Abdul Jelil Abukari, Li Wenyuan, Mohammed Sadick Abubakari, Wisdom Wise Kwabla Pomegbe and Ibrahim Sulemana
This study focuses on how entrepreneurial bricolage (EB) drives both competitive advantage (CA) and sustainability performance (SP).
Abstract
Purpose
This study focuses on how entrepreneurial bricolage (EB) drives both competitive advantage (CA) and sustainability performance (SP).
Design/methodology/approach
Relying on structural equation modeling, data were collected from 200 small and medium-sized enterprise (SME) manufacturers in Ghana.
Findings
The results indicate that EB drives both CA and SP positively. SL positively moderated the relationship between EB and CA, while the moderating role of SL in the relationship between EB and SP was not supported.
Originality/value
The study concludes that EB can enhance SP, a notion prior study grossly overlooked.