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1 – 4 of 4Minghuan Shou, Jie Yu and Ruinan Dai
On December 20, 2021, Viya, a social media influencer (SMI) with the largest number of followers in China, was exposed for having evaded RMB 643 million in taxes during 2019 and…
Abstract
Purpose
On December 20, 2021, Viya, a social media influencer (SMI) with the largest number of followers in China, was exposed for having evaded RMB 643 million in taxes during 2019 and 2020. Consequently, she was fined a total of RMB 1.341 billion by the tax authorities. While the strict government regulations demonstrated in the Viya event may build confidence in the consumers for future purchases, the exposure of issues and problems through implementation of the stronger government regulations may warn consumers off. Thus, the main objective of this paper is to examine the effect of government regulations on consumers' usage intentions of live streaming e-commerce by taking the Viya event as an example.
Design/methodology/approach
The authors consider both the positive effect of consumers' perceived benefits of the government regulations and the negative effect of their perceived risks of the Viya event on the usage intentions of live streaming e-commerce. After collecting 314 subjects with diverse gender, ages, education levels and income profiles, the data are processed by partial least squares-based structural equation modeling (PLS-SEM) and SmartPLS software.
Findings
The results demonstrate that strict government regulations can build trust in consumers of live streaming e-commerce by increasing the perceived benefits of restricting the behavior of SMIs. Among the potential perceived risks (social risk, safety risk and psychological risk), the safety risk is supported to have a negative effect on consumers' trust in live streaming e-commerce platforms. Besides, the authors have also identified different types of usage intentions in live streaming e-commerce, i.e. watching intention and purchase intention, and have empirical support for the positive relationships between the consumers' trust in live streaming e-commerce platforms and different usage intentions.
Originality/value
The authors' findings contribute to the application of commitment-trust theory, institutional theory and organizational control theory in the context of the live streaming e-commerce industry. Particularly, the authors use the Viya event as an example to quantitatively examine the effects of strict government regulations, which enriches the existing literature on this topic.
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Minghuan Shou, Furong Jia and Jie Yu
The aging population, a higher proportion of older adults (aged 65+), is considered a global and severe problem, while the information systems (IS) literature on detecting the…
Abstract
Purpose
The aging population, a higher proportion of older adults (aged 65+), is considered a global and severe problem, while the information systems (IS) literature on detecting the relationship between the aging population and the development of electronic commerce (e-commerce) is limited and insufficient. Hence, the main objective of this paper is to examine whether an aging population can moderate the effect of infrastructure constructions on e-commerce sales and whether an aging population can affect e-commerce sales.
Design/methodology/approach
To investigate the relationship between the aging population and e-commerce sales, this study proposes two potential influential mechanisms: moderating the effects of infrastructure development on e-commerce sales and direct influence. Subsequently, a sample of 31 Chinese provinces from 2013 to 2019 is utilized to conduct regression analyses in order to examine these hypotheses.
Findings
The findings suggest that the development of urban transportation infrastructure and network constructions can significantly contribute to the enhancement of e-commerce sales, and the influence cannot be affected by aging population. Furthermore, it is noteworthy that an aging population can have a positive effect on e-commerce sales.
Practical implications
The findings can inform future infrastructure constructions by assessing the potential of infrastructure projects to boost e-commerce sales and examining whether this effect varies in an aging population context.
Originality/value
The findings substantiate the pivotal role of older adults in the e-commerce industry. Moreover, the obtained results establish a positive relationship between an aging population and e-commerce sales, thereby offering diverse perspectives on existing theories.
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Xueqi Bao, Jie Yu and Minghuan Shou
This article aims to develop and validate a theoretical model via survey data to identify the affordances and challenges influencing metaverse adoption. We specifically examine…
Abstract
Purpose
This article aims to develop and validate a theoretical model via survey data to identify the affordances and challenges influencing metaverse adoption. We specifically examine the impact of immersion on users' adoption decisions and identify which affordances predict this immersion. Additionally, this paper assesses the importance of perceived risks in users' decision-making processes regarding future metaverse engagement.
Design/methodology/approach
Using regression models applied to 198 survey responses, we tested our proposed model. To deepen our insights, we also conducted a qualitative analysis.
Findings
The findings confirm that users' perceptions of immersion and perceived risks are critical determinants in adoption decisions. Social presence, influenced by factors such as ubiquity and interoperability, emerges as a key component of immersion. From the qualitative data, we identified two potential strategies to enhance metaverse immersion: technical improvements and offline device-assisted strategies.
Originality/value
Our study contributes to the literature on information systems (IS) adoption and provides practical insights for practitioners on crucial considerations in metaverse design.
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Minghuan Shou, Xueqi Bao and Jie Yu
Online reviews are regarded as a source of information for decision-making because of the abundance and ready availability of information. Whereas, the sheer volume of online…
Abstract
Purpose
Online reviews are regarded as a source of information for decision-making because of the abundance and ready availability of information. Whereas, the sheer volume of online reviews makes it hard for consumers, especially the older adults who perceive more difficulties in reading reviews and obtaining information compared to younger adults, to locate the useful ones. The main objective of this study is to propose an effective method to locate valuable reviews of mobile phones for older adults. Besides, the authors also want to explore what characteristics of the technology older adults prefer. This will benefit both e-retailers and e-commerce platforms.
Design/methodology/approach
After collecting online reviews related to mobile phones designed for older adults from a popular Chinese e-commerce platform (JD Mall), topic modeling, term frequency-inverse document frequency (TF-IDF), and linguistic inquiry and word count (LIWC) methods were applied to extract latent topics and uncover potential dimensions that consumers frequently referred to in their reviews. According to consumers' attitudes towards different popular topics, seven machine learning models were employed to predict the usefulness and popularity of online reviews due to their excellent performance in prediction. To improve the performance, a weighted model based on the two best-performing models was built and evaluated.
Findings
Based on the TF-IDF, topic modeling, and LIWC methods, the authors find that older adults are more interested in the exterior, sound, and communication functions of mobile phones. Besides, the weighted model (Random Forest: Decision Tree = 2:1) is the best model for predicting the online review popularity, while random forest performs best in predicting the perceived usefulness of online reviews.
Practical implications
This study’s findings can help e-commerce platforms and merchants identify the needs of the targeted consumers, predict reviews that will get more attention, and provide some early responses to some questions.
Originality/value
The results propose that older adults pay more attention to the mobile phones' exterior, sound, and communication function, guiding future research. Besides, this paper also enriches the current studies related to making predictions based on the information contained in the online reviews.
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