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The sustainable development goals are the plans to accomplish a recovering and more sustainable future for all. However, with the COVID-19 pandemic, the challenges are more for achieving these goals by entrepreneurship. With the pandemic challenges, new technological advancements have become the foundation of an emerging form of entrepreneurship known as cyber entrepreneurship. Although a small segment of burgeoning literature on this topic has been recently tended to study cyber entrepreneurship, it offers only a partial understanding of those concepts, especially for community engagement in the food industry during the pandemic. This paper aims to explore cyber entrepreneurship in the food industry and its opportunities for entrepreneurs in epidemics such as COVID-19.

This study using a case study approach identifies and explores the fundamental aspects of cyber entrepreneurship. This study employs empirical research with a holistic overview of the existing literature to define the different forms of entrepreneurship in the current digital age, focusing on COVID-19 implications for cyber entrepreneurship.

The result of this paper provides a better understanding of a new form of entrepreneurship in cyberspace as innovative practice for firms. This study reveals that cyber entrepreneurship can develop community engagement during pandemic circumstances, such as COVID-19 in the food industry.

This research demonstrates entrepreneurial processes around sustainable business behaviours by focusing on community engagement. It opens a window into the exploration of cyber entrepreneurship in the food industry.

Given the increased significance and rapid growth of an ageing population, this review paper aims to define the mature consumer segment chronologically to resolve definitional inconsistencies found in prior marketing communications literature, identify the current state of the marketing communications field in terms of mature consumer research and highlight future research directions on mature consumers for marketing communications academics and practitioners.

A synthesis of existing marketing communication research on mature consumers (those aged 50+), published in top-tier journals since 1972, is provided. In total, 106 papers were identified in 21 marketing journals.

Three existing research themes were identified: market segmentation of mature consumers (we ground this theme in three inter-related facets: chronological age, health [physical and neurological] and self-perception of age [also referred to as cognitive age]); attitudes and behaviours of mature consumers; and marketing to mature consumers. This paper also proposes several future research themes: further definition of mature consumers and widening the scope of examination; segmenting mature consumers to account for heterogeneity; information processing of mature consumers cannot use a one-size-fits-all approach; the influence of marketing mix elements on mature consumers; and alternative methodologies to better understand mature consumers.

Recognising the heterogeneity within the chronologically based mature consumer segment, this paper proposes an extended mature consumer definition which includes biological, psychological and social dimensions, as well as life events and life circumstances, rather than biological age alone.

In practical terms, understanding information processing of mature consumers cannot use a one-size-fits-all approach and marketing mix elements may affect behaviour differently within this segment. This will require alternative methodologies to understand these processes fully.

This synthesis of mature consumers research within the marketing communications field provides key research questions for future research to better understand this market segment and its implications for marketing communications, theory development and practice.

Peace engineering and compassionate operations can unlock the potential of emerging technologies for social good. This work aims to investigate the integration of peace engineering and compassionate operations by proposing an integrative framework and identifying the main drivers regarding social good, considering the Sustainable Development Goals (SDGs) landscape.

The authors used a two-stage methodology by employing a narrative literature review in the first stage to identify the relationships and drivers and propose an original framework. In the second stage, the authors utilized an expert panel to validate the framework’s drivers.

The authors identified five main categories related to peace engineering and compassionate operations, which were then used to support the categorization of the drivers. In the second stage, the authors validated the drivers with a panel of academicians and experienced industry practitioners.

The proposed framework can provide insightful directions for practitioners and governments to develop strategies and projects in different contexts, including humanitarian logistics, climate change crises, supply chain disruptions, etc.

This work makes unique contributions by reinvigorating an amalgamation of the peace engineering and compassionate operations arenas and their integration with the SDGs to enable enhanced social good, supported by cutting-edge technologies. Thus, this framework’s contributions encompass essential theoretical, managerial, and social implications.