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Article
Publication date: 11 April 2024

Feng Wang, Mingyue Yue, Quan Yuan and Rong Cao

This research explores the differential effects of pixel-level and object-level visual complexity in firm-generated content (FGC) on consumer engagement in terms of the number of…

264

Abstract

Purpose

This research explores the differential effects of pixel-level and object-level visual complexity in firm-generated content (FGC) on consumer engagement in terms of the number of likes and shares, and further investigates the moderating role of image brightness.

Design/methodology/approach

Drawing on a deep learning analysis of 85,975 images on a social media platform in China, this study investigates visual complexity in FGC.

Findings

The results indicate that pixel-level complexity increases both the number of likes and shares. Object-level complexity has a U-shaped relationship with the number of likes, while it has an inverted U-shaped relationship with the number of shares. Moreover, image brightness mitigates the effect of pixel-level complexity on likes but amplifies the effect on shares; contrarily, it amplifies the effect of object-level complexity on likes, while mitigating its effect on shares.

Originality/value

Although images play a critical role in FGC, visual data analytics has rarely been used in social media research. This study identified two types of visual complexity and investigated their differential effects. We discuss how the processing of information embedded in visual content influences consumer engagement. The findings enrich the literature on social media and visual marketing.

Details

Marketing Intelligence & Planning, vol. 42 no. 4
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 1 October 2024

Mingyue Fan, Yue Tang, Sikandar Ali Qalati and Blend Ibrahim

This investigation endeavors to examine the routes by which environmental–social–governance (ESG) performance influences the competitive landscape for logistics enterprises, with…

469

Abstract

Purpose

This investigation endeavors to examine the routes by which environmental–social–governance (ESG) performance influences the competitive landscape for logistics enterprises, with a particular emphasis on the function of digitalization in this complex process. The research underscores the significance of the ESG context in the realm of digitalization, providing valuable insights into its impact on the overall competitiveness of logistics enterprises.

Design/methodology/approach

This research gathers information from a total of 90 logistics enterprises that are publicly traded on the Shanghai and Shenzhen A-share stock markets for analysis and model testing. Due to the multiple pathways of influence and the constrained size of the sample, it has been decided that the Piecewise structural–equation–modeling (SEM) approach will be employed.

Findings

The research reveals that ESG factors positively impact enterprises' competitiveness (EC). The augmentation of competitiveness is attributed to the moderating role of green technology innovation (GTI) and agency costs between ESG and EC. In the context of digitalization, the level of digitalization of logistics enterprises may create a capital squeeze effect on environmental performance, weakening competitiveness. Conversely, the level of digitalization positively regulates the promoting effect of governance performance on competitiveness.

Originality/value

This research provides a sound theoretical foundation for understanding how ESG contributes to boosting the competitiveness of Chinese logistics enterprises and extends the application of Piecewise SEM in the research field of logistics enterprise competitiveness. Furthermore, it offers a practical pathway for companies to implement ESG practices and foster competitiveness in digital environments.

Details

The International Journal of Logistics Management, vol. 36 no. 1
Type: Research Article
ISSN: 0957-4093

Keywords

Available. Open Access. Open Access
Article
Publication date: 20 April 2022

Honghao Tang, Mingyue Lin, Jing Yu and Qi Yue

The focus of this paper is to further improve the implementation safeguard measures of the National Plan for Main Functional Zones of Ocean (NPMFZO) based on the implementation…

1451

Abstract

Purpose

The focus of this paper is to further improve the implementation safeguard measures of the National Plan for Main Functional Zones of Ocean (NPMFZO) based on the implementation status of the national marine main functional area plan after the promulgation of the existing marine planning implementation safeguard measures, aiming at the problems existing in the implementation of the plan, to help the implementation of the plan more effective.

Design/methodology/approach

This paper reviews the historical process of the preparation and implementation of NPMFZO, analyzes the problems existing in the implementation of this plan, and puts forward some measures and suggestions under the background of the new national territory planning system.

Findings

In the new period, the authors should focus on building the evaluation system of planning implementation, strengthening the coordination with other plans, improving the supporting policies of planning and ensuring the effective implementation of the main functional zoning of oceans under the territorial spatial planning system.

Originality/value

This paper reviews some problems existing in the implementation of the NPMFZO and puts forward policy suggestions to ensure the implementation of the plan in the new period.

Details

Marine Economics and Management, vol. 5 no. 1
Type: Research Article
ISSN: 2516-158X

Keywords

Available. Content available

Abstract

Details

Industrial Management & Data Systems, vol. 122 no. 10
Type: Research Article
ISSN: 0263-5577

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Article
Publication date: 18 July 2024

Xiang Zou, Jiaqi Jiang, Hao Zhang and Hao He

The performance of corporations in sustainable development is not only a concern of investors, but has also captured ever-increasing attention from consumers. However, the…

672

Abstract

Purpose

The performance of corporations in sustainable development is not only a concern of investors, but has also captured ever-increasing attention from consumers. However, the evidence on how these good practices would ultimately benefit brands economically remains insufficient. This study tests the causal effect between corporate Environmental, Social, and Governance (ESG) performance, media coverage, and brand value to reveal the underlying mechanisms of how consumers would react to high ESG performance.

Design/methodology/approach

This study uses panel data regression analysis with a sample of Chinese A-share non-financial listed companies from 2010 to 2021. ESG performance, brand value, and media coverage are assessed with Huazheng ESG Rating, the rankings from the China’s 500 Most Valuable Brands' list published by the World Brand Lab, and media index compiled by the Chinese Research Data Services Platform (CNRDS) respectively.

Findings

This research confirmed that ESG performance positively impacted brand value in terms of profitability, and that media coverage played a role as a megaphone in this relationship. Large-scale corporates, compared to small ones, benefited more from good ESG ratings due to increased media coverage.

Originality/value

The findings provide evidence of the megaphone effect of media coverage on the relationship between firms’ ESG engagements and brand value in the product market, which has extended the knowledge of media’s monitoring role in the financial market. And this megaphone effect is strengthened by firm size in which larger firms have spotlight effect in draw public attention due to higher expectations in terms of social responsibility.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 37 no. 1
Type: Research Article
ISSN: 1355-5855

Keywords

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