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The study aims to reveal the relative importance of each characteristic of a proactive prosumer and determine the role of each characteristic in improving technological innovation.

Our data were collected via emails using a final sample of 280 technical managers from Egypt’s information technology (IT) firms who have some software development expertise. The data were analyzed using the iterative dichotomiser 3 (ID3) algorithm.

The results indicate that proactive prosumer characteristics (initiative and creativity) positively affect technological innovation. Furthermore, there is no technological innovation without initiative.

This study uses ID3 decision tree analysis to analyze the role of proactive prosumers in technological innovation. It greatly advances the area by addressing the need for quantitative studies in administrative sciences. The study highlights initiative and creativity as essential innovation drivers, contributing to consumer and prosumption theories and the changing consumer-firm connection. The ID3 algorithm distinguishes the study from earlier statistical studies. The study’s limitations advise increasing prosumer literature, studying psychological aspects and comparing cultures. Use various algorithms and moderator and mediator factors to improve methodology. Technical managers' opinions must also be understood.

This research contributes to the existing knowledge base by examining the intricate relationship between proactive prosumers and technological innovation. It offers a novel approach by employing the ID3 decision tree algorithm within the administrative sciences, a domain that needs to be explored in prosumer research. By bridging the methodological gap, this study addresses the need for more quantitative investigations into prosumers in the management field. Furthermore, it pioneers the application of artificial intelligence techniques to analyze the prosumer phenomenon quantitatively. The paper concludes by outlining potential avenues for future research.

In light of the current challenges in the business environment, firms, particularly those involved in supply chains, must foster innovation. In this context, the current study employs the theory of dynamic organizational capabilities (DOCs) to track supply chain learning capabilities (SCLCs) and independently uncover their relationship to innovation at both the product and process levels. Similarly, the study intends to investigate the influence of technological turbulence (TT) on these relationships as a moderating variable.

The data were gathered using in-person interviews with 189 CEOs with some supply chain management proficiency from small and medium-sized enterprises (SMEs) in the industrial zones of eastern Egypt. The study used a survey approach to collect data, and the SEM-PLS technique was utilized to analyze the data.

Study findings revealed that SCLCs positively affect product and process innovation. In addition, TT positively moderates the relationship between SCLCs and product and process innovation, except for risk-taking capability. Further theoretical and practical implications are derived from the study findings.

This research adds to the knowledge of the dynamic capabilities theory (DCT), which affects how firms interact with their external environment. Studying learning capabilities are employed as essential competencies to counterbalance high levels of TT in the external environment in terms of innovative performance and vice versa if firms do not attempt to strengthen their dynamic learning capabilities in supply chains. In addition, this study contributes to the literature by studying learning capabilities from the external perspective, where SCLCs are being developed as a new variable to improve innovation.

Due to augmented reality (AR) technology improvements, the retail industry has embraced smart retailing as its primary business model. Therefore, organizations must comprehend the intricacies of AR adoption to persuade clients to adopt this revolutionary technology effectively. Thus, the current study proposes and evaluates a comprehensive model that includes unified theory of acceptance and use of technology (UTAUT2), privacy concerns, physical risks and technological anxiety to predict customers’ intention to use AR apps in the retail industry in the Egyptian context.

The current study examines 398 responses from Egyptian shoppers using partial least squares structural equation modeling (PLS-SEM). Snowball sampling was employed in the existing study. The participants were selected using a “self-selection” strategy, which is an excellent method for research investigations in which the participants freely participate.

Consumers’ intentions to use AR apps in retail settings are positively impacted by task-technology fit, performance expectation, effort expectancy, social influence, facilitating conditions and hedonic motivation. Conversely, privacy and physical risks negatively affect customers’ intention to use AR apps in retail. Furthermore, technological anxiety serves as a moderator factor in these connections.

To the best of our knowledge, the current study is considered the first to test the role of UTAUT2, privacy and physical risks on users' behavioral intentions toward adopting AR apps in retail. It also examines technological anxiety as a moderator in the retail setting.

This chapter offers a symbolic perspective on the Egyptian Revolution. It does so by analyzing the transformation of Khaled Said, a 28-year-old Egyptian man beaten to death by police on June 6, 2010, into a key visual injustice symbol. Activists were motivated by a horrifying cell phone photograph of Said taken by his family at the morgue and uploaded on the web. Although the postmortem photograph had a powerful emotional impact in itself, the transformation of Said from local/particular incident to injustice symbol with society-wide repercussions cannot be explained by its mere availability in the public sphere. The transformation required intervention and appropriation by activists who creatively and strategically universalized the case, linking it with existing injustice frames in Egypt. This chapter analyzes this interplay between photographs, activism, and society in two steps. The first provides an analysis of the genesis of the Said symbol and identifies three levels of agency in its formation. The second step analyzes the process through which Said was infused with injustice meanings by activists. Providing the first systematic analysis of Said from a social movement perspective, the chapter draws on several data sources that are subjected to interpretive analysis: visual material available on the internet, Facebook pages, and interviews with and accounts by key activists. And it calls for more attention to photographs and symbols in the analysis of activism and points to several historical and present cases with relevance for such an approach.

The present work reviews the impacts of the Covid-19 pandemic on architecture education (AE), with the aim of discussing the interaction and integration of technology-based models.

Different research methods were used to achieve the research purposes including an online survey, semistructured interviews, observations and reviewing recent literature. The study proposes a theoretical framework to investigate blended learning (BL) approaches in AE, based on the blended teaching–learning continuum, the growth of online delivery mode and technology integration and the gradual responsibility adopted for the current Covid-19 pandemic.

The study proposes a vision to reimagine post-Covid-19 education and the required BL strategy to provide a theoretical framework that integrates the instructional models required to be investigated by instructors.

The research findings are based on a theoretical approach not tested practically. A further detailed investigation is required. Thus, the road to reimagining the post-Covid-19 AE is still evolving.

As faculty members, one should take steps toward preparing BL strategies. These strategies present other alternatives to continue teaching and learning while keeping safe in any other emergency in education. In this work, an overview of BL approaches, continuum and related technological and instructional models has been shaped to propose a new vision to post-Covid-19 AE.

This paper responds directly to the initiated call on the pandemic's effect on traditional education by taking a pedagogical perspective. The study presents a holistic BL strategy and proposes a new theoretical and instructional model to design a suitable and balanced BL environment in AE.

This research examines the impact of logo changes within rebranding strategies, with a focus on the recent logo transformation of Burger King. Redesigns of logos often reflect shifts in brand strategies and consumer preferences. This study aims to evaluate the effects of logo changes on brand loyalty with the mediating role of brand attitude.

This study investigates the influence of Burger King’s logo change on consumer behavior, specifically regarding brand loyalty. The research involves an analysis of the appropriateness and familiarity of the old and new Burger King logos, based on data collected from 468 Egyptian consumers. Statistical analysis is conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess the impact of logo changes on consumer loyalty.

The findings indicate that a change in logo can positively affect brand loyalty, particularly when the new logo is perceived as both appropriate and familiar to consumers. Additionally, the study highlights the mediating role of brand attitude, suggesting that favorable brand perceptions enhance the relationship between logo changes and consumer loyalty.

The practical implications of this study highlight key strategies for brand managers involved in rebranding efforts and the associated risks of such processes. Ensuring logo appropriateness and maintaining elements of familiarity are crucial to fostering consumer acceptance and loyalty.

This study highlights the important role of logo change “logo appropriateness and familiarity,” offering a new perspective on how aligning logos with brand identity and retaining familiar elements can enhance consumer acceptance and loyalty with the presence of brand attitude as a mediator in this relationship.

The purpose of this study is to determine the nature of archaeological papyrus damage and monitoring the mechanics of damage caused by black inks to the chemical properties of ancient papyrus.

This study the papyrus surface with a digital microscopy “USB,” examination and analyzing by “Scanning Electron Microscope,” characterization of black ink used in writing the ancient papyrus using “Scanning Electron Microscopy” with (EDX). Detection of changes in the chemical bonds of ancient papyrus samples by “Fourier transform infrared” FTIR.

The result confirmed that SEM examination showed the organization of the parenchyma cells that make up papyrus tissue. Characteristic waveform appears, it indicates the ancient Egyptian manufacturer’s use of the (Strips Method) in the process of manufacturing the archaeological papyrus. Also, the appearance of (Over Lapping) stacking of papyrus slides. EDX analysis showed that the black ink used to write the papyrus was (Carbon Ink). High oxygen content in the papyrus sample analysis indicates deterioration of the cellulose fibers. FTIR spectrum showed that Arabic gum is the bonding material for carbon ink particles, it also showed that archaeological papyrus suffers from hydrolysis due to exposure of papyrus fibers to high moisture content or direct water, resulting in smudge, bleeding and fading of carbon ink on the archaeological papyrus support.

The study is archaeological papyrus with black ink scripts from the excavation of the Qasr I brim.