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User-generated content was explored to understand the public discourse surrounding the Vessel, a star architecture in New York. Through text analytics, the study aims to uncover topics, sentiments and themes in public opinion regarding this controversial building from social media data.

This study utilized a big data and text analytics approach, employing topic modeling with the BERTopic technique, sentiment analysis with roBERTa and thematic analysis on 10,259 Reddit comments pertaining to the Vessel.

The comments were grouped into 20 topics and seven themes, shedding light on discussions regarding the Vessel’s philosophy of existence, critiques of the architect’s approach, evaluations of project success or failure and considerations of the project’s future. Negative sentiments dominate the discourse, reflecting widespread criticism and skepticism towards the project.

The manual data collection method, due to API restrictions, precluded tracking evolving trends over time. Nevertheless, the study provides insights for architects, urban planners, policymakers and stakeholders involved in public space design and management, highlighting the importance of considering user feedback from social media platforms.

This study enriches our comprehension of how users perceive star architecture in the age of social media, focusing on hidden layers of discourse surrounding a controversial iconic building. By combining topic modeling and sentiment analysis, the study offers a novel approach to analyzing architectural public debates on social media platforms like Reddit.

Individuals show different environmental preferences, often influenced by their personality types. However, instances arise where the alignment of an individual’s personality and the architectural environment disappears, resulting in a mismatch. Consequently, the purpose of this study considers the urgent need to acknowledge and understand the complex interplay between architecture and individual personality traits.

The research method is based on the correlation between the variables, which is calculated by the significant assessment of the sample population and with SmartPLS. Finally, the findings and results of the research in relation to personality components and architectural aspects indicate the existence of a relationship. In the end, this study establishes correlations among variables and conclusions are drawn through systematic logical deductions.

The research findings underscore a compelling relationship between distinct personality components and various architectural facets. Furthermore, psychological cohesiveness within distinct social cohorts emerges as a pivotal factor influencing the relationship between individuals and architecture. In this regard, the main aspects of environmental preferences (surprise, cryptic, etc.) and personality types (neuroticism, extroversion, etc.) based on their significance and the factors affecting it in sub-components, create direct or indirect relationships. Additionally, the determination of the relationships created in each of these components is specified based on Image 12, and the path of creating architectural patterns can be considered according to that.

The results of the research show that the correlation between personality and physical components in different social groups is an effective issue in the relationship between human and the environment. It can also be considered as a factor for improving the quality of architectural design and creating a favorable cultural atmosphere in the environment. This issue has caused a connection between architecture and human personality, which creates the ground for improving the relationship between them. Also, architecture is placed by adapting to the personality and psychological needs of people and has an effective role in the quality of their relationships in organizing and expanding the environment.