Mamoun N. Akroush, Samer M. Al-Mohammad and Abdelhadi L. Odetallah
The purpose of this paper is to examine a multidimensional model of marketing culture and performance in tourism restaurants operating in Jordan. The paper introduces a model…
Abstract
Purpose
The purpose of this paper is to examine a multidimensional model of marketing culture and performance in tourism restaurants operating in Jordan. The paper introduces a model proposing certain associations between Webster’s (1990) marketing culture dimensions and attempts to underline how such associations affect restaurants’ performance.
Design/methodology/approach
A structured and self-administered survey was used, targeting managers and employees of tourism restaurants operating in Jordan. A sample of 334 tourism restaurants’ managers and employees were involved in the survey. A series of exploratory and confirmatory factor analyses were used to assess the research constructs dimensions, unidimensionality, validity and composite reliability. Structural path model analysis was also used to test the hypothesised interrelationships of the research model.
Findings
The empirical findings indicate that the marketing culture dimensions are seven rather than six, as proposed by Webster’s (1990) original model: service quality, interpersonal relationships, management–front-line interaction, selling task, organisation, internal communication and innovativeness. “Organisation” had positively and significantly affected “interpersonal relationships”. “Interpersonal relationships” had positively and significantly affected each of “management–front-line interaction”, “selling task” and “internal communications”. On the other hand, each of “management–front-line interaction”, “selling task” and “internal communications” had positively and significantly affected “innovativeness”. However, “innovativeness” itself had positively and significantly affected each of “service quality” and restaurant performance. Finally, “service quality” had positively and significantly affected restaurants’ performance.
Research limitations/implications
Only seven dimensions of marketing culture were examined; meanwhile, there could also be other dimensions that affect restaurants’ performance. This paper has also examined the effect of a multidimensional model of marketing culture on restaurants’ financial performance only; the use of other types of non-financial measures could yield different results. The fact that paper’s sample consisted only of Jordanian restaurants further limits its generalisation potential.
Practical implications
The paper reinforces the importance of sound marketing culture to Jordanian tourism restaurants. It further underlines the importance of several marketing culture dimensions, particularly those related to employees’ selection, development and communication. Further, the paper emphasises the particular importance of front-office employees to the success of Jordanian restaurants. Tourism restaurants’ managers and executives can benefit from such findings for designing their marketing culture strategies to achieve long-term performance objectives.
Originality/value
This paper represents the first empirical attempt to examine the interrelationships between marketing culture dimensions introduced by Webster (1990). Accordingly, it should shed more light on the dynamics of marketing culture within service organisations, and how such dynamics affect organisations’ performance. Further, the paper is the first of its kind to study marketing culture dynamics in the context of Jordanian tourism restaurants industry. International tourism restaurants planning to expand their operations in Jordan’s tourism industry have now valuable empirical evidence concerning the marketing culture dimensions and their effect on performance.
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Amir Amjad Mohammadi, Hadi Safaeipour, Mohammad Reza Chenaghlou, Alireza Behnejad and Roham Afghani Khoraskani
This paper aims at discovering the traditional techniques of Persian architecture for covering large-span spaces with a kind of ribbed vault titled “Karbandi”. This structure is…
Abstract
Purpose
This paper aims at discovering the traditional techniques of Persian architecture for covering large-span spaces with a kind of ribbed vault titled “Karbandi”. This structure is generated by intersecting several arches with a harmonic stellar geometry. Preliminary studies show that span factor affects the structural form of karbandi and large-span cases, despite similar architectural forms, have different structural systems and specific construction methods. The main focus of this paper is how karbandi has been designed and built on large-spans. To answer this question, the configuration and construction of a large-span karbandi in Tabriz Bazaar were recognized.
Design/methodology/approach
Data collection of the research was initially done in three parallel directions through the archival study of restoration documents, direct observation of the corpus of the vaultings and interviews with the master mason of the Haj-Mohammad-Qoli Timche restoration team. Then by cross-referencing the gathered data, the construction process of the karbandi was simulated in Rhino 6 and Grasshoppers software and its BIM-M models were created in three levels of development: LOD300, LOD350 and LOD400. In the next step, the preliminary BIM-M models of the karbandi were presented to the interviewed mason and revised and completed based on his comments.
Findings
Analyzing the BIM models by reverse engineering, resulted in (1) Discovering a unique self-supporting masonry construction method applied for the erection of karbandi vaulting on large-spans. (2) Finding the effect of scale factor on the architectural and structural form of the karbandi vault. (3) Discovering the connection types of the karbandi vault based on the construction details.
Originality/value
Despite the wide applications of karbandi vaults throughout history, very little information of their construction techniques is available. The techniques have mostly been experientially and orally passed down from masters to apprentices and rarely been documented. The quest to design and construct a karbandi vault is therefore like solving a puzzle whose most important guide is historical cases. Due to the geometric complexity of karbandi and its ability to cover large-span spaces, solving the puzzle can lead to achieving some technical ideas for masonry cross-ribbed vaulting. A great riddle of the karbandi vaults is how to design and build them on a large span.
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Mohammad Reza Fathi, Seyed Mohammad Sobhani, Mohammad Hasan Maleki and Gholamreza Jandaghi
This study aims to formulate exploratory scenarios of the textile industry in Iran based on MICMAC and soft operational research methods.
Abstract
Purpose
This study aims to formulate exploratory scenarios of the textile industry in Iran based on MICMAC and soft operational research methods.
Design/methodology/approach
In this study, to formulate plausible scenarios, literature reviews and external experts’ opinions of this field have been gathered through the Delphi approach and uncertainty questionnaires. After the utilization of the most important uncertainties, the textile industry’s plausible scenarios have been mapped with the help of experts through co-thinking workshops. Results show that two factors, including the business atmosphere and membership in World Trade Organization (WTO), play a more important role than the other factors. These two factors were considered for the formulation of the scenario. To formulate plausible scenarios, soft systems methodology, which is a kind of soft operational research methods, is applied.
Findings
Based on the results, four scenarios are presented. These scenarios include the Elysium scenario, Hades scenario, Tatarus scenario and Sisyphus scenario. In the Elysium scenario, the business atmosphere has improved and Iran has been granted membership of the WTO. In Hades scenario, Iran has joined the WTO, but due to the government’s weakness and inactivity and key decision-makers, the required preparations have not been made. In the Tatarus scenario, Iran is not a WTO member and the business atmosphere is disastrous. In the Sisyphus scenario, the government takes reasonable actions toward a better business environment.
Originality/value
Formulating plausible scenarios of the textile industry is an excellent contribution to the key beneficiaries and actors of this industry so they can present flexible preparation-based programs in the face of circumstances. Future study of the textile industry familiarizes the actors and beneficiaries of this industry with the procedures and the driving forces that influence this industry’s future and it will ascertain various scenarios for the actors of this field.
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Mohammad Tayeenul Hoque, Mohammad Faisal Ahammad, Nikolaos Tzokas and Gillie Gabay
The purpose of this paper is to develop a conceptual framework on the dimensions of dynamic marketing capability (DMC) and its relationship with export performance. The paper also…
Abstract
Purpose
The purpose of this paper is to develop a conceptual framework on the dimensions of dynamic marketing capability (DMC) and its relationship with export performance. The paper also proposes the mediating role of competitive hybrid strategy and the moderating role of environmental responsiveness in explaining the relationship between DMC and export performance.
Design/methodology/approach
By following the dynamic capability notion of the marketing and competitive strategy literature, this paper proposes a novel conceptualization of the DMC development process and the possible effect of DMC on attaining competitive advantage.
Findings
The paper postulates that a firm’s DMC can reflect complementary power when its higher-level marketing capabilities are bundled together to detect distributing channel members’ crucial needs, competitors’ action plans and satisfying market demand. As yet little is known about the main underlying dimensions of higher-level DMC construct, the paper contributes in proposing the key dimensions of DMC.
Originality/value
This research advances the knowledge-based view and resource-based views and evolves a solid foundation of DMC constructs comprising four higher-order marketing capabilities, namely, ambidextrous market orientation, customer relationship management capability, brand management capability and new product development capability. Thus, this paper contributes in DMC literature in explaining export performance.
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Mohammad S. Al-Mohammad, Ahmad Tarmizi Haron, Muneera Esa, Mohammad Numan Aloko, Yasir Alhammadi, K.S. Anandh and Rahimi A. Rahman
This study aims to empirically analyze the symmetries and asymmetries among the critical factors affecting building information modeling (BIM) implementation between countries…
Abstract
Purpose
This study aims to empirically analyze the symmetries and asymmetries among the critical factors affecting building information modeling (BIM) implementation between countries with different income levels. To achieve that aim, the study objectives are to identify: critical factors affecting BIM implementation in low-, lower-middle-, upper-middle- and high-income countries; overlapping critical factors between countries with different income levels; and agreements on the critical factors between countries with different income levels.
Design/methodology/approach
This study identified potential BIM implementation factors using a systematic literature review and semi-structured interviews with architectural, engineering and construction (AEC) professionals. Then, the factors were inserted into a questionnaire survey and sent to AEC professionals in Afghanistan, India, Malaysia and Saudi Arabia. The collected data was analyzed using the following techniques and tests: mean, standard deviation, normalized value, Kruskal–Wallis, Dunn and Mann–Whitney.
Findings
Five critical factors overlap between all countries: “availability of guidelines for implementing BIM,” “cost-benefit of implementing BIM,” “stakeholders’ willingness to learn the BIM method,” “consistent views on BIM between stakeholders” and “existence of standard contracts on liability and risk allocation.” Also, the criticality of the factors often differs between income levels, especially between low- and high-income countries, suggesting a significant gap between low- and high-income countries in BIM implementation.
Originality/value
This study differs from prior works by empirically analyzing the symmetries and asymmetries in BIM implementation factors between countries with different income levels (i.e. low-, lower-middle-, upper-middle- and high-income countries).
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Mohammad Reza Fathi, Mohammad Hasan Maleki, Seyed Mohammad Sobhani and Can Deniz Koksal
The purpose of this study is to formulate exploratory scenarios of Operations Research through the critical uncertainty approach and Soft Systems Methodology.
Abstract
Purpose
The purpose of this study is to formulate exploratory scenarios of Operations Research through the critical uncertainty approach and Soft Systems Methodology.
Design/methodology/approach
In this study, to formulate plausible scenarios, the discipline of operation research internal and external experts’ opinions of this field have been gathered through Delphi approach and uncertainty questionnaires. After use of the most important uncertainties, plausible scenarios of operations research have been mapped with the help of experts through co-thinking workshops.
Findings
Four scenarios are presented in this study. These scenarios include Solar System, Esfandiar's Eye, Rival’s Setraps and Legendary Simurgh. Naturally, the imagination of such a unitary future for all academic communities is an expectation far from reality, and given the conditions of each of these futures or any integration of them is imaginable.
Originality/value
Operations Research models have been faced with variously multiple changes since its emergence until now. Investigation into the future of operations research on the necessity for his planning has not received a reasonable notice in the literature. Sporadic activities that have been carried out are also lacking in the necessary methodology. Also, there has been no research about future study using the soft Operation Research tools (Soft Systems Methodology).
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Rasmi Meqbel, Aladdin Dwekat, Mohammad A.A. Zaid, Mohammad Alta’any and Asia Mohammad Abukhaled
This study aims to examine the impact of Audit Committee (AC) characteristics on carbon disclosures and performance among companies listed in the STOXX Europe 600 index.
Abstract
Purpose
This study aims to examine the impact of Audit Committee (AC) characteristics on carbon disclosures and performance among companies listed in the STOXX Europe 600 index.
Design/methodology/approach
The sample consists of companies listed in the STOXX Europe 600 index over a 11-year period (2012–2022). The study uses panel data regression methods and uses the two-step system generalized method of moments to control for endogeneity.
Findings
The results indicate that AC size, independence and financial expertise positively influence carbon disclosure, highlighting the significance of these characteristics in promoting transparency and accountability in reporting carbon emissions. Additionally, these attributes are significantly associated with improved carbon performance, suggesting their potential role in advancing environmental sustainability.
Practical implications
The study provides practical insights for policymakers and regulatory bodies aiming to enhance carbon-related practices through improved corporate governance (CG) structures. By emphasizing the importance of specific AC characteristics, the findings suggest pathways for enhancing the quality of carbon disclosures and performance.
Originality/value
Despite extensive attention on CG in promoting sustainability, the specific influence of AC characteristics on carbon disclosures and performance remains underexplored. This study addresses this significant literature gap and, to the best of the authors’ knowledge, is the first to link AC characteristics with both carbon disclosure and performance. It enriches the current body of knowledge in agency theory and provides critical insights for developing CG and regulatory policies that enhance the quality of carbon disclosures.
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Mohammad (Amir) Nematpour, Zahed Ghaderi, Mohammad Ghaffari, Hamid Zare and Reza Mohammadkazemi
This study explores the formation process of cognitive destination image among first-time Chinese millennial tourists visiting Iran.
Abstract
Purpose
This study explores the formation process of cognitive destination image among first-time Chinese millennial tourists visiting Iran.
Design/methodology/approach
Employing a comprehensive mixed-method exploratory approach, blending qualitative and quantitative methodologies, we aim to construct a conceptual model explaining the complex process of tourists’ cognitive destination image development. In the qualitative phase, interviews with 15 Chinese millennials unveiled key factors such as perceived behavioral control, perceived product quality, on-site involvement, engagement, and prior destination image as fundamental influencers of tourists’ cognitive destination image. Subsequently, in the quantitative phase, involving a questionnaire survey with 229 first-time Chinese travelers, we proposed a conceptual model to validate our primary findings.
Findings
The results highlight the emergence of on-travel cognitive image as a developmental concept originating from tourists' on-site participation and pre-existing perceptions of the destination. Moreover, we identified perceived behavioral control as the primary antecedent of millennials’ image formation, directly affecting the destination’s image development. Furthermore, increased involvement and engagement were found to diminish perceived behavioral control. Additionally, perceived product quality prompted millennials to engage more with cultural attractions and activities, enriching their in-situ image.
Practical implications
The findings offer valuable insights for destination managers, enabling them to construct tailored strategies to augment the cognitive destination image.
Originality/value
This study provides a novel understanding of the cognitive destination image formation process among Chinese millennial tourists, highlighting the crucial role of perceived behavioral control, involvement, engagement, and perceived product quality. These insights can guide destination managers in enhancing the overall tourist experience and destination appeal.
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Mohammad A. Hassanain, Haitham Sawalha, Mohammad B. Hamida, Adel Alshibani and Mohammad Sharif Zami
This paper explores the relevant fire code requirements and outlines the development of an evaluation tool based on these codes to evaluate fire safety measures in dining…
Abstract
Purpose
This paper explores the relevant fire code requirements and outlines the development of an evaluation tool based on these codes to evaluate fire safety measures in dining properties.
Design/methodology/approach
Existing literature was examined to identify the combustible materials, fire causes and factors making these properties prone to fire incidents. An evaluation method, based on code regulations, for ensuring fire safety in dining properties was then developed and tested on a specific dining facility to validate its practicality.
Findings
Forty requirements, grouped into seven categories, were identified for ensuring fire safety in dining properties. The case study exposed multiple violations of fire safety, leading to corrective measures for enhancing the fire safety status of the building.
Practical implications
This study introduced a methodical approach for raising awareness, among property managers of dining properties, about fire incidences and their consequences. It presents an evaluation tool for assessing the compliance level with fire codes and standards.
Originality/value
Dining properties are facilities that offer both dine-in and take-out food services. Given the increasing number of fire incidents in dining properties worldwide, there is a substantial demand for a process to audit the adherence to fire safety codes in these properties. This study presents a systematic approach to increase public knowledge of fire events and their effects in dining properties.