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Article
Publication date: 15 June 2020

Min Hou, Chunmei Gu, Jiakai Wang and Ping Hou

A large number of competitors springing up at the same time is a unique phenomenon to emerging markets. How to promote product sales and improve platform performance through…

230

Abstract

Purpose

A large number of competitors springing up at the same time is a unique phenomenon to emerging markets. How to promote product sales and improve platform performance through appropriate advertising communication strategies is not only an actual problem for the P2P platforms that are committed to long-term and stable operations but also an academic problem in marketing.

Design/methodology/approach

This study collected a total of 1960 pieces of panel data of the P2P platforms and constructed a panel data analysis model after filtering.

Findings

The empirical analysis reveals the following: the prevention-focus advertising has a greater impact on platform trading volume, compared with the promotion-focus advertising, and the impact is positively significant; the platform which has a third-party cooperation should use promotion-focus advertising, while prevention-focus advertising is a better choice for the platform without a third-party cooperation. Furthermore, the effects of prevention-focus advertising and promotion-focus advertising on the platforms using individual projects and platforms using organization projects differ.

Originality/value

The results of this study have some reference to the selection of advertising communication strategies for the high-risk financial products.

Details

Journal of Contemporary Marketing Science, vol. 3 no. 1
Type: Research Article
ISSN: 2516-7480

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Article
Publication date: 1 September 2006

Jeffrey Hou and Min-Jay Kang

With the ability of linking distant partners and diverse bodies of students and faculty, virtual design studios provide unique opportunities for examining cultural, contextual…

45

Abstract

With the ability of linking distant partners and diverse bodies of students and faculty, virtual design studios provide unique opportunities for examining cultural, contextual, and methodological differences in design and design collaboration. However, most evaluations of virtual design studio in the recent literature have focused primarily on technical and operational issues. In contrast, the social and cultural dimensions of virtual design studio and their pedagogical implications have not been adequately examined. To address this gap, this article examines the experience and outcomes of a recent virtual design studio involving international collaboration between faculty and student partners. Specifically, it looks at how presence of differences and process of dialogic learning create pedagogical opportunities in a collaborative 'virtual' environment. Based on the case study, this article argues that through dialogues, collaboration, and negotiation of cultural, contextual and methodological differences, collaborative virtual design studio offers an alternative to traditional design studio based on the primacy of individual practice and the master-apprentice model of learning. By creatively utilizing the collaborative environment involving diverse partners, virtual design studio can foster a critical understanding of cross-cultural design process and the significance of dialogues and negotiation in design.

Details

Open House International, vol. 31 no. 3
Type: Research Article
ISSN: 0168-2601

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Article
Publication date: 1 September 2006

Ashraf Salama

The process of educating future architects and designers around the world varies dramatically. However, there is one striking similarity - the dominance of the design studio as…

177

Abstract

The process of educating future architects and designers around the world varies dramatically. However, there is one striking similarity - the dominance of the design studio as the main forum for knowledge acquisition and assimilation, and for creative exploration and interaction. Such a setting encompasses intensive cognitive and physical activities, which ultimately result in conceptualizing meaningful environments proposed to accommodate related human activities. The design studio is the primary space where students explore their creative skills that are so prized by the profession; it is the kiln where future architects are molded. It has occupied a central position since architectural education was formalized two centuries ago in France and later in Germany, the rest of Europe, North America, and the rest of the world.

Details

Open House International, vol. 31 no. 3
Type: Research Article
ISSN: 0168-2601

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Article
Publication date: 20 December 2023

Jibing Chen, Shisen Huang, Nan Chen, Chengze Yu, Shanji Yu, Bowen Liu, Maohui Hu and Ruidi Li

This paper aims to identify the optimal forming angle for the selective laser melting (SLM) process and evaluate the mechanical properties of the SLM-formed GH3536 alloy in the…

161

Abstract

Purpose

This paper aims to identify the optimal forming angle for the selective laser melting (SLM) process and evaluate the mechanical properties of the SLM-formed GH3536 alloy in the aero-engine field.

Design/methodology/approach

Forming the samples with optimized parameters and analyzing the microstructure and properties of the block samples in different forming angles with scanning electron microscope, XRD, etc. so as to analyze and reveal the laws and mechanism of the block samples in different forming angles by SLM.

Findings

There are few cracks on the construction surface of SLM formed samples, and the microstructure shows columnar subgrains and cellular subgrains. The segregation of metal elements was not observed in the microstructure. The pattern shows strong texture strength on the (111) crystal plane. In the sample, the tensile strength of 60° sample is the highest, the plasticity of 90° forming sample is the best, the comprehensive property of 45° sample is the best and the fracture mode is plastic fracture. The comprehensive performance of the part is the best under the forming angle of 45°. To ensure the part size, performance and support structure processing, additional dimensions are added to the part structure.

Originality/value

In this paper, how to make samples with different forming angles is described. Combined with the standard of forged GH3536 alloy, the microstructure and properties of the samples are analyzed, and the optimal forming angle is obtained.

Details

Rapid Prototyping Journal, vol. 30 no. 2
Type: Research Article
ISSN: 1355-2546

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Article
Publication date: 23 September 2024

Steven J. Bickley, Ho Fai Chan, Bang Dao, Benno Torgler, Son Tran and Alexandra Zimbatu

This study aims to explore Augmented Language Models (ALMs) for synthetic data generation in services marketing and research. It evaluates ALMs' potential in mirroring human…

184

Abstract

Purpose

This study aims to explore Augmented Language Models (ALMs) for synthetic data generation in services marketing and research. It evaluates ALMs' potential in mirroring human responses and behaviors in service scenarios through comparative analysis with five empirical studies.

Design/methodology/approach

The study uses ALM-based agents to conduct a comparative analysis, leveraging SurveyLM (Bickley et al., 2023) to generate synthetic responses to the scenario-based experiment in Söderlund and Oikarinen (2018) and four more recent studies from the Journal of Services Marketing. The main focus was to assess the alignment of ALM responses with original study manipulations and hypotheses.

Findings

Overall, our comparative analysis reveals both strengths and limitations of using synthetic agents to mimic human-based participants in services research. Specifically, the model struggled with scenarios requiring high levels of visual context, such as those involving images or physical settings, as in the Dootson et al. (2023) and Srivastava et al. (2022) studies. Conversely, studies like Tariq et al. (2023) showed better alignment, highlighting the model's effectiveness in more textually driven scenarios.

Originality/value

To the best of the authors’ knowledge, this research is among the first to systematically use ALMs in services marketing, providing new methods and insights for using synthetic data in service research. It underscores the challenges and potential of interpreting ALM versus human responses, marking a significant step in exploring AI capabilities in empirical research.

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Article
Publication date: 23 October 2023

Sameen Zafar

There is a considerable gap in the literature examining the effect of parental international migration on children’s health in Pakistan. The author aims to examine the impact of…

86

Abstract

Purpose

There is a considerable gap in the literature examining the effect of parental international migration on children’s health in Pakistan. The author aims to examine the impact of parental international labour migration on the health (anthropometric measures) of children left-behind in Pakistan.

Design/methodology/approach

The author investigates the impact of parental international labour migration on the health (anthropometric measures) of children left-behind in Pakistan using econometric estimation techniques and the latest wave of the Pakistan Demographic and Health Survey 2017–2018. The main child health measures the author uses include weight-for-age (WAZ) and height-for-age (HAZ) Z-scores for children under five years of age. Since unobservable factors may be vital determinants of the child nutrition outcomes, the author uses two unique instrumental variables to address the potential endogeneity problem.

Findings

The author finds that international migration improves the left-behind children’s weight-for-age and height-for-age nutritional outcomes, generating essential policy insights.

Originality/value

To the best of the auhtor’s knowledge, no previous study has been conducted on parental migration and left-behind children in Pakistan using the latest Demographic and Health Survey.

Details

International Journal of Migration, Health and Social Care, vol. 19 no. 3/4
Type: Research Article
ISSN: 1747-9894

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Article
Publication date: 4 April 2016

Qian Yu and Fujun Hou

The purpose of this paper is to study a modified multiplicative analytic hierarchy process (MMAHP) method, which is combined with multi-criteria decision making (MCDM) and applied…

1961

Abstract

Purpose

The purpose of this paper is to study a modified multiplicative analytic hierarchy process (MMAHP) method, which is combined with multi-criteria decision making (MCDM) and applied MMAHP model for solving green supplier selection problem.

Design/methodology/approach

Supplier selection is typically a MCDM problem including both qualitative and quantitative factors that has to be taken into consideration. To select the best green suppliers with the highest potential for meeting a firm’s needs consistently, the MMAHP is utilized in this study. Then a green supplier selection problem of a well-known automobile manufacturing company in Qingdao is investigated. The authors also make a comparison of the results with that of the traditional AHP, during which the authors observe that the MMAHP is an effective approach for the considered problem and potential rank reversals can be avoided, that is, when a new supplier is added, the ranking of suppliers does not change and maintains its original relative ratio.

Findings

A numerical example of green supplier selection is utilized to verify the proposed approach. The results show that the MMAHP is an effective approach for the considered problem and potential rank reversals can be avoided.

Practical implications

The proposed approach can be used to solving green supplier selection problems and can avoid the rank reversal.

Originality/value

The paper introduces the MMAHP method to help researchers to choose more effective approach for green supplier selection.

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Article
Publication date: 31 July 2024

Mohammad Irfan, Aiqin Gao and Aiqin Hou

Reactive dyes are believed to have great potential for nylon dyeing, but these anionic dyes tend to rush toward the nylon at the beginning of the process, resulting in uneven…

31

Abstract

Purpose

Reactive dyes are believed to have great potential for nylon dyeing, but these anionic dyes tend to rush toward the nylon at the beginning of the process, resulting in uneven dyeing. Achieving uniformity gets even harder when the dyeing is performed under exposure to eco-friendly technique microwave irradiations. This study aims to achieve rapid and homogenous results by intermittent shaking and non-continuous exposure to microwave.

Design/methodology/approach

A set of reactive red dyes, based on the same chromophore and different substituents in the auxochrome part, was applied to the nylon fabric without any leveling agent. A series of experiments were designed to investigate the effect of different dye structures, exhaustion pH, liquor ratio, exhaustion time and fixation time to obtain an optimum recipe under the microwave dyeing technique.

Findings

Dyeing performance was characterized based on the color strength, exhaustion and fixation percentages and color fastness values. The characterization showed that better results can be achieved at a liquor ratio of 1:15 at exhaustion pH 2.7 which is also the isoelectric point of nylon, with 5.5 to 7 min of exhaustion and 6 to 8 min of fixation time for different dyes. Microwave dyed samples secured higher color strength values and provided better exhaustion and fixation than the conventional dye samples. Furthermore, the X-ray diffraction results verified that there was no considerable difference in the morphological structure of nylon with microwave exposure.

Originality/value

An applied technique is disclosed in this work to achieve uniform dyeing on nylon 66 with reactive dyes without any leveling agent under exposure to eco-friendly rapid heating microwave irradiations.

Details

Pigment & Resin Technology, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0369-9420

Keywords

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Article
Publication date: 8 November 2022

Ernesto Tavoletti and Vas Taras

This study aims to offer a bibliometric analysis of the already substantial and growing literature on global virtual teams (GVTs).

653

Abstract

Purpose

This study aims to offer a bibliometric analysis of the already substantial and growing literature on global virtual teams (GVTs).

Design/methodology/approach

Using a systematic literature review approach, it identifies all articles in the Web of Science from 1999 to 2021 that include the term GVTs (in the title, the abstract or keywords) and finds 175 articles. The VOSviewer software was applied to analyze the bibliometric data.

Findings

The analysis revealed three dialogizing research clusters in the GVTs literature: a pioneering management information systems and organizational cluster, a general management cluster and a growing international management and behavioural studies cluster. Furthermore, it highlights the most cited articles, authors, journals and nations, and the network of strong and weak links regarding co-authorships and co-citations. Additionally, this study shows a change in research patterns regarding topics, journals and disciplinary approaches from 1999 to 2021. Finally, the analysis illustrates the position and centrality in the network of the most relevant actors.

Practical implications

The findings can guide management practitioners, educators and researchers to the most meaningful clusters of publications on GVTs, and help navigate and make sense of the vast body of the available literature. The importance of GVTs has been growing in the past two decades, and Covid-19 has accelerated the trend.

Originality/value

This study provides an updated and comprehensive systematic literature review on GVTs. To the best of the authors’ knowledge, it is also the first systematic literature review and bibliometry on GVTs. It concludes by suggesting future research paths.

Details

Management Research Review, vol. 46 no. 8
Type: Research Article
ISSN: 2040-8269

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Article
Publication date: 10 July 2020

Min Liu, Muzhou Hou, Juan Wang and Yangjin Cheng

This paper aims to develop a novel algorithm and apply it to solve two-dimensional linear partial differential equations (PDEs). The proposed method is based on Chebyshev neural…

313

Abstract

Purpose

This paper aims to develop a novel algorithm and apply it to solve two-dimensional linear partial differential equations (PDEs). The proposed method is based on Chebyshev neural network and extreme learning machine (ELM) called Chebyshev extreme learning machine (Ch-ELM) method.

Design/methodology/approach

The network used in the proposed method is a single hidden layer feedforward neural network. The Kronecker product of two Chebyshev polynomials is used as basis function. The weights from the input layer to the hidden layer are fixed value 1. The weights from the hidden layer to the output layer can be obtained by using ELM algorithm to solve the linear equations established by PDEs and its definite conditions.

Findings

To verify the effectiveness of the proposed method, two-dimensional linear PDEs are selected and its numerical solutions are obtained by using the proposed method. The effectiveness of the proposed method is illustrated by comparing with the analytical solutions, and its superiority is illustrated by comparing with other existing algorithms.

Originality/value

Ch-ELM algorithm for solving two-dimensional linear PDEs is proposed. The algorithm has fast execution speed and high numerical accuracy.

Details

Engineering Computations, vol. 38 no. 2
Type: Research Article
ISSN: 0264-4401

Keywords

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