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This paper examines how contemporary workplace surveillance can simultaneously incentivize and commodify workforce behavior. Specifically, workplace surveillance is reconceptualized as rent-seeking, which offers a framework for analyzing novel employer-employee relationships stemming from alternate views of risk and reward.

The case of workplace microchipping is studied qualitatively as a backdrop for theorizing emergent labor relations in the context of surveillance capitalism and biopolitics.

Reconsidering surveillance within the context of personal risk and entrepreneurial lure offers much to 21st century discourse on labor and supervision. It is imperative that the public sector engages in appropriate regulatory protocols to manage emergent behavior in organizations.

This study departs from the popular conceptualization of human microchipping as an intersection of legal and ethical considerations of surveillance. Instead, the authors examine a different aspect of the microchipping phenomenon, taking into account employee creative reactions to employer surveillance in the context of risk and return.

The peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-01-2022-0009

This study empirically analyzes the direct impacts of soft quality management practices (SQMP) and market orientation ambidexterity (MOA) on product innovation ambidexterity (PIA). It also examines the mediating role of MOA in the relationship between SQMP and PIA.

Following a quantitative research methodology, a well-structured questionnaire is used to collect data from 130 Moroccan certified ISO 9001 firms. The conceptual framework of the study was tested using partial least squares structural equation modeling.

The results show that SQMP have no significant association with PIA while they positively and significantly impact MOA. The study also revealed that MOA has a positive and significant impact on PIA and fully mediates the relationship between SQMP and PIA.

Due to the conceptualization of MOA and PIA as combined ambidexterity, the results of the study might be different in the case of balanced ambidexterity.

To achieve PIA, managers need to be aware that implementing SQMP, while important, is not enough. They must invest sufficient resources to properly implement these practices to support MOA. Consequently, MOA will lead their organization to PIA by establishing the significant impact of SQMP on PIA.

Regardless of the abundant literature on the relationship between quality management (QM) practices and innovation, this study is among the first to examine the impact of SQMP on PIA. Using MOA as a mediator can give a meaningful answer to the indecisive empirical results of the impact of QM on innovation. Furthermore, this research contributes to the scarce literature on relevant studies conducted in developing countries.