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Article
Publication date: 25 October 2011

Ming‐Ling Chuang, James J. Donegan, Michele W. Ganon and Kan Wei

The purpose of this paper is to combine secondary sources and interviews with Chinese suppliers to explore the structural paradox faced by retail multinational firms in China as…

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Abstract

Purpose

The purpose of this paper is to combine secondary sources and interviews with Chinese suppliers to explore the structural paradox faced by retail multinational firms in China as they balance the competing demands of standardization and localization. The authors describe the challenges faced by two retail giants, Walmart and Carrefour, as they attempt to replicate in China their lean retailing successes elsewhere in the world.

Design/methodology/approach

This is a comparative study of Walmart's and Carrefour's ventures into the Chinese market, largely based on publicly available secondary sources, but also incorporating interviews with three Chinese nationals engaged in supplying these firms.

Findings

Walmart and Carrefour have so far failed to extend their oligopolistic dominance to the Chinese market. Walmart has stressed its well‐known standardization of operations, whereas Carrefour has better adapted to the Chinese economic culture. Issues identified are: the formation of partnership alliances and their impact on store location choice; the effect of under‐developed infrastructure on distribution and logistics; the unique Chinese business culture – guanxi (using social capital to build business relationships) and its influence on supplier relationships; the variety of consumer behavior and its effect on procurement and sourcing; and an immature information technology environment which impedes information sharing between supply chain partners. While both firms have had some degree of success, neither has been able to match the combined growth of their larger Chinese competitors.

Research limitations/implications

The authors are cautious in drawing normative conclusions or making predictions about the future. Both firms face significant obstacles as they challenge China's largest domestic retailers.

Originality/value

Many multinational corporations are aware of the topology of the Chinese market, what they lack is an in‐depth understanding and the skills needed for effective operations. This paper discusses the effectiveness of the strategies adopted by two leading global retailers as they attempt to resolve the paradox presented by the competing demands for standardization and localization and includes information provided by three of Walmart's and Carrefour's local Chinese suppliers.

Details

Cross Cultural Management: An International Journal, vol. 18 no. 4
Type: Research Article
ISSN: 1352-7606

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Article
Publication date: 12 September 2008

Ming‐Ling Chuang and Wade H. Shaw

The purpose of this paper is to determine the significant variables leading to successful implementation of enterprise resource management (ERM) and its predecessor concepts of…

2968

Abstract

Purpose

The purpose of this paper is to determine the significant variables leading to successful implementation of enterprise resource management (ERM) and its predecessor concepts of enterprise resource planning, supply chain planning, electronic commerce, and radio frequency identification systems. An implementation roadmap is presented using four stages for implementing ERM systems: planning, development, implementation, and testing. The roadmap indicates when and where the significant success variables would appear and how a firm might manage the implementation process.

Design/methodology/approach

In the research, the key success criteria and key implementation drivers uncovered by literature, case studies, and interviews were used. A survey instrument was constructed and the survey hosted on a web site where practitioners from industry were invited to supply opinions. The data were analyzed by using correlation models and one‐way analysis of variance (ANOVA) to develop cause‐effect diagrams (CE) for overall ERM systems and each component of ERM. Based on the controlled error of the ANOVA process, the CE diagram was used to depict the degree to which variables influence implementation success.

Findings

The research results have helped uncover the key significant variables that contribute to successful ERM implementation.

Originality/value

The proposed implementation roadmap indicates when and where the significant success variables would appear and how a firm might manage the implementation process.

Details

Business Process Management Journal, vol. 14 no. 5
Type: Research Article
ISSN: 1463-7154

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