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Article
Publication date: 10 November 2021

Nguyen Thi Minh Thuy and Nguyen Dinh Thi

The paper aims to research the applications of topological geometry to the architectural concept design process and their combination with the modern digital technology to find…

356

Abstract

Purpose

The paper aims to research the applications of topological geometry to the architectural concept design process and their combination with the modern digital technology to find novel architectural spaces and forms which are dynamic, easily adaptable to the context and surroundings.

Design/methodology/approach

The article uses the method of studying the existing literature on topological geometry and architectural design theory including design thinking, architectural design methods and architectural compositions to analyze and compare them with architectural practices and suggest new topological design tools and methods. Moreover, the paper tests the proposals with a number of preliminary design research experiments. In addition, graphic design software, parametric design, building information modeling (BIM) and digital development trends in architecture were explored and experienced to reveal the application potential of topological design thinking and methods in the trend of architectural digitization.

Findings

The paper has analyzed, synthesized and systematized the basic theories of topological geometry in order to clarify their applications in the architectural concept design process. On that basis, the paper proposes a novel topological design thinking and method for finding rich diversified architectural ideas and forms based on original invariant design constraints. Finally, the paper clarifies the combination as well as the mutual, motivating relationship between topological geometry and modern digital technologies when applied to architectural design.

Originality/value

The research contributes a novel design thinking and method based on topological geometry combined with modern digital technology to the architectural design theory. It will be a valuable tool capable of suggesting architects how to think and innovate in architecture in the era of industrial revolution 4.0.

Details

International Journal of Building Pathology and Adaptation, vol. 40 no. 3
Type: Research Article
ISSN: 2398-4708

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Article
Publication date: 1 December 2020

Minh Thi Thuy Nguyen, Agnes Emberger-Klein and Klaus Menrad

Personalized price promotion (PPP) is a marketing instrument that addresses the limitations of untargeted promotions by tailoring the offers to individual customers based on their…

446

Abstract

Purpose

Personalized price promotion (PPP) is a marketing instrument that addresses the limitations of untargeted promotions by tailoring the offers to individual customers based on their purchase histories. Current evidence on PPP is limited to its immediate effects on buying behaviors at grocery stores and food companies' economic benefits. Moreover, little is known about the role of consumer characteristics in determining how effectively this promotional tool works. Hence, we aim to assess the effectiveness of PPP in promoting healthy fast food and which consumer-specific factors affect its performance.

Design/methodology/approach

The authors conduct a laboratory experiment to examine the effects of personalized and non-personalized coupons for lower-calorie fast food menus on food and calorie selection. The coupon personalization is based on participants' menu choices, calorie needs and deal proneness. The authors additionally investigate how post-intervention changes are influenced by consumers' estimation of their selected calories, and their attitudes toward nutrition.

Findings

Recipients of personalized incentives are more likely than participants in the control group to redeem the offered coupons, select more healthy items and reduce their selected calories. Such changes are less likely among participants underestimating the calorie content of their menu choices and perceiving higher barriers to healthy eating. Personalized coupons perform better even among subjects receiving lower discounting levels than the control treatment.

Originality/value

As the first to evaluate the effectiveness of PPP in encouraging healthy food choices, this study highlights the potential of this cutting-edge price intervention and provides valuable implications for future research.

Available. Open Access. Open Access
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Publication date: 1 December 2022

Huu Minh Nguyen, Thi Hong Tran and Thi Thanh Loan Tran

“The world needs science, science needs women” is the message given by UNESCO in the program for the development of women in science” (UNESCO, 2017). In Vietnam, women’s…

Abstract

“The world needs science, science needs women” is the message given by UNESCO in the program for the development of women in science” (UNESCO, 2017). In Vietnam, women’s participation and achievements in scientific research is considered a great and important resource for industrialization and modernization. Even so, are there gender differences in scientific achievement in the social science research institutes in Vietnam? What factors influence the scientific achievement of female social researchers? The answers will be based on data from a 2017 survey with a sample of 756 researchers, of which 77.6% were female. The survey was conducted by the Vietnam Academy of Social Sciences, a leading, ministry-level national center for the social sciences in Vietnam. This chapter analyzed the scientific achievements of researchers through their position as principal investigators of research projects and their publications, and factors that may impact this. Bivariate and multivariate analyses of factors that may affect the scientific achievement of researchers found that gender differences in academic achievement in the social sciences in Vietnam was still prevalent. Female researchers’ scientific achievements were lower than those of their male counterparts. The contribution to science of Vietnamese female researchers was limited by many different factors; the most important were the academic rank of the researchers and gender stereotype that considered housework the responsibility of women.

Details

Diversity and Discrimination in Research Organizations
Type: Book
ISBN: 978-1-80117-959-1

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Article
Publication date: 28 July 2023

Binh Nguyen Thi, Linh Nguyen Do Khanh, Hang Ha Minh, Linh Do Thi Thuy and Dat Ngo Tien

This study aims to examine the impact of inbound logistics on dynamic supply chain capabilities and, subsequently, on supply chain resilience in the Vietnamese textile industry.

540

Abstract

Purpose

This study aims to examine the impact of inbound logistics on dynamic supply chain capabilities and, subsequently, on supply chain resilience in the Vietnamese textile industry.

Design/methodology/approach

A conceptual framework based on a resource-based view was empirically tested using partial least squares structural equation modeling and data collected from 215 Vietnamese textile enterprises from December 2021 to March 2022.

Findings

The research shows that inbound logistics capability positively affects dynamic supply chain capabilities. In particular, the study has ratified reengineering as the chief factor that textile firms should consider when building a resilient supply chain.

Originality/value

This study considers the Vietnamese textile industry to assess the indirect effect of inbound logistics on supply chain resilience through dynamic supply chain capabilities in a theoretical sense while assisting managers in comprehending the functions of supply chain collaboration, agility and reengineering as the foundation for supply chain resilience in a managerial sense.

Details

Measuring Business Excellence, vol. 27 no. 3
Type: Research Article
ISSN: 1368-3047

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Article
Publication date: 9 June 2023

Thuy Thi Cam Nguyen, Anh Thi Hong Le and Cong Van Nguyen

Although there are many efforts within organisations to improve the financial performance of business processes, the results of studies on the impact of internal factors on the…

2085

Abstract

Purpose

Although there are many efforts within organisations to improve the financial performance of business processes, the results of studies on the impact of internal factors on the financial performance of business processes in an organisation are inconsistent, even contradictory. Therefore, this paper aims to examine the extent and trends of the impact of factors inside companies on the financial performance of business processes and discover lessons learned to improve the financial performance of business processes.

Design/methodology/approach

This analysis was done through a quantitative study of listed companies in Vietnam. Pooled OLS regression, REM, FEM and robust regression were performed on 566 companies.

Findings

The results provide four main findings. First, firm size and operational efficiency strongly correlate with financial performance. Second, financial leverage has a negative, significant connection with financial performance. Third, net working capital has a positive and meaningful relationship with EPS and a negative association with ROE. Fourth, liquidity does not have any significant association with financial performance.

Research limitations/implications

This study only restricts the internal factors affecting the financial performance of business processes without mentioning the external factors. Furthermore, this study is limited to one emerging country and has not been compared with companies in different countries.

Practical implications

The findings of this study may help inform users inside and outside the organisation to understand the factors that affect the financial performance of business processes. As a result, information users will focus more on aspects that can improve their financial performance to make informed decisions.

Originality/value

This study has many differences compared to previous studies. First, it focuses on the internal factors affecting the financial performance of business processes in non-financial listed companies in Vietnam, which has an emerging economy. First, it focuses on the internal factors affecting the financial performance of business processes in non-financial listed companies in Vietnam, which has an emerging economy. Second, this study analyses data in companies' financial statements for the ten years from 2012 to 2021, when the Vietnamese economy, in particular, and the world economy experienced many fluctuations due to the impact of the post-financial crisis 2007–2008 and the COVID-19 pandemic. Third, this study provides empirical evidence to support RBV, RDT theories and the trade-off theory of capital structure.

Details

Business Process Management Journal, vol. 29 no. 5
Type: Research Article
ISSN: 1463-7154

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Article
Publication date: 6 September 2024

Khoa Nguyen Van, Huyen Pham Thi and Thuy Anh Phan

The research aimed to identify factors influencing customer loyalty in the use of mobile telecommunication services in Vietnam, focusing on two dimensions “attitudinal loyalty”…

268

Abstract

Purpose

The research aimed to identify factors influencing customer loyalty in the use of mobile telecommunication services in Vietnam, focusing on two dimensions “attitudinal loyalty” and “behavioral loyalty.”

Design/methodology/approach

Based on survey data collected from 820 in two of Vietnam’s major cities users, Hanoi and Ho Chi Minh City, the data were processed using SPSS and AMOS software.

Findings

The study identified four factors affecting customer loyalty to mobile telecommunication services, with perceived service quality directly impacting both attitudinal and behavioral loyalty. Corporate image and perceived switching costs influenced attitudinal loyalty, while trust affected behavioral loyalty. Moreover, perceived service quality indirectly influenced attitudinal loyalty through corporate image and perceived switching costs.

Research limitations/implications

The study only focuses on a limited number of factors influencing mobile telecommunications service user loyalty, its restricted geographical sample from only Hanoi and Ho Chi Minh City, and the simplification of perceived switching costs without considering their various components, such as psychological, financial and procedural costs, which could provide more comprehensive experimental and theoretical insights.

Practical implications

The study reveals that customer loyalty in Vietnam’s mobile telecommunications sector is linked to the relationship between attitude toward the service provider and continued usage behavior, categorizing customer groups into genuine loyalty, latent loyalty, feigned loyalty and disloyalty. It suggests that service providers should focus on improving service quality and cultivating a positive, transparent corporate image to bolster customer trust, foster stable relationships and remain competitive in the market.

Originality/value

The research model combines Oliver’s (1999) theory of loyalty with Aydin and Özer’s (2005) research model, focusing on perceived service quality, corporate image, trust and perceived switching costs, examining their relationships with both behavioral and attitudinal loyalty simultaneously.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 26 October 2020

Giang Hoang, Thuy Thu Thi Le, Anh Kim Thi Tran and Tuan Du

This study aims to explore the mediating roles of self-efficacy and learning orientation in the relationship between entrepreneurship education and entrepreneurial intentions of…

2432

Abstract

Purpose

This study aims to explore the mediating roles of self-efficacy and learning orientation in the relationship between entrepreneurship education and entrepreneurial intentions of university students in Vietnam.

Design/methodology/approach

The data were collected from an online survey of 1,021 university students in Vietnam. The authors conducted a hierarchical regression analysis to test the hypotheses.

Findings

The results of hierarchical regression analysis reveal that entrepreneurship education positively affects entrepreneurial intentions, and this relationship is mediated by both learning orientation and self-efficacy.

Research limitations/implications

This study confirms the importance of entrepreneurship education in encouraging university students' entrepreneurial intentions.

Practical implications

This study offers practical implications for universities and policy makers.

Social implications

This study is one of the first to empirically examine the concept of entrepreneurship education and entrepreneurial intentions in an Asia-Pacific context.

Originality/value

This study emphasises the significance of entrepreneurship education and its effects on university students' entrepreneurial intentions. Furthermore, the findings confirm that self-efficacy and learning orientation play an important part in explaining how entrepreneurship education relates to entrepreneurial intentions.

Details

Education + Training, vol. 63 no. 1
Type: Research Article
ISSN: 0040-0912

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Article
Publication date: 27 November 2024

Doan Thi Thuy, Pham Tien Thanh, Nguyen Hoang Chau Pha and Nguyen Thii Lan Anh

A high-quality workforce plays an important role in rural development. However, many well-educated rural-born youths migrate to urban centers in search for better economic…

21

Abstract

Purpose

A high-quality workforce plays an important role in rural development. However, many well-educated rural-born youths migrate to urban centers in search for better economic opportunity or living standard due to the socio-economic underdevelopment and a lack of good employment opportunity in rural areas. This migration potentially hampers economic activities in these areas. Therefore, encouraging these youth to return and work is important, demanding the attention of local governments. Accordingly, this research aims to examine the role of local infrastructure and entrepreneurial opportunity in enhancing their return-and-work intention.

Design/methodology/approach

Data were collected from rural-born students studying in urban areas. The quantitative analysis was conducted using structural equation modeling, supplemented by qualitative methods.

Findings

Local infrastructure is positively associated with entrepreneurial opportunity and return-to-work intention. Furthermore, entrepreneurial opportunity is positively linked to return-to-work intention. These results indicate the mediating roles of entrepreneurial opportunity in the effects of local infrastructure on return-to-work intention.

Practical implications

This research offers policy implications for policymakers and local governments in developing countries, emphasizing the important roles of local infrastructure, and entrepreneurial opportunity. This can encourage well-educated rural-born youth to return and work in rural areas, thereby contributing to fostering rural development and revitalizing rural communities.

Originality/value

This research represents one of the early attempts to explore the complex relationships among local infrastructure, entrepreneurial opportunity and return-to-work intention in rural areas among well-educated rural-born youth.

Details

Journal of Enterprising Communities: People and Places in the Global Economy, vol. 19 no. 2
Type: Research Article
ISSN: 1750-6204

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Article
Publication date: 4 September 2024

Nhat Tan Pham, Vo Thi Ngoc Thuy, Nguyen Hai Quang, Tran Hoang Tuan and Nguyen Hong Uyen

Based on the ability, motivation and opportunity (AMO) theory, this study aims to investigate the role of digital human resources management (digital-HRM) practices in influencing…

176

Abstract

Purpose

Based on the ability, motivation and opportunity (AMO) theory, this study aims to investigate the role of digital human resources management (digital-HRM) practices in influencing hotel employee behaviors, especially their adoption of work-at-home (WAH).

Design/methodology/approach

The study was conducted in two stages in hotels in Vietnam. Stage 1 used a mixed method to develop an instrument to measure digital-HRM practices. In Stage 2, through a survey of 303 respondents, the research investigated digital-HRM practices’ additive and interactive effects on WAH.

Findings

The study shows that digital-HRM comprised five factors. Except for digital recruitment, the other digital-HRM practices significantly affected WAH. In addition, the research suggests that digital training and employee involvement should be combined to enhance employee willingness for WAH.

Research limitations/implications

Drawing on the AMO theory, this study constructs a digital-HRM measurement scale to study the antecedents and consequences of these practices to improve employees’ digital work efficiency. In addition, through both additive and combinative (a two-way interaction) models, the study enhances the HRM and hotel management theory by understanding why digital-HRM practices are essential to boost employees’ digital competencies to adopt remote working.

Practical implications

By investigating the role of digital-HRM practices in improving employees’ adoption of WAH, this study provides empirical implications for hotels to manage digital-HRM practices better and thus makes remote working effective.

Originality/value

The existing literature reveals the lack of a deep understanding of how HRM practices can promote digital devices and services and their influence on employee behaviors, especially in the hotel sector. To the best of the authors’ knowledge, this study is unique in extending the AMO theory into the digital context to illuminate components of digital-HRM practices and clarify how digitalizing HRM practices can motivate hotel employees to accept WAH.

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Article
Publication date: 3 November 2021

Natthawut Yodchai, Pham Thi Minh Ly and Lobel Trong Thuy Tran

This study aims to adopt implicit theory (IPT) to develop a creative mindset model and drive entrepreneurial success through innovation capability (IC).

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Abstract

Purpose

This study aims to adopt implicit theory (IPT) to develop a creative mindset model and drive entrepreneurial success through innovation capability (IC).

Design/methodology/approach

Expert interviews were conducted using a questionnaire protocol. This study investigated the effect of the creative mindset on entrepreneurial success through IC, using a partial least squares analytical technique and by interviewing 176 Thai business owners.

Findings

The creative mindset drove entrepreneurial success through IC. Entrepreneurs possessing a growth mindset reflected and drove success directly or through IC. Although, those with a strong, fixed mindset did not significantly affect entrepreneurial success, they could drive success through IC.

Research limitations/implications

This study provides further insight into the probable causation of how the creative mindset and IC affect tourism entrepreneurs’ success. Accordingly, this study contributes a framework to help entrepreneurs’ creativity and performance in achieving their business goals.

Originality/value

Drawing from IPT, this study empirically tests and substantiates the mediating role of IC in the relationship between the creative mindset and entrepreneurial success in the tourism industry. This study can help entrepreneurs increase their managerial effectiveness.

Details

International Journal of Contemporary Hospitality Management, vol. 34 no. 1
Type: Research Article
ISSN: 0959-6119

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