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The purpose of this paper is to develop strategies of re-imaging the Rosetta historic district through choosing the suitable uses and their specific locations in compliance with the urban design fabric of the historic core. These strategies are to be fulfilled using Space Syntax as an urban analysis tool, in the context of “connectivity analysis.”

The research methodology follows the combined strategy between three methods of research: a SWOT analysis, to reveal the historic core status; an experimental research approach, which stimulates the chosen area via Space Syntax; and the third is a case study of the Rosetta historic core.

The re-usage of the Rosetta old core was not originally planned as commercial and to host movable vendors, but the core was forced to adapt afterwards to suit this usage, while the Souk and those big new residential building urban blocks have clearly deformed the historic image of the Rosetta historic core. Moving from one space to another, it was found that well-connected spaces have higher movement density, such as Al Souk Street, while less dense spaces can tolerate more movement without conflicting with highly dense ones. The existing commercial activities can be classified into movable activities – which can be easily relocated – and shop-based, which need a developmental approach in their original locations. The disconnected district can be used as a commercial zone for the movable vendors, to which human flow can be successfully directed in order to reduce the density in the more connected spaces.

The research value lies in exploring how to re-image urban heritage via relocating the places reused with unsuitable activities through Space Syntax.