Xi Chen and Mingda Zhao
With the rise of new generations of audiences, the marketing environment of theaters has undergone significant changes. The study investigates how transmedia storytelling, fan…
Abstract
Purpose
With the rise of new generations of audiences, the marketing environment of theaters has undergone significant changes. The study investigates how transmedia storytelling, fan economy and social media marketing influence new audiences’ curiosity and drive their attendance intention at theater performances.
Design/methodology/approach
This study utilized an online questionnaire, collecting 1,032 valid responses from participants predominantly aged 18–30 (62.02%). Respondents from mainland China completed measures on five main variables.
Findings
The study reveals that curiosity played a mediating role in the influence of transmedia adaptation and social media marketing on attendance. Specifically, transmedia adaptation and social media marketing both positively impact attendance through curiosity. However, idol starring does not significantly affect either curiosity or attendance.
Research limitations/implications
Limitations include potential recall bias due to a high proportion of respondents with prior theater experience and preliminary measurement scales for idol starring. Future research could explore the interactions between transmedia adaptation and social media marketing and consider cross-cultural studies.
Practical implications
The study suggests that transmedia adaptation and social media marketing can effectively attract and engage new theatergoers.
Social implications
By targeting new audiences, this research highlights how modern marketing strategies can enhance audience engagement and accessibility of performing arts in China.
Originality/value
This research provides novel insights into new audiences’ decision-making process of their first visit to the theater. It offers a unique perspective on attendance behavior, addressing gaps in understanding audience engagement in performing arts.
Details
Keywords
Owing to the finite nature of the boundary of the line (BOL), the conventional method, involving the strong matching of single-variety parts with storage locations at the…
Abstract
Purpose
Owing to the finite nature of the boundary of the line (BOL), the conventional method, involving the strong matching of single-variety parts with storage locations at the periphery of the line, proves insufficient for mixed-model assembly lines (MMAL). Consequently, this paper aims to introduce a material distribution scheduling problem considering the shared storage area (MDSPSSA). To address the inherent trade-off requirement of achieving both just-in-time efficiency and energy savings, a mathematical model is developed with the bi-objectives of minimizing line-side inventory and energy consumption.
Design/methodology/approach
A nondominated and multipopulation multiobjective grasshopper optimization algorithm (NM-MOGOA) is proposed to address the medium-to-large-scale problem associated with MDSPSSA. This algorithm combines elements from the grasshopper optimization algorithm and the nondominated sorting genetic algorithm-II. The multipopulation and coevolutionary strategy, chaotic mapping and two further optimization operators are used to enhance the overall solution quality.
Findings
Finally, the algorithm performance is evaluated by comparing NM-MOGOA with multi-objective grey wolf optimizer, multiobjective equilibrium optimizer and multi-objective atomic orbital search. The experimental findings substantiate the efficacy of NM-MOGOA, demonstrating its promise as a robust solution when confronted with the challenges posed by the MDSPSSA in MMALs.
Originality/value
The material distribution system devised in this paper takes into account the establishment of shared material storage areas between adjacent workstations. It permits the undifferentiated storage of various part types in fixed BOL areas. Concurrently, the innovative NM-MOGOA algorithm serves as the core of the system, supporting the formulation of scheduling plans.
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Mingda Ping, Xiangrui Ji, Yan Liu and Weidong Wang
To supply temporary pressure testing devices with favorable performance for emergency environments, this paper aims to present a pressure sensor with a central boss and…
Abstract
Purpose
To supply temporary pressure testing devices with favorable performance for emergency environments, this paper aims to present a pressure sensor with a central boss and straight-annular grooves. The structural feature is modeled and optimized by neural network-based method, and the device prototype is fabricated by 3D printing techniques.
Design/methodology/approach
The study initially compares mechanical properties of the proposed structure with two conventional designs using finite element analysis. The impacts from structural dimensions on sensor performance are modeled using a Backpropagation neural network and optimized through genetic algorithms. The sensing diaphragm is fabricated using stereolithography (SLA) 3D printing, while the piezoresistors and necessary interconnects are realized with screen printing techniques.
Findings
The experimental results demonstrate that the fabricated sensor exhibits a sensitivity of 2.8866 mV/kPa and a nonlinearity of 6.81% within the pressure range of 0–100 kPa. This performance is an improvement of 118% in sensitivity and a decrease of 54% in nonlinearity compared to flat diaphragm structure, highlighting the effectiveness of proposed diaphragm configuration.
Originality/value
This research offers a holistic methodology that encompasses the structural design, optimization and fabrication of pressure sensors. The proposed diaphragm and corresponding modelling method can provide a practical approach to enhance the measurement capabilities of pressure sensors. By leveraging SLA printing for diaphragm and screen printing for circuit, the prototype can be produced in a timely manner.
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In a kitting supply system, the occurrence of material-handling errors is unavoidable and will cause serious production losses to an assembly line. To minimize production losses…
Abstract
Purpose
In a kitting supply system, the occurrence of material-handling errors is unavoidable and will cause serious production losses to an assembly line. To minimize production losses, this paper aims to present a dynamic scheduling problem of automotive assembly line considering material-handling mistakes by integrating abnormal disturbance into the material distribution problem of mixed-model assembly lines (MMALs).
Design/methodology/approach
A multi-phase dynamic scheduling (MPDS) algorithm is proposed based on the characteristics and properties of the dynamic scheduling problem. In the first phase, the static material distribution scheduling problem is decomposed into three optimization sub-problems, and the dynamic programming algorithm is used to jointly optimize the sub-problems to obtain the optimal initial scheduling plan. In the second phase, a two-stage rescheduling algorithm incorporating removing rules and adding rules was designed according to the status update mechanism of material demand and multi-load AGVs.
Findings
Through comparative experiments with the periodic distribution strategy (PD) and the direct insertion method (DI), the superiority of the proposed dynamic scheduling strategy and algorithm is verified.
Originality/value
To the best of the authors’ knowledge, this study is the first to consider the impact of material-handling errors on the material distribution scheduling problem when using a kitting strategy. By designing an MPDS algorithm, this paper aims to maximize the absorption of the disturbance caused by material-handling errors and reduce the production losses of the assembly line as well as the total cost of the material transportation.
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Keywords
This study aims to understand the epistemic foundation of the classification applied in the first Chinese library catalogue, the Seven Epitomes (Qilue).
Abstract
Purpose
This study aims to understand the epistemic foundation of the classification applied in the first Chinese library catalogue, the Seven Epitomes (Qilue).
Design/methodology/approach
Originating from a theoretical stance that situates knowledge organization in its social context, the study applies a multifaceted framework pertaining to five categories of textual data: the Seven Epitomes; biographical information about the classificationist Liu Xin; and the relevant intellectual, political, and technological history.
Findings
The study discovers seven principles contributing to the epistemic foundation of the catalogue's classification: the Han imperial library collection imposed as the literary warrant; government functions considered for structuring texts; classicist morality determining the main classificatory structure; knowledge perceived and organized as a unity; objects, rather than subjects, of concern affecting categories at the main class level; correlative thinking connecting all text categories to a supreme knowledge embodied by the Six Classics; and classicist moral values resulting in both vertical and horizontal hierarchies among categories as well as texts.
Research limitations/implications
A major limitation of the study is its focus on the main classes, with limited attention to subclasses. Future research can extend the analysis to examine subclasses of the same scheme. Findings from these studies may lead to a comparison between the epistemic approach in the target classification and the analytic one common in today's bibliographic classification.
Originality/value
The study is the first to examine in depth the epistemic foundation of traditional Chinese bibliographic classification, anchoring the classification in its appropriate social and historical context.