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Article
Publication date: 9 August 2013

Ming‐Chuan Pan, Chih‐Ying Kuo, Ching‐Ti Pan and Wei Tu

This paper aims to examine the antecedent of purchase intention: online seller reputation, product category and surcharge.

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Abstract

Purpose

This paper aims to examine the antecedent of purchase intention: online seller reputation, product category and surcharge.

Design/methodology/approach

This paper uses five experimental designs to explore the seller reputation, product category and surcharge effects in Internet shopping. The authors chose one seller of low reputation and one seller of high reputation from Yahoo Mall. ANOVA are used to evaluate the results.

Findings

Sellers of high reputation can post higher surcharges to increase the total price paid by the buyer, but sellers of low reputation cannot do so (experiment 1). Moreover, partitioned price will decrease purchase intention for sellers of low reputation more than for sellers of high reputation (experiment 2). Consumers take the longest time to make purchasing decisions when buying credence goods (experiment 3) or buying from sellers of low reputation (experiment 4). The effect of surcharge levied by sellers of low reputation is weakened for consumers with low (vs high) shipping‐charge skepticism (experiment 5).

Practical implications

This study is helpful to online sellers if they can identify their reputation, product category and those consumers who have shipping‐charge skepticism, they can create extra profit through surcharge practice.

Originality/value

The authors’ investigation extends the literature on consumers’ price processing by identifying the important moderators (seller reputation, product category, and elaboration) and probing into the decision process (via the response time). The results suggest prescriptive strategies for online sellers.

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Article
Publication date: 7 April 2015

Ming-Chuan Pan, Chih-Ying Kuo and Ching-Ti Pan

– The purpose of this paper is to examine consumer reactions to product categories, online seller reputation, and brand name syllables.

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Abstract

Purpose

The purpose of this paper is to examine consumer reactions to product categories, online seller reputation, and brand name syllables.

Design/methodology/approach

This paper uses four experimental designs to explore the seller reputation, product category, and brand name syllable effects in internet shopping. The authors chose sellers of (low/high) repute from Yahoo Mall. ANOVA is used to evaluate the results.

Findings

Seller reputation moderates the effect of the brand name syllable level on purchase intention and product category moderates the effect of the brand name syllable level on purchase on internet (experiment 1). Consumers take the longest time to make purchasing decisions when buying credence goods or buying from sellers of low repute and that the response time mediates the moderating role of the product category (experiment 2) or reputation (experiment 3). Moreover, the effect of brand name syllable levels chosen/assigned by sellers of low repute is weakened for consumers with low (vs high) skepticism toward non-store shopping (experiment 4).

Practical implications

This study is helpful to online sellers if they can identify their reputation, product category and those consumers have skepticism, they can create extra profit through brand name syllable practice.

Originality/value

This paper extends the literature on consumers’ brand name syllable processing by identifying important moderators and probing into the decision process. The results allow us to substantiate prior research and suggest prescriptive strategies for internet retailers.

Details

Internet Research, vol. 25 no. 2
Type: Research Article
ISSN: 1066-2243

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Article
Publication date: 7 July 2022

Helen Murphy and Ya-Ling Chang

This paper explores two museums in Taiwan, both former sites of incarceration, and asks how they reflect Taiwan’s evolving relationship with the past. Taiwan has successfully…

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Abstract

Purpose

This paper explores two museums in Taiwan, both former sites of incarceration, and asks how they reflect Taiwan’s evolving relationship with the past. Taiwan has successfully emerged from its authoritarian past into a democratic present; yet, it still bears the scars of its traumatic and violent history in the places where trauma and pain was exacted over Taiwanese people by different regimes. Two of these places are former prisons, now museums with common histories of incarceration, but very different approaches to presentation of traumatic pasts. This paper aims to understand the selective presentation of narratives of punishment in prison museums in Taiwan and what they reflect about Taiwan’s national identity.

Design/methodology/approach

This research used a qualitative ethnographic methodology, approaching prison museums as research sites with multidimensional textual, spatial and visual data. This study used a narrative ethnology approach to analyse the content, structure and social context surrounding the stories told about punishment at the sites.

Findings

While the Jingmei White Terror Memorial Park documents past abuses under the authoritarian Kuomindang Government (1945–1987), the narratives presented at the Chiayi Prison Museum, constructed under Japanese colonial rule (1895–1945), ignore past colonial violence. This study argues that the invisibility of past colonial violence in Chiayi prison museum acts to strengthen Taiwan’s multicultural national identity, while Jingmei WTMP acts to valorise political prisoners as heroic fighters for Taiwan’s democracy and human rights.

Originality/value

This research makes a contribution to the museum studies literature through extending understanding of the relationship between former carceral spaces and national identity projects.

Details

International Journal of Tourism Cities, vol. 9 no. 2
Type: Research Article
ISSN: 2056-5607

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Article
Publication date: 31 December 2024

Tai-Yi Yu, Jeou-Shyan Horng, Chih-Hsing Liu, Sheng-Fang Chou, Yung-Chuan Huang, Quoc Phong La and Yen-Ling Ng

This study aims to explore post-COVID-19 tourism digital transformation, study innovative service delivery and provide insights for industry leaders and policy-makers to nurture…

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Abstract

Purpose

This study aims to explore post-COVID-19 tourism digital transformation, study innovative service delivery and provide insights for industry leaders and policy-makers to nurture robust sector growth amid evolving consumer demands.

Design/methodology/approach

This study used anonymous questionnaires and explored views on digital technology in sports centers and entertainment venues. Structural equation modeling explores latent variable interactions with respect to mediating and moderating effects.

Findings

Digital transformation practices influence decision-making indirectly through perceived behavior control, attitudes and service innovation, with differentiation strategies moderating this relationship.

Research limitations/implications

This study focuses on the recreation sector; future efforts should include insights, attitudes and actions from experts and government policy-makers.

Practical implications

This study enhances the literature on recreation professionals, offering guidance for navigating the evolving landscape of digital dynamics in the leisure and recreation sector.

Originality/value

The rise of digital technology highlights the importance of analyzing customer decisions influenced by digital behavior within the leisure and recreation industry.

Details

Journal of Hospitality and Tourism Technology, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1757-9880

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Article
Publication date: 4 July 2016

Chia-Yi Cheng and Jung-Nung Chang

Based on job embeddedness (JE) theory, the purpose of this paper is to explore the impact of goal orientation (GO) and JE on job stress for financial service salespersons in the…

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Abstract

Purpose

Based on job embeddedness (JE) theory, the purpose of this paper is to explore the impact of goal orientation (GO) and JE on job stress for financial service salespersons in the indeterminate situation.

Design/methodology/approach

Participants were 298 insurance salespersons employed at two major life insurance institutions in Taiwan: Nan Shan and Fubon – which were formerly the subsidiaries of two international financial groups, American International Group and International Netherland Group, respectively. The models were tested using the two-step structural equation procedure.

Findings

Findings indicated that, compared with salespersons in the newly merged Fubon, those in Nan Shan, which was undergoing mergers and acquisitions, were found to be subject to higher job stress with lower JE. In the process of reducing stress, JE is an important mechanism. However, the modulating influence of embeddedness is dependent on salespersons’ GO. In situations of higher stress, learning-oriented salespersons (in Nan Shan) were unable to significantly reduce job stress until JE was introduced as a full mediator. However, in a lower stress context, performance-oriented salespersons (in Fubon) fully applied JE in order to relieve job stress.

Research limitations/implications

Managers endeavor to help salespersons effectively improve stability and reduce job stress by exploiting salespersons’ dispositions.

Originality/value

The contribution of this study includes identifying the role of JE on the relationship between GO and job stress for the contingency of an indeterminate state.

Details

Journal of Organizational Change Management, vol. 29 no. 4
Type: Research Article
ISSN: 0953-4814

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Article
Publication date: 1 June 2015

Chia-Yi Cheng and Jung-Nung Chang

The purpose of this paper is to combine the concepts of network building (NB) and job embeddedness (JE; both on-the-job and off-the-job embeddedness (ON and OFF)) and examines how…

489

Abstract

Purpose

The purpose of this paper is to combine the concepts of network building (NB) and job embeddedness (JE; both on-the-job and off-the-job embeddedness (ON and OFF)) and examines how to improve sales performance (SP) by effectively stabilizing the sales force.

Design/methodology/approach

Sales practices were examined to establish the measures of overall sales performance. A factor analysis was conducted to extract two performance dimensions: customer relationship performance (CRP) and product selling performance (PSP). Structural equation modeling was employed to test the hypothesized model by analyzing survey data collected from 445 salespeople who work for the top five insurance firms in Taiwan.

Findings

The results show that the NB of salespeople has a direct positive effect on ON and OFF; JE plays a critical role in mediating the relationship between NB and SP; and NB contributes directly only to CRP. However, it does not have a positive effect on PSP until JE is introduced as a mediator to generate CRP.

Practical implications

In developing the NB of salespeople, managers should be provided with clear indicators about on-the-job and off-the-job-embeddedness for manpower stability. Moreover, in addition to seeking product sales, managers should direct salespeople to embed in sales work by providing performance measures involving customer relationship.

Originality/value

This study highlights the need for a viable and integrated model of sales performance. The results indicate that the career achievement of field service employees relies primarily on whether they could effectively build social relationships. Theoretically, this investigation introduces NB into the JE theory, clarifies the relationship among NB, JE, and SP, and proposes a superior mechanism (CRP) for improving sales performance in the financial and insurance industries. Moreover, this study provides additional support for the relationship between ON and OFF.

Details

Journal of Organizational Effectiveness: People and Performance, vol. 2 no. 2
Type: Research Article
ISSN: 2051-6614

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Article
Publication date: 25 November 2013

Jyh-Shen Chiou, Arlene Chi-Fen Hsu and Chia-Hung Hsieh

The goal of this study is to investigate the relationships among brand attachment, online source credibility, and severity of negative online information on perceived negative…

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Abstract

Purpose

The goal of this study is to investigate the relationships among brand attachment, online source credibility, and severity of negative online information on perceived negative change in brand evaluation and perceived brand risk.

Design/methodology/approach

A 2×2×2 experiment was conducted to explore the effects of brand attachment (low or high), online source credibility (low or high), and online information severity (low or high) on perceived negative change in brand evaluation and perceived brand risk.

Findings

The results showed that the severity of negative online information affects perceived negative change in brand evaluation and perceived brand risk significantly. However brand attachment can reduce the effects of negative online information on perceived negative change in brand evaluation and perceived brand risk significantly. The results also showed that the effect of the severity of negative online information on perceived negative change in brand evaluation and perceived brand risk is moderated by online source credibility.

Originality/value

In addition to the main effects in the proposed research model, it is the first study to explore the moderating effects of brand attachment and online source credibility on the relationship between negative online information and perceived negative change in brand evaluation and perceived brand risk.

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Article
Publication date: 28 March 2023

Lina Zhong and Yingchao Dong

The purpose of this paper is to explore the changes of the scale of urban tourists in mainland China under the impact of COVID-19 and, specifically, the following questions: how…

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Abstract

Purpose

The purpose of this paper is to explore the changes of the scale of urban tourists in mainland China under the impact of COVID-19 and, specifically, the following questions: how did the scale of domestic tourists change nationwide and in the seven geographic regions? What are the differences in the changes among the seven geographic regions? What are the changes in the hot spot areas and spatial clustering of domestic tourists across the country?

Design/methodology/approach

Using the data of domestic tourist arrivals in 337 cities in mainland China from 2018 to 2021, this research analyzes the absolute differences and relative differences in the scale of domestic tourists nationwide and in seven geographic divisions with the help of indicators such as range analysis, standard deviation, coefficient of variation and Herfindahl–Hirschman Index and explores the changes in the hot spot areas and spatial concentration degree of the spatial scale of domestic tourists nationwide under the influence of the epidemic using kernel density analysis and spatial auto-correlation analysis.

Findings

The absolute differences in all seven geographical divisions continue to increase during 2018–2021. The domestic tourism in southwest China is extremely uneven. Absolute differences in the northwest and northeast regions are relatively small, and the development in attracting domestic tourists is more balanced. Relative differences in southwest China are comparatively large, with the trend of uneven development being obvious. The northeast, northwest and eastern regions of China are small, and the development is more balanced. The popularity of domestic tourism in the Beijing–Tianjin–Hebei region, as well as the Yangtze River Delta region, continues to decline and then pick up in 2021. The inland southwest region became a new domestic tourism hot spot in 2021. The size of domestic tourists from 2018 to 2021 in mainland China cities shows a significant positive spatial correlation, and there is a spatial agglomeration phenomenon, but some regional agglomeration types change from 2018 to 2021.

Research limitations/implications

The impact of the epidemic on the number and spatial scale of domestic tourism in China has been clarified, which makes up for the comparison of domestic tourism changes before and after the epidemic. A clear understanding of the changes in the number and spatial scale of domestic tourists in different regions after the epidemic is conducive to the development of domestic tourism revitalization strategies in accordance with the actual situation of each province and promotes the internal circulation of Chinese tourism.

Practical implications

This paper tries to clarify the quantitative scale of domestic tourism in different regions after the epidemic, which is conducive to the development of domestic tourism revitalization strategies in cities in different regions according to regional characteristics and the actual situation of each province and to promote the healthy operation of the internal circulation of tourism in China. This paper also tries to show the changes of domestic tourism market hot spots, agglomeration conditions changes before and after the outbreak and the clarity of tourists’ preference space changes.

Originality/value

Scale of domestic tourists; Absolute difference; Relative difference; Spatial hot spot distribution; Spatial agglomeration change

目的

本文旨在探寻疫情影响下中国大陆城市游客规模演化规律, 具体而言, 疫情影响下, 全国及七大地理分区的国内游客量规模变化如何?七大地理地区的变化有何差异?以及疫情影响下, 全国国内游客空间规模的热点区域和空间集聚程度有何变化?

研究设计与方法

利用2018-2021年中国大陆337各城市的国内游客量数据, 借助极差、标准差、变异系数、赫芬达尔指等指标分析全国及七大地理分区国内游客规模的绝对差异和相对差异; 借助核密度分析、空间自相关分析等ArcGIS分析工具, 探寻疫情影响下全国国内游客空间规模的热点区域和空间集聚程度的变化情况。

研究发现

①绝对差异方面, 七大地理分区的绝对差异均持续增大。西南地区的游客量的绝对差异巨大, 国内游发展极不均衡。西北地区、东北地区绝对差异相对较小, 在吸引国内游客方面发展较为均衡。②相对差异方面, 西南地区的国内游发展相对差异较大, 发展不均衡趋势明显; 东北地区、西北地区、华东地区的国内游发展相对差异较小, 发展较为均衡。③热点区域变化方面, 京津冀地区、长三角地区的国内旅游热度持续下降, 在2021年有所回升; 内陆西南地区在2021年成为新的国内游热点区域。④2018年至2021年城市国内游客量规模均呈现出显著的空间正相关的关系, 存在着空间集聚现象, 但部分区域集聚类型在2018到2021年间发生变化。

研究价值

①理论意义:明晰了疫情对中国国内旅游人次的数量规模和空间规模的影响, 弥补了当前疫情前后国内旅游业变化对比的研究; 阐明了疫情前后中国城市国内游客空间格局的变化, 拓展了研究情景, 丰富了中国旅游业时空变化的相关研究。②实践意义:明晰了疫后不同地区国内旅游人次的数量规模和空间规模变化情况, 以及国内旅游市场热点变化和游客空间偏好变化, 有利于各地区城市对症下药, 制定符合各省份实际情况的国内旅游业振兴策略, 促进中国旅游业内循环。

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Article
Publication date: 14 June 2023

Chun-Ming Chang, Chiahui Yen, Szu-Yu Chou and Wen-Wan Lo

This study aims to investigate the factors driving viewers' purchase intention in live-streaming by incorporating stimuli–organism–response (S–O–R) framework and…

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Abstract

Purpose

This study aims to investigate the factors driving viewers' purchase intention in live-streaming by incorporating stimuli–organism–response (S–O–R) framework and extroversion–introversion personality perspectives.

Design/methodology/approach

Data collected from 228 users on live-streaming platforms in Taiwan were used to test the proposed model. The partial least squares method was used to test the measurement and the structural models.

Findings

Product attractiveness and trust in streamer significantly impacts purchase intention. The results also reveal that interactivity, breadth of information and uniqueness of information significantly impact product attractiveness, whereas social presence, breadth of information and uniqueness of information positively affect trust in streamer. Furthermore, streamer attractiveness has a greater effect on the purchase intention of extroverts.

Originality/value

This study investigates how the features of media, message and streamer impact purchase intention through their reactions to live-streaming. This research is also one of the earliest studies to examine the moderating role of extroversion–introversion personality on purchase intention and its antecedents in live-streaming commerce.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 35 no. 12
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 26 December 2024

Sheng-Fang Chou, Jeou-Shyan Horng, Chih-Hsing Liu, Tai-Yi Yu, Yung-Chuan Huang, Quoc Phong La and Yen-Ling Ng

Since the COVID-19 epidemic, the number of restaurant service quality studies has continued to increase. However, until now, there has not been an overall perspective or accurate…

84

Abstract

Purpose

Since the COVID-19 epidemic, the number of restaurant service quality studies has continued to increase. However, until now, there has not been an overall perspective or accurate instructions for research on restaurant service quality and experiential value enhancement. This study conducts multiple comparison studies to discover differences between consumer-perceived service quality and satisfaction perspectives on hotel fine dining and chain restaurants.

Design/methodology/approach

This study integrates a hotel’s fine dining and chain restaurant to obtain 636 participants (e.g. Study 1 has 318 hotel fine dining customers; Study 2 has 318 chain restaurant customers), mainly expanding the SERVQUAL model and stimulus–organism–response (S–O–R) theory.

Findings

The results of Study 1 show that value co-creation has a mediating effect on the relationship between service quality and satisfaction. In addition, customer experiences have a significant moderating effect on customer satisfaction. The outcomes of Study 2 showed that experiential value has a significant mediating effect on the relationship between service quality and satisfaction. In addition, customer relationship quality is a critical criterion in regulating the process of experience value delivery.

Practical implications

Hotels’ fine dining should pay attention to the item risk in the value co-creation factor, while chain restaurants should enhance the item service excellence in the experiential value factor to satisfy the changing customer requirements.

Originality/value

This study provides several alternative models to verify the robustness of the empirical results.

Highlights

  1. This research has brought clarity to the diverse mediation-moderation models that compare of hotel fine dining and chain restaurant consumer perceived service quality and satisfaction predictions.

  2. These models delve into how different service quality requirements after the epidemic that affect customer satisfaction, as perceived by customers consumed in hotel fine dining and chain restaurant.

  3. Value cocreation and experiential value emerge as pivotal factors, they act as mediators between service quality and satisfaction.

  4. They demonstrate a moderation effect of customer experiences between value cocreation and satisfaction, as well as customer relationship quality between experiential value and satisfaction.

This research has brought clarity to the diverse mediation-moderation models that compare of hotel fine dining and chain restaurant consumer perceived service quality and satisfaction predictions.

These models delve into how different service quality requirements after the epidemic that affect customer satisfaction, as perceived by customers consumed in hotel fine dining and chain restaurant.

Value cocreation and experiential value emerge as pivotal factors, they act as mediators between service quality and satisfaction.

They demonstrate a moderation effect of customer experiences between value cocreation and satisfaction, as well as customer relationship quality between experiential value and satisfaction.

Details

Journal of Hospitality and Tourism Insights, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9792

Keywords

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