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The paper research objectives are: to investigate into the classification of special interest tour preferences in terms of their types and to compare whether consumers with different demographic attributes result in discrepancies in special interest tour preferences.

Those collected questionnaires that had incomplete answers and that had a significant response tendency or were left blank with no answers were eliminated. The required statistical methods are explained thus: this study conducts analysis on special interest tour preferences by factor analysis to distinguish between the categories of special interest tour preferences; this study adopts correlation analysis to examine the ratio scale of the study's demographic variables, including age and education level; this study adopts one‐way ANOVA to examine the variables of categorical or nominal scale, such as gender, marital status, and occupation.

After collecting the questionnaire data, factor analysis is used to conduct classification of the types and a total of four types emerged: recreation type, nature/ecology type, physical adventure type, historical/artistic activity type. Furthermore, in the verification of the demographic variables of each type preferences: age and nature‐eco type preferences constitute a significant positive correlation, and age has also formed a significant negative correlation with physical adventure type; gender differences result in a significant difference in recreation type preferences and a significant difference in physical adventure type preferences; marital status has a significant variation regarding physical adventure preferences.

Special interest tours are gradually on the rise and the previous literature is still lacking a systematic method for investigative analysis. Accordingly, conducting a systematic categorization of special interest tour preferences and to examining the background of the consumers of each type of special interest tour preference is essential.

The necessity for special interest tours to conform to consumer interests, and the existence of special interests, require that those in the travel industry conduct market segmentation, prior to designing travel itineraries, so as to have an understanding of the target market. Furthermore, the types of special interest tour preference this study provides can offer the basis for discussion of relevant issues for those travel business industry operators in the industry and future researchers.

The purpose of this paper is to develop a questionnaire on tourist experience expectations, and to conduct a qualitative study to analyze the factors and related texts of the questionnaire.

A content analysis on travel diaries written by museum tourists was conducted to develop a questionnaire of tourist experience expectations (TEE). The survey results were analyzed by factor analysis.

The tourism experience expectations include five factors: experience expectations of easiness and fun; cultural entertainment; personal identification; historical reminiscences; and escapism. In addition to these factors, this study reorganized the travel diaries to extract representative texts for narrative analysis, in order to develop the situational factors of tourist experiences.

This study only investigated museum tourists in Taiwan, and thus the scope for wider application of the results is limited.

The study findings revealed that during a trip, appropriate situational factors – including satisfying tourists' curiosity and intimate locations or events that trigger tourists' active participation – resulted in pleasant experiences for the tourists and could possibly lead to future experience expectations.

The paper explores museum tourists' experience expectations in Taiwan.

This research aims to treat voluntary simplicity lifestyle (VSL) as general lifestyle and explore the correlation between VSL and selection preference of special interest tourism (SIT).

This research adopts a questionnaire survey. The content of the questionnaire include questions on participants' demographic variables, VSL, and selection preference of SIT. After designing the questionnaire of selection preference of SIT, this research treats the tourists in the Taiwan Guandu bird‐watching area as the targets and distributes the questionnaires. This research adopts systematic sampling for questionnaire distribution.

The following results are found: a positive correlation between selection preference of SIT and VSL; females are mostly allocated as the recreation and entertainment type people preferring SIT, the educational level of diverse interest type people preferring SIT tend to be higher, and these people have a more significant VSL; people who are the low degree of identification type with voluntary simplicity reveal almost the least scores in terms of all kinds of traveling preference, whereas complete involvement type individuals show a higher degree of preference.

This questionnaire is not exclusive. In other words, the respondents can provide extremely high, medium, or low scores for the preference for any kind of trips. Thus, the respondents' real preference sequence cannot be distinguished. Future studies can modify this questionnaire. The questionnaire of selection preference of SIT designed by this research mainly followed the SIT itineraries promoted on traveling websites and upon certain processes. Thus, this questionnaire content is based on the view of the supply end.

This research follows the suggestions of McKercher and Chan, and after internet searching, the method imitates content analysis to establish a questionnaire with 18 questions with respect to the selection preference of SIT. Through factor analysis, the researchers select four kinds of selection preference of SIT, including traveling preference of recreation and entertainment, natural ecology, physical exploration, and history and art. In addition, this research also uses confirmatory factor analysis to confirm the convergent validity of the VSL questionnaire developed by the authors (2005).

This paper aims to examine the influence of individual internal principles and perceived external factors on the ethical attitudes toward environmental practices, on the part of Taiwanese environmental business managers.

The analysis of 295 pretest samples, moral intensity on environmental issues was divided into “perception of environmental harm” and “perceived immediacy and stress”. Following this, a questionnaire survey of environmental managers from the top 1,000 enterprises was conducted with 203 valid samples analyzed by a structural equation model.

The research findings demonstrated that moral intensity concerning environmental issues is not as significant as expected, and had less influence than environmental ethics. Assuming that part of the reason for this is that moral intensity is generally based on a viewpoint of teleology, the paper proposes some discussion and suggestions.

Some limitations existed during this research, especially in the data collection or analyzing process. However, besides teleology, there are many other viewpoints of moral philosophy.

Environmental ethics is regarded as an internal principle, whereas the perceived moral intensity of managers on environmental issues is treated as an external factor. People's ethical decisions might be based on different views of moral philosophy such as teleology, deontology, or virtue ethics.

Since there was no suitable questionnaire related to moral intensity on environmental issues in the past, the paper presents a new questionnaire which used exploratory factor analysis to allocate moral intensity concerning environmental issues into two components: “perception of environmental harm” and “perceived immediacy and stress”.

The argument that the board of directors can be a helpful tool for entrepreneurships and small businesses derives from the rationale for using boards from both a macro and a micro perspective.Society depends on boards to provide overall checks and balances in the running of businesses.This could not be more evident from the role of the board in Enron’s collapse (U.S. Senate 2002).

The boardʼs value to the entrepreneur is found in the application of the micro perspective.Two sets of recommendations are developed to formulate an improved model of directorship actions and behaviors. First, duties and responsibilities of the board of directors are expanded to help guide entrepreneurs.Second, five unique behavior patterns are then proposed that can be particularly helpful in carrying out the duties and activities of the board for guiding entrepreneurial success.

The purpose of this paper is twofold: to develop the college-attendance value scale (CAVS) in the Taiwan context to understand undergraduates’ reasons for or benefits from college education, and to examine how the value relates to additional motivational goals, academic performance, and expected terminal degree.

Data analyses involved sophomores (n=729) who completed a learning-experience survey that included CAVS of the personal value and collective value subscales, expected terminal degree, Achievement Goal Questionnaire, and cumulative grade point average (CGPA). Construct validity evidence was substantiated by the results of exploratory factor analysis (n=364) for two-factor identification, and by the results of confirmatory factor analysis (n=365) for a good model-fit.

The interrelations between variables in regression analysis supported the predictive validity; achievement goals were predictors of CGPA, while personal value was a sole predictor of expected terminal degree. Findings suggest that CAVS is a predictive measure for Taiwanese undergraduates’ academic performance and choices.

In terms of policy implications, college students’ values of college attendance should not only be regularly investigated by institutional research, but should be widely applied by university students, educators and administrators to facilitate the optimal learning development for each undergraduate.

The study develops a short but effective scale of college-attendance value for the Taiwanese students who usually attend college after graduating from high school. The CAVS is useful in manifesting the students’ major reasons for pursuing college education.

This study takes advantage of abundant data from the Economics Department at National Tsing Hua University to empirically evaluate whether there exist academic performance differentials between undergraduate students from two entrance channels (exam-based and application-based methods) across courses and grades. We first evaluate the academic performance between the students based on two entrance channels, and then incorporate the General Scholastic Ability Test (GSAT) score (including five subjects of Chinese Literature, Mathematics, English, Science, and Society) into the independent variables to control for the students' ability. Our empirical results exhibit the students recruited through the application-based method outperform those admitted from the exam-based method in required courses after controlling for the students' individual characteristics. Nevertheless, we found that the advantage disappears for the elective courses. Furthermore, the academic gaps between the two groups of students tend to decline or disappear when students are seniors. The findings indicate that entrance exam scores (e.g., the Scholastic Assessment Test (SAT) scores in the United States) are good indicators for predict college academic performance, making the potential function of entrance exam in Taiwan relatively comparable to that in the United States. The findings also detail that individual GSAT scores on English, Math, and Society are positively and significantly associated with his/her performance on the core courses in Economics, supporting a significant learning progression from the curricula of senior high school to the undergraduate college education.

This study aims to investigate the two-way interaction effects of empowerment and hardiness on the presenteeism of hotel employees.

Data were collected from 358 hotel employees in Sabah, East Malaysia, via a questionnaire survey and analyzed using multiplicative regression analysis.

The results confirm the presence of a two-way interaction effect between empowerment and hardiness on the presenteeism of hotel employees at a significance level of 0.01. Further analysis indicates that the higher the level of hardiness, the greater is its negative effect on the relationship between empowerment and the presenteeism of hotel employees.

The survey was cross-sectional and causal relationships among the variables cannot be inferred. The results were gathered from selected hotels and should not be generalized to all hotel employees in Sabah, East Malaysia.

The findings challenge the assumption of a positive association between empowerment and presenteeism and demonstrate that different levels of hardiness can influence this relationship. When empowering employees, management staff should also consider the provision of resilience-related training programs for less hardy employees. This would enable such employees to handle their presenteeism behavior arising from the increased level of empowerment.

This study provides the first empirical evidence of a two-way interaction effect of predictors on the presenteeism of hotel employees and could serve to influence mainstream journals in the presenteeism literature. Researchers could apply the analytical approach to examine future studies relating to higher-order effects of predictors on the presenteeism of hotel employees.

This study aims to understand how information-sharing in live-streaming is formed through a motivational perspective. The authors provide a framework to explain how live-streaming services and attachment affect viewers' information-sharing decision.

This study uses a survey-based method to collect data and partial least squares to analyze them.

The proposed hypotheses are largely supported. The results show that information-sharing intention is influenced by both attachment to a creator and attachment to a group. These attachments are positively affected by live-streaming services. The findings contribute to live-streaming literature by conceptualizing motivation and motivational feedback as service and attachment respectively.

The findings suggest that live-streaming managers emphasize social-technical features and relationship development with others (creators, group members) to motivate viewers' participation in live-streaming.

This study addresses the gap of lacking a systematic consideration of motivation in the live-streaming context. As such, the authors conducted empirical research that describes the information-sharing through the motivation from service and feedback from attachment.

The DC‐DC converters which convert one level of electrical voltage to the desired level are widely used in many electrical peripherals. During the past two decade, many different control laws have been developed. The proportional‐integral (PI) control and sliding‐mode control have been carried out for the DC‐DC converters since they are simple to implement and easy to design. However, its performance using PI control and sliding‐mode control is obviously quite limited. The purpose of this paper is to a self‐tuning nonlinear function control (STNFC) propose for the DC‐DC converters. The adaptation laws of the proposed STNFC system are derived in the sense of Lyapunov function, thus not only the controller parameters can be online tuned itself, but also the system's stability can be guaranteed.

In general, the accurate mathematical models of the DC‐DC converters are difficult to derive. This paper proposes a model‐free STNFC design method. Since the proposed STNFC uses a simple fuzzy system with three fuzzy rules base to implement the control law, the computational loading of the fuzzy inference mechanism is slight. So the proposed STNFC system is suitable for the real‐time practical applications. The controller parameters of the proposed STNFC system can online tune in the Lyapunov sense, thus the stability of closed‐loop system can be guaranteed.

The proposed STNFC system is applied to a DC‐DC converter based on a field‐programmable gate array chip. The experimental results are provided to demonstrate the proposed STNFC system can cope with the input voltage and load resistance variations to ensure the stability while providing fast transient response.

The proposed STNFC approach is interesting for the design of an intelligent control scheme. The main contributions of this paper are: the successful development of STNFC system without heavy computational loading. The parameter‐learning algorithm is design based on the Lyapunov stability theorem to guarantee the system stability; the successful applications of the STNFC system to control the forward DC‐DC converter. And, the proposed STNFC methodology can be easily extended to other DC‐DC converters.