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Article
Publication date: 11 June 2024

Hsing-Hua Stella Chang, Cher-Min Fong and Min-Hua Chang

Empirical evidence of the value creation process through which internationalizing small and medium-sized enterprises (SMEs) develop international branding capability (IBC) to…

498

Abstract

Purpose

Empirical evidence of the value creation process through which internationalizing small and medium-sized enterprises (SMEs) develop international branding capability (IBC) to build a value-creating brand in international markets is incomplete. This research aims to investigate a theoretical framework for the determinants and outcomes of IBC in internationalizing SMEs.

Design/methodology/approach

Using surveys of 519 internationalizing SMEs, this research empirically verified the antecedents to and effects of IBC on SMEs’ value creation, which thus translates into superior performance. Furthermore, this research explores contextual factors influencing the value creation process in SME internationalization.

Findings

Findings show that SMEs with strong international marketing resource orchestration (IMRO) and relational capability are more competent in developing IBC, which assists resource-constrained SMEs to create value, as manifested through international brand equity (IBE) and improved international performance. Moreover, environmental uncertainty enhances the interplay between IMRO, relational capability, and IBC, while new entrant pressure strengthens the relationship between IBC and IBE, and price competition pressure magnifies the impact of IBE on international performance.

Originality/value

Our study pioneers conceptualization of the value creation process through which SMEs develop IBC to build value-creating brands in international markets, overcoming the liabilities of smallness and outsidership.

Details

International Marketing Review, vol. 41 no. 3/4
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 14 June 2011

Ying‐Ying Chang, Pi‐Fang Hsu, Min‐Hua Li and Ching‐Ching Chang

The purpose of this study is to investigate the cognition of knowledge management (KM) among hospital employees and the relationship between KM and the KM enabler activities…

2075

Abstract

Purpose

The purpose of this study is to investigate the cognition of knowledge management (KM) among hospital employees and the relationship between KM and the KM enabler activities (financial, customer, internal business processes, learning and growth) in a regional hospital in Taiwan.

Design/methodology/approach

Both qualitative and quantitative research were used in this study. The instrument was conducted using in‐depth interviews of three policy‐makers as participants. The quantitative data were collected from a regional hospital in the Northern part of Taiwan with a 77 percent effective response rate (n=154).

Findings

The findings in this paper indicate that the cognition and demand for KM in subordinates is close to the expectations of policy‐makers. The policy‐makers expect subordinates working in the hospital to be brave in taking on new responsibilities and complying with hospital operation norms. KM is emphasized as a powerful and positive asset. Moreover, understanding KM predicts good performance in an organization.

Research limitations/implications

The findings in this paper can be generalized to other regional hospitals. The findings may be applied to a wider population.

Practical implications

This study can provide insights into the perceptions and cognitions of workers in a hospital about KM and the activities of KM enablers. The responses and perceptions observed in the interviews in this study, as well as the quantitative research results could be useful to other hospitals and individuals who engage KM as a new management trend.

Originality/value

This study suggested KM guidelines for policy‐makers who are experienced managers.

Details

International Journal of Health Care Quality Assurance, vol. 24 no. 5
Type: Research Article
ISSN: 0952-6862

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Article
Publication date: 9 April 2018

Yu-Ching Kuo and Sheng-Ju Chan

The science policy has been at the core business of contemporary nations, and determining how to establish a constructive contract between the wider society and the…

155

Abstract

Purpose

The science policy has been at the core business of contemporary nations, and determining how to establish a constructive contract between the wider society and the science/academia community has become a continuous challenge and major task. The purpose of this paper is to draw on Bush’s (1945) classical works and other scholarly stances in an attempt to reveal how research funding discourses and practices in Taiwanese universities have taken shape and been implemented.

Design/methodology/approach

Against this broader context, the authors examine the main elements of official documents and significant statistical evidence from recent years.

Findings

In summary, basic research investment has comparatively underperformed while the business sector has contributed relatively higher expenditures to the university sector at the international level. A strong state-led approach has been identified as the key characteristics of research funding policy for industrial development/economic growth or social problem solving. Although not making an effort to “save the nation,” the state has been dominant in steering the direction of priority areas and issues for university research in order to achieve better international competitiveness and, in turn, nation building.

Research limitations/implications

The authors examine the impact of the interplay between science’s social contract with society and rhetorical devices on the institutionalization of the university research funding policy framework in Taiwan. The exploration of this interplay leads the authors to elaborate tensions between the government, industry, universities, and research communities in Taiwan. As in other contexts, the race between social accountability and academic autonomy has evolved to be a significant element of these tensions in Taiwan. For better reflecting the public needs or social demands, a greater autonomy for the science community is desirable and favorable for long-term development.

Originality/value

The science policy is a rarely addressed but critical issue for the past two decades. Along with the increasing demand on value for money publicly funded research, societal accountability, and the international competition caused by league tables and cutting-edge technology innovation, this paper draws on classical and current mainstream discourses of science’s contract with society by investigating into Taiwanese research funding in the higher education sector. All findings are highly original for theoretical and practical implications.

Details

Asian Education and Development Studies, vol. 7 no. 2
Type: Research Article
ISSN: 2046-3162

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