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1 – 10 of 49Shuhao Li, Yuhang Zhang and Mimi Chen
This study aims to investigate the different effects of physical and social servicescapes on brand love for internet-famous restaurants, focusing on their pathways and strengths…
Abstract
Purpose
This study aims to investigate the different effects of physical and social servicescapes on brand love for internet-famous restaurants, focusing on their pathways and strengths of influence.
Design/methodology/approach
Structural equation modeling was applied to analyze data from 387 online questionnaires in China.
Findings
Results indicate that social servicescape directly influences brand love for internet-famous restaurants, while physical servicescape does not. The effect of physical servicescape on brand love for internet-famous restaurants is mediated by perceived coolness and perceived enjoyment, whereas social servicescape’s influence is mediated solely by perceived enjoyment. Overall, physical servicescape has a stronger impact on brand love for internet-famous restaurants compared to social servicescape.
Practical implications
The findings help internet-famous restaurants create effective physical and social servicescapes to enhance brand love, underscoring that physical servicescape is more crucial than social servicescape for cultivating this love.
Originality/value
This study contributes to the literature by analyzing the heterogeneous pathways and strengths of physical and social servicescapes influencing brand love for internet-famous restaurants, while highlighting the mediating role of perceived coolness and expanding the application scope of cognitive appraisal theory.
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Laurie Wu, Han Shen, Mimi Li and Qian (Claire) Deng
This study aims to address a novel information sharing phenomenon among many hospitality consumers, that is, sharing information during, rather than weeks after, a hospitality…
Abstract
Purpose
This study aims to address a novel information sharing phenomenon among many hospitality consumers, that is, sharing information during, rather than weeks after, a hospitality consumption experience. Specifically, this study tests if including a temporal contiguity cue in a review can significantly enhance the purchase intention of other consumers toward the reviewed business.
Design/methodology/approach
A 2 (personal sense of power) × 2 (temporal contiguity cue: manipulated to be absent vs present) quasi-experiment was conducted in this research. Floodlight analysis with the Johnson–Neyman technique was used to test the interaction effect. Hayes’ PROCESS procedure was used to test the mediation effects.
Findings
The study found that, for powerless consumers, temporal contiguity cue can effectively enhance the perceived trustworthiness of the review and purchase intention toward the reviewed business. Conversely, for powerful consumers, temporal contiguity cue can significantly reduce the perceived trustworthiness of the review and purchase intention toward the business. Mediation test further revealed evidence for the underlying psychological mechanism for these effects.
Originality/value
Revealing the mixed effects of a novel factor, temporal contiguity cue, on consumer responses toward online hospitality reviews, the current research contributes to the expanding stream of theoretical and managerial knowledge on online review management in social media platforms.
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Ioanna Keramidou, Angelos Mimis, Aikaterini Fotinopoulou and Chrisanthos D. Tassis
This paper aims to identify the relationship between efficiency and profitability by using data from Greek meat processing companies over the period 1994‐2007.
Abstract
Purpose
This paper aims to identify the relationship between efficiency and profitability by using data from Greek meat processing companies over the period 1994‐2007.
Design/methodology/approach
The relationship of efficiency and profitability is studied, by applying a new performance decomposition model. This method is capable of making valid and consistent inferences about the performance of a two‐stage production system, as well as the main sources of inefficiencies within a company.
Findings
A poor performance over the study period is observed in the sample companies. The low performance is mainly due to the low profitability. The results do not confirm the existence of a positive strong correlation between efficiency and profitability. The companies that have the capability of producing their products with the best practices are not always capable of generating the maximum profits.
Practical implications
The need for the improvement of performance has two aspects: first, it is a demand for the effective use of resources, and simultaneously, it is an urgent requirement for the generation of profits. According to the study findings, the long‐term survival of firms in our sample seems to require adopting mainly profitability‐enhancing strategies.
Originality/value
This paper provides one of the first evaluations of performance focusing on efficiency and profitability, by applying an innovative performance decomposition approach that has not yet been applied in Greek industries.
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Digital live streaming applications, combined with the broadcasting of cross-modal, video-mediated communication in the social networking community, have grown in popularity in…
Abstract
Purpose
Digital live streaming applications, combined with the broadcasting of cross-modal, video-mediated communication in the social networking community, have grown in popularity in recent years. A theoretical gap exists regarding a comprehensive framework that explains hardcore viewer engagement through the social exchanges in digital live streaming communities. Traditional viewers engaged with a single-dimensional focal object, but nowadays, viewers interact with multidimensional and multiobjects through the social exchanges (e.g. virtual gifts, emotional supports) in live streaming digital communities. This study aims to address this void in the marketing literature of hardcore viewer engagement under dynamic social exchanges in digital live streaming communities.
Design/methodology/approach
This research used a qualitative approach. The data collections were from October 2018 to January 2020. Data were collected in semistructured interviews with 17 Media 21 hardcore viewers.
Findings
The outcomes of hardcore viewer engagement and social exchange include three main stages: introduction, immersion and enthusiasm. It indicates that loyalty and active hardcore viewer–streamer relationships were fostered through the process of hardcore viewer engagement and social exchange with multiple objects and dimensions.
Research limitations/implications
There are three main implications to the literature in this study. First, this empirical study extends the concept of consumer engagement to hardcore viewer engagement, and social exchange is found to trigger social behavior and relations in a digital live streaming community. Second, it contributes to the social media community literature. Hardcore viewer engagement provides a broad dimensional scope to examine digital live streaming community participation by integrating the cognitive, affective and behavioral aspects. Finally, it contributes to the literature of social exchange theory. It indicates that the extension of hardcore viewer–streamer social relationships is not restricted to traditional mass media but can be fostered in digital live streaming communities.
Practical implications
It contributes to the consumer engagement literature by exploring in depth viewer engagement dimensionality in a rich digital live streaming context. This study proposed a framework for understanding the stages and outcomes of viewer engagement and parasocial interactions according to three dimensions and multiple objects, which lacked empirical validation in previous studies.
Social implications
This study also contributes to the social media community literature. In capturing the functions of such groups, the variables of interest were “participation,” “involvement” and “membership.” These variables were determined through behavioral actions or intentions. In contrast, viewer engagement provided a broad dimensional scope to examine digital live streaming community participation by integrating the cognitive, affective and behavioral aspects.
Originality/value
The findings of this study indicate that the extension of parasocial relationships is not restricted to traditional mass media but can be fostered in digital live streaming communities that are designed to bring the viewer close to streamer(s), community members and system functions and activities. Although digital live streaming applications differ from traditional parasocial interaction environments because they offer direct, instantaneous, multiple communication among streamer(s), system functions and community members, the findings of the present study indicate that viewer–streamer–viewer parasocial relationships established both online and offline are often interwoven.
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Nancy J. Adler (USA), Sonja A. Sackmann (Switzerland), Sharon Arieli (Israel), Marufa (Mimi) Akter (Bangladesh), Christoph Barmeyer (Germany), Cordula Barzantny (France), Dan V. Caprar (Australia and New Zealand), Yih-teen Lee (Taiwan), Leigh Anne Liu (China), Giovanna Magnani (Italy), Justin Marcus (Turkey), Christof Miska (Austria), Fiona Moore (United Kingdom), Sun Hyun Park (South Korea), B. Sebastian Reiche (Spain), Anne-Marie Søderberg (Denmark and Sweden), Jeremy Solomons (Rwanda) and Zhi-Xue Zhang (China)
The COVID-19 pandemic and its related economic meltdown and social unrest severely challenged most countries, their societies, economies, organizations, and individual citizens…
Abstract
The COVID-19 pandemic and its related economic meltdown and social unrest severely challenged most countries, their societies, economies, organizations, and individual citizens. Focusing on both more and less successful country-specific initiatives to fight the pandemic and its multitude of related consequences, this chapter explores implications for leadership and effective action at the individual, organizational, and societal levels. As international management scholars and consultants, the authors document actions taken and their wide-ranging consequences in a diverse set of countries, including countries that have been more or less successful in fighting the pandemic, are geographically larger and smaller, are located in each region of the world, are economically advanced and economically developing, and that chose unique strategies versus strategies more similar to those of their neighbors. Cultural influences on leadership, strategy, and outcomes are described for 19 countries. Informed by a cross-cultural lens, the authors explore such urgent questions as: What is most important for leaders, scholars, and organizations to learn from critical, life-threatening, society-encompassing crises and grand challenges? How do leaders build and maintain trust? What types of communication are most effective at various stages of a crisis? How can we accelerate learning processes globally? How does cultural resilience emerge within rapidly changing environments of fear, shifting cultural norms, and profound challenges to core identity and meaning? This chapter invites readers and authors alike to learn from each other and to begin to discover novel and more successful approaches to tackling grand challenges. It is not definitive; we are all still learning.
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Han Shen, Chengyi Song, Mimi Li and Qian Jiang
SNS, namely social networking sites, has become one of the most effective and fast channels of information diffusion and dissemination. As an influential way of online marketing…
Abstract
SNS, namely social networking sites, has become one of the most effective and fast channels of information diffusion and dissemination. As an influential way of online marketing, SNS has been increasingly used by tourism organizations and enterprises to shape their destination image. On the basis of previews literature of destination image and SNS, this paper used the text analysis software ROST Content Mining (ROST CM) System to do a case study of the SNS destination marketing of Singapore on Chinese market. The authors analyze the text related to Singapore tourism on the major SNS in mainland China: Renren, Sina Weibo, and Douban, through word frequency analysis and the social semantic network, to summarize the destination image of Singapore on SNS. The paper also focuses on the difference of image building by official and individual SNS. Results found by this paper can be used by the relevant tourism organizations and enterprises to improve their destination marketing and image building on SNS channels.
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Bernard J. Jansen, Mimi Zhang and Amanda Spink
To investigate and identify the patterns of interaction between searchers and search engine during web searching.
Abstract
Purpose
To investigate and identify the patterns of interaction between searchers and search engine during web searching.
Design/methodology/approach
The authors examined 2,465,145 interactions from 534,507 users of Dogpile.com submitted on May 6, 2005, and compared query reformulation patterns. They investigated the type of query modifications and query modification transitions within sessions.
Findings
The paper identifies three strong query reformulation transition patterns: between specialization and generalization; between video and audio, and between content change and system assistance. In addition, the findings show that web and images content were the most popular media collections.
Originality/value
This research sheds light on the more complex aspects of web searching involving query modifications.
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Shangzhi (Charles) Qiu, Mimi Li, Anna S. Mattila and Wan Yang
This study aims to investigate the moderating effect of in-group social presence on the relationship between face concern and hotel customers’ behavioral responses to service…
Abstract
Purpose
This study aims to investigate the moderating effect of in-group social presence on the relationship between face concern and hotel customers’ behavioral responses to service failures.
Design/methodology/approach
Participants were randomly assigned to two conditions: in-group presence vs control group. They read a scenario describing a hotel check-in service failure and answered questions regarding their behavioral intention after the failure and level of face concern.
Findings
The results indicate that face concern is positively associated with the intention to voice a complaint, to spread negative word-of-mouth and to post negative online reviews. While the impact of face concern on complaint intention became insignificant in the presence of an in-group, its effect on posting negative online reviews was enhanced when surrounded by an in-group.
Research limitations/implications
It addresses the long-lasting debate about the association between face concern and various types of behavioral responses to service failure. Practically, extra attention should be paid to the process quality when serving face concerned customers, particularly when they are accompanied by important others.
Originality/value
This study enriches the literature on cultural effects by identifying the situational effect of face concern on customers’ service failure responses. A model that describes the situational effect of face concern on different types of behavioral intention has been built.
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Qi Yan, Hanqin Zhang and Mimi Li
Programming of festivals is more and more becoming a source from which the competitive advantages of the festivals may originate. This study aims to conceptualize the…
Abstract
Purpose
Programming of festivals is more and more becoming a source from which the competitive advantages of the festivals may originate. This study aims to conceptualize the dimensionality of programming quality of festivals and empirically test it and its relationships with the satisfaction and behavioral intention levels of festival visitors.
Design/methodology/approach
Structured interviews were conducted with 350 visitors to a cultural festival. Structural equation modeling (SEM) was utilized in the data analysis.
Findings
The programming quality of festivals was found to consist of six dimensions, namely diversity, stakeholder balance, incrementality, simultaneity, flexibility and linkage. Meanwhile, the positive effects of festival programming quality on the satisfaction and behavioral intention levels of festival visitors are confirmed.
Research limitations/implications
This study is limited for possible inexhaustiveness of the dimensions proposed and examined. Future research is needed to make the current measurement more rigorous, succinct and comprehensive.
Practical implications
This study can offer some valuable insights for festival planners and organizers to better design, operate and manage their festival to such an extent that the experiences of festival visitors are maximized, visitor satisfactions are enhanced, and re‐visits to future festivals facilitated.
Originality/value
This study makes its contribution to better understanding of festival programming quality, where artistic, emotional and technological aspects are integrated. This study aims to delineate the entirety of programming quality of festivals and its relationships to the satisfaction and behavioral intention levels of festival visitors.
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Wen-Shan Lin, Yi-Ju Wang and Hong-Ren Chen
Information technology is widely applied for completing group tasks and enhancing learning in computer-supported collaborative learning (CSCL) environment. Group members not only…
Abstract
Purpose
Information technology is widely applied for completing group tasks and enhancing learning in computer-supported collaborative learning (CSCL) environment. Group members not only complete tasks but also learn ideas from other members of the group. These ideas can be better than what individual could come up with. As these ideas are referred as an upward comparison in the perspective of social comparison theory. However, there are limited studies that provide evidence in investigating how social comparison orientation (SCO) perceived by individual learner impacts on learning and group performance. The paper aims to discuss these issues.
Design/methodology/approach
This study experimentally tackles this problem at both individual and group level. An experimental study was applied in this study. Structural equation modeling and hierarchical linear modeling approaches are used to validate the data.
Findings
Results of 168 subjects reveal that SCO does have associations with group performance and learning performance respectively. Discussions and implications for literature and practice are given at the end of the paper.
Originality/value
This study confirms that the social genesis occurs more effectively through social interactions in CSCL. It also extends our understandings about the impacts of SCO. Results reveal that the higher level of SCO adopted by group members, the higher level of social interactions at group level can be triggered. As a result, the group performance can be enhanced. On one hand, these findings bridge the research gap in terms of investigating the notion of SCT on CSCL. On the other hand, it provides a possible solution in alleviating the problem of social loafing as commonly observed in CSCL. Therefore, these findings fulfilled the two research objectives.
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