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1 – 10 of 129John Agyekum Addae, Kwabena Gyasi Boakye, George Oppong Appiagyei Ampong, Hod Anyigba, Mohammed Majeed, Aidatu Abubakari and Kwame Simpe Ofori
The study's goal is to assess the influence of multichannel integration quality on perceived value, service convenience and service experience in a multichannel banking context…
Abstract
Purpose
The study's goal is to assess the influence of multichannel integration quality on perceived value, service convenience and service experience in a multichannel banking context. Furthermore, the study investigated the impact of perceived value, service convenience and service experience on positive electronic word of mouth (e-WoM).
Design/methodology/approach
Data were collected from 527 respondents using online surveys distributed on various social media platforms in Ghana. The data were analysed using the partial least squares approach to structural equation modelling.
Findings
The results showed that multichannel integration quality influences consumers' perceptions of value and service experience favourably. It also showed that the two factors influencing service convenience were service experience and perceived value. Further, the research revealed a significant relationship between positive electronic word of mouth and perceived value, service convenience and service experience.
Practical implications
The study adds to the existing body of knowledge on multichannel integration by empirically testing the relationship between multichannel integration quality and consumer response in the context of multichannel banking.
Originality/value
The study is one of a few that provide important insights into the growing body of literature on multichannel integration quality from the consumers' perspective. The study further develops a model that explicates the relationship between multichannel integration quality, perceived value, service convenience and e-WoM.
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George Oppong Appiagyei Ampong, Aidatu Abubakari, Majeed Mohammed, Esther Theresa Appaw-Agbola, John Agyekum Addae and Kwame Simpe Ofori
The study sought to assess the nexus between components of perceived justice and satisfaction, trust and loyalty with service recovery.
Abstract
Purpose
The study sought to assess the nexus between components of perceived justice and satisfaction, trust and loyalty with service recovery.
Design/methodology/approach
Survey data were gathered from a sample of 300 clients from 8 midscale hotels in Ghana. Partial least squares structural equation modeling was used to test the hypothesized relationships.
Findings
Perceived distributive justice has no effect on customer satisfaction with service recovery. Interactional justice had the greatest effect on customer satisfaction with service recovery. No significant relationship was found between procedural justice and trust. Also, trust had a significant effect on loyalty post-service recovery.
Research limitations/implications
Empirical data were taken from one service industry; thus, it is reflective of only that service industry, generalizations should be mindful of our context bounded results.
Practical implications
The study offers suggestions for managers to leverage the dimensions of perceived justice in order to build trust and loyalty post-service failure. Hotels should treat customers with fairness and respect at every point of contact during the service recovery process. Reward based compensation should be offered to customers to build trust.
Originality/value
The study is among a few to assess service recovery and its link with loyalty from a developing economy context. The study revealed that perceptions of justice with service recovery influences customer loyalty and satisfaction post-service recovery and extend the understanding of service recovery in the Ghanaian hotel sector.
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Mohammed Majeed, Oserere Ibelegbu, Joana Akweley Zanu, Ahmed Tijani and Seidu Alhassan
This study explores the socioeconomic benefits and challenges of smock dealership in Tamale. Despite the relevance of the African traditional garment sector in the socio-cultural…
Abstract
This study explores the socioeconomic benefits and challenges of smock dealership in Tamale. Despite the relevance of the African traditional garment sector in the socio-cultural and economic development of local and national economies, the industry is bedeviled with a plethora of challenges. Empirical evidence also confirms that African management practices have been largely dependent on western ideologies without taking cognisance of the unique features of indigenous practices. This case study provides an account of successful indigenous business practices among smock dealers in the Tamale Metropolis of Ghana, employing mainly qualitative descriptive research methods. Manual thematic analysis was utilised on the qualitative data. Findings showed that smock businesses offer economic/financial benefits such as income generation, family up-keep, trade, serves as wedding attires, social networks, projects northern cultures, sources of income and livelihood. We also found various advantages of deploying technology in smock business and these include efficiency, productivity, fraud prevention, financial benefits to the producers, competitiveness and globalisation via social media, and customer relationship building. It is recommended that the government make wearing made-in-Ghana clothing a policy and enforce its use. Also, the Ghanaian government and NGOs should make industrial sewing machines available to encourage the business, thereby increasing smock production.
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Mohammed Majeed, Prince Gyimah and Adiza Sadik
The study explores the sustainability practices among Indigenous butchery businesses in a developing country, and in this context, Ghana. Qualitative interview data are employed…
Abstract
The study explores the sustainability practices among Indigenous butchery businesses in a developing country, and in this context, Ghana. Qualitative interview data are employed to understand the start-up procedures, sustainable factors, benefits, opportunities, challenges and strategies that advance the sustainability of butchery businesses. The results show that starting a butchery business depends on a person's tradition or cultural heritage, apprenticeship, training and skills or past experiences. Other factors include support from family and suppliers, dedication and diligence to work, managerial experiences and good luck that may be relatively linked to religious prayers. This study is one of the few studies that extensively explore the possibility and sustainability of Indigenous butchery businesses in Ghana. The approach used does not only provide practicable findings limited to research purposes but also suggestions that are applicable to daily practices and policy formulation.
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Mohammed Majeed and John Paul Basewe Kosiba
The purpose of this study is to explore the indigenous business incubators with special emphasis on the Kente weaving industry. The study highlights the formation, incubation…
Abstract
The purpose of this study is to explore the indigenous business incubators with special emphasis on the Kente weaving industry. The study highlights the formation, incubation, challenges, opportunities and strategies for success based on the Kente indigenous business model. The Kente subsector is in the clothing industry and accommodates small and medium-sized enterprises (SMEs) in Ghana. The study adopts a qualitative and descriptive case study design with five SME Kente shop owners as respondents. Findings reveal that some owners inherited their business, whilst others established them themselves. Owners incubate their business via shared services, ad hoc business advice, financial management, family support, employee relationship management and prayers. The challenges often encountered were inadequate financial backing, lack of government support and business competition. The opportunities harnessed were technology, growing market demand and innovation.
Finally, in respect of the knowledge of Kente weaving, it was found that the weavers learnt from their elders that weaving is the skill of a spider, a prestige to Asantes. The chapter concludes that Kente business has the potential to contribute to the socio-economic development of Ghana and Ghanaians. It is recommended that SME owners invest in individual, team and organisational learning and build capacity for technology implementation. The study also provides recommendations for business actors in the textile industry to engage in collaboration with owners of SME Kente businesses to address the challenges.
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A Casebook of Indigenous Business Practices in Africa is a collection of business case studies that expand understanding of how indigenous enterprises apply entrepreneurial…
Abstract
A Casebook of Indigenous Business Practices in Africa is a collection of business case studies that expand understanding of how indigenous enterprises apply entrepreneurial practices embedded in culture to achieve success. Indigenous methods are part of Africa's social and economic fabric, and these cases identify concepts and models that can accelerate growth in Africa. The value of these practices across regions of Africa cannot be overemphasised despite the dominance of Western business methods, which, though beneficial, are yet to drive the continent's developmental agenda. By exploring indigenous business practices in Africa, students, educators, practitioners, entrepreneurs and government decision-makers will be introduced to unique and sustainable practices that can foster inclusive growth and social and economic empowerment when contextualised within the business landscape. Identification of relevant orientations in indigenous practices that will benefit contemporary business frameworks and actors is a significant contribution of the authors of this book. Incorporation of these indigenous methods into management teachings and business practices is essential to the continent's economic growth and socio-cultural progress.
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Africa is a vast, immensely diverse continent with hundreds of local languages, traditions, values, and cultures that shape the lives of its people. The vast resources available…
Abstract
Africa is a vast, immensely diverse continent with hundreds of local languages, traditions, values, and cultures that shape the lives of its people. The vast resources available on the continent present numerous opportunities for economic development and prosperity. The preceding chapters in this volume have explored many of these resources, highlighting the importance of indigenous knowledge in driving sustainable business structures across Africa. This chapter concludes with practical recommendations for implementing and sustaining indigenous knowledge on the continent and building a more equitable and sustainable future for Africa. We anticipate that these observations and recommendations will aid African researchers, government and non-governmental organisations, educators, business actors and leaders, legislators, and the general public in thinking globally but acting locally to advance indigenous knowledge in Africa.
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Africa's diverse geographic regions are replete with indigenous business knowledge and practices embedded in the traditions, values and culture of the people. Many of these…
Abstract
Africa's diverse geographic regions are replete with indigenous business knowledge and practices embedded in the traditions, values and culture of the people. Many of these practices have been explored in the previous chapters of this book. This final chapter provides viable recommendations for adopting and improving Africa's indigenous business practices and methodologies. We expect that these observations and recommendations will support Africa's educators', business actors' and policymakers' efforts to draw from and apply rich insights from indigenous business knowledge and practices. However, beyond this, we hope that international enterprises operating in the continent can learn about the uniquely African business values and incorporate them appropriately into a context that fits. This concluding chapter, therefore, discusses how these objectives may be achieved.
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