research.

This study analyzed articles that were found based on a systematic literature review approach.

This study identifies some fundamental issues that managers need to understand regarding BMI.

The main value of this study lies in its synthesis of the current knowledge of BMI.

Resource mobilization and technology adoption by small firms are mainly studied separately, although considering them together is crucial for understanding how resources are accessed and mobilized to address uncertainty. Moreover, the authors know little about how small firms pursue new opportunities in a constantly changing environment. The purpose of this study is to investigate how small firms adopt technologies to engage different stakeholders and facilitate the access and mobilization of key resources in the opportunity co-creation process.

This study applied a qualitative case study method and conducted 14 interviews with co-founders or top managers of five small firms in Iran.

The findings reveal how small firms adopt technologies to access and mobilize social, human, psychological and financial resources in a highly uncertain environment to co-create new opportunities.

First, the study applies a cross-sectional approach. Therefore, it does not capture longitudinal aspects that might impact resource mobilization and technology adoption over time. Second, the selected five case firms represent rather successful firms, each of which adopted different technologies to challenge the established structure of the market. That is, this study did not focus on unsuccessful cases that would enrich the theory further.

This study reveals how small firms adopt new technologies to mobilize resources and co-create opportunities in highly uncertain environments. It reveals that small firms employ technology adoption strategies to utilize operant resources and accelerate operand resource mobilization. Active learning plays a critical role in this process.

The purpose of this paper is to explore patterns and developments in the open innovation literature.

A bibliometric analysis was performed by classifying 411 articles in a range of key attributes.

Europe (61 per cent) as a region of data source was higher than all other regions together. As a unit of analysis, firm level (65 per cent) was more than all other levels together. Qualitative studies were mostly case-based, and quantitative studies were largely based on survey and panel data. Regression was a widely used analytical technique.

The authors identified avenues to address overlooked research topics, increase cross-continental collaboration, diversity of research methods beyond case study and survey, etc. Based on findings, the authors outlined some future research directions.

The purpose of this paper is to identify strategic and tactical factors that are crucial to explore, in future, to get insight into the open innovation spectrum.

The study is based on literature review. To explore progress and future needs of open innovation studies, various contributory papers have been consulted and analyzed.

Definition of open innovation is yet to be clear‐cut. What open innovation is and what it is not, is still being debated. Moreover, open innovation overlaps other concepts such as user generation, crowdsourcing, and distributed innovation. Even though research on open innovation has significantly grown, there are still many issues that need to be addressed to get insight about open innovation in various contexts. Studies are mostly performed in the context of large firms and in developed countries. Research in the context of developing countries is still almost an untouched area. Open innovation in the small to medium‐sized enterprises’ (SMEs’) context has gained a foothold just recently. It is crucial to explore some managerial challenges, such as technology transfer, inbound and outbound process, absorptive and desorptive capacity development, particularly in the global open innovation context and it is essential to investigate how open innovation can be implemented for sustainable development.

This study is one of the few, if not only one, that has reviewed the trend of open innovation research and its practical implementation. Both researchers and practitioners will get a snapshot of open innovation and its growing necessity in the business world. Some issues have been highlighted, so that future study can be focused in those directions.

The purpose of this paper is to synthesize the extant literature on open innovation (OI) in small and medium-sized enterprises (SMEs).

An examination of the literature was undertaken to review the studies on open innovation in SMEs. The selected articles were classified in different themes and analyzed accordingly.

The study finds that adopting OI by SMEs improves their overall innovation performance. The authors found that a larger number of studies are based on a quantitative approach. Surprisingly, unlike in many other disciplines, scholars of North America have had a limited contribution. European scholars, along with some scholars from Korea and China, have been active in developing this field of OI in SMEs.

This study provides theoretical and managerial implications. With thematic analysis, along with identifying gaps, conflations, and contradictions in the literature, this study proposes an agenda for future exploration.

The value of this study lies in the integration of the limited but scattered studies on OI in SMEs.

The purpose of this study is to pursue a comprehensive review of the progress of open innovation literature.

Using a wide range of literature sources, altogether 293 articles relevant to the study’s objective were identified for statistical analysis. Moreover, contributory articles published from 2003 to June 2015 were included for content analysis.

The study contributes in two ways. First, based on content analysis of the selected contributory articles, the authors shed light on the overall development of the open innovation literature and highlight the findings of significant studies. Second, the authors provide a detailed picture of the progress of open innovation literature by analyzing the comprehensive set of articles. Total yearly publication activity was calculated, and publication activity in different disciplines was addressed. The study unveils most influential articles, authors and journals that have discussed open innovation. The geographical locations of influential articles and authors are revealed. Additionally, frequently used keywords are listed.

The authors present a new framework of open innovation research, highlight the progress of existing research and suggest avenues for future research.

Web 2.0 is a collaborative web development platform that has had tremendous usage in building effective, interactive, and collaborative virtual societies at home and abroad. Multicultural study is another trend that has tremendous possibilities to help people in the fight against racism and enables them to become active members of a democratic society. Based on the advanced and interactive features, Web 2.0 technologies could be appropriate media to build many virtual collaborative societies among students in local and global classrooms. Students and teachers from any corner of the world would be able to participate in such virtual communities to practice effective multicultural skills with no or minimum cost. The purpose of this paper is to address these issues.

This is a conceptual framework of a Web 2.0 model. This paper focuses the background of Web 2.0 technologies and multiculturalism and a feasibility study of using Web 2.0 technologies in the teaching and learning of multiculturalism, and depicts a conceptual framework involving use of a Web 2.0‐based collaborative model for a multicultural classroom using one of the simple but powerful Web 2.0 tools, blogging technology.

Web 2.0 technologies could be crucial tools for students, teachers, educators and social workers to build and participate in many virtual collaborative societies to practice effective skills of multiculturalism.

Participants from different corners of the world are able to participate in virtual communities simultaneously to practice effective multiculturalism.

This is a newly developed model.

This study aims to answer the following research question: What are the opportunities for future research concerning the Frugal Innovation (FI) phenomenon? To address this, the authors propose a novel approach to literature review on the topic. They do so in view of synthesising scholars’ recommendations for subsequent studies. They also advocate that it is time to contribute to the establishment of the FI field by mapping the future of this approach.

The authors conducted a systematic literature review (SLR) to connect past and future research on FI. After the screening process of the documents extracted from multiple databases, they performed a bibliometric analysis to provide an overview of the field. Furthermore, the lexical analysis and descending hierarchical analysis were generated through the IRAMUTEQ software to identify the clusters for future research on FI.

This research not only demonstrates the current state of the art of FI literature but also identifies a research agenda with six categories of opportunities for further studies on the topic: frugal consumer behaviour; establishment of the field; sustainable impact; approaches to different contexts; implementation processes; and challenges for value creation.

The FI phenomenon is receiving increasing attention from scholars in the management field due to its socioeconomic and managerial implications, especially after the Covid-19 outbreak. Therefore, the findings benefit scholars striving to expand the scope of FI research, as well as entrepreneurs, managers and organisations aiming to enhance their social responsibility to reduce their environmental impact.

The purpose of this paper is to explore the development of crowdsourcing literature.

This study is a comprehensive review of 346 articles on crowdsourcing. Both statistical and contents analyses were conducted in this paper.

ISI listed journal articles, non-ISI listed journal articles and conference articles have had nearly the same contribution in crowdsourcing literature. Articles published in non-ISI listed journals have had an essential role in the initial theory development related to crowdsourcing. Scholars from the USA have authored approximately the same number of articles as scholars from all the European countries combined. Scholars from developing countries have been more relatively active in authoring conference articles than journal articles. Only very recently, top-tier journals have engaged in publishing on crowdsourcing. Crowdsourcing has proven to be beneficial in many tasks, but the extant literature does not give much help to practitioners in capturing value from crowdsourcing. Despite understanding that the motivations of crowds are crucial when planning crowdsourcing activities, the various motivations in different contexts have not been explored sufficiently. A major concern has been the quality and accuracy of information that has been gathered through crowdsourcing. Crowdsourcing bears a lot of unused potential. For example, it can increase employment opportunities to low-income people in developing countries. On the other hand, more should be known of fair ways to organize crowdsourcing so that solution seekers do not get a chance to exploit individuals committing to provide solutions.

The literature included in the study is extensive, but an all-inclusive search for articles was limited to only nine selected publishers. However, in addition to the articles retrieved from the nine selected publishers, 52 highly cited articles were also included from other publishers.

Crowdsourcing has much unused potential, and the use of crowdsourcing is increasing rapidly. The study provides a thematic review of various applications of crowdsourcing.

The study is the first of its kind to explore the development of crowdsourcing literature, discussing the loci and foci of extant articles and listing applications of crowdsourcing. Successful applications of crowdsourcing include idea generation, microtasking, citizen science, public participation, wikies, open source software and citizen journalism.