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Article
Publication date: 9 January 2017

Heiko Gebauer, Caroline Saul, Mirella Halidmann and Sasha Kramer

This paper aims to illustrate how managing multiple business models can become a key factor for succeeding in base-of-the-pyramid markets.

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Abstract

Purpose

This paper aims to illustrate how managing multiple business models can become a key factor for succeeding in base-of-the-pyramid markets.

Design/methodology/approach

Case study was conducted through an engaged scholarship approach.

Findings

The authors highlight that companies can manage multiple business models, if they are following these three steps: recognition of costs-and-benefits, improvement and growth and creation of synergies.

Practical implications

The study provides guidance on how to manage multiple business models.

Social implications

This paper discusses Sustainable Organic Integrated Livelihoods, a social enterprise, which provides basic sanitation in bade-of-the-pyramid markets.

Originality/value

Operating more than one business model could cause often strategic failures. Sustainable Organic Integrated Livelihoods explored the advantages of having multiple business models in following three steps: recognition of costs-and-benefits, improvement and growth and creation of synergies.

Details

Strategic Direction, vol. 33 no. 1
Type: Research Article
ISSN: 0258-0543

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