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Article
Publication date: 1 December 2000

Fang Wang, Milena Head and Norm Archer

Electronic commerce has existed in the business‐to‐business marketplace since the 1970s, in forms such as electronic data interchange (EDI) and electronic funds transfer (EFT)…

5139

Abstract

Electronic commerce has existed in the business‐to‐business marketplace since the 1970s, in forms such as electronic data interchange (EDI) and electronic funds transfer (EFT). With the emergence of the Internet, and the World Wide Web in particular, electronic commerce entered a new era which opened the door for an electronic business‐to‐consumer marketplace. Although the retail side of electronic commerce is still in its infancy, the Web medium offers great potential for building the customer‐base, promoting sales, and improving after‐sales service. Examines the concept of relationship marketing, which has caused a paradigm shift in business‐to‐business marketing during recent years. Extends the concepts of network marketing to the Web retail marketplace, and develops a market process model for Web retailing that outlines the stages of the relationship building process.

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Internet Research, vol. 10 no. 5
Type: Research Article
ISSN: 1066-2243

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Article
Publication date: 1 October 2001

Fang Wang and Milena M. Head

Successful Web‐based information systems (WIS) are critical for electronic retailers to attract and retain consumers and deliver business functions and strategy. However, the…

2694

Abstract

Successful Web‐based information systems (WIS) are critical for electronic retailers to attract and retain consumers and deliver business functions and strategy. However, the design and development of a WIS may include many business, technology and user challenges. Understanding and fulfilling the critical requirements of these challenges will determine the success of a WIS commercial application. In this paper, we present an abstract model for WIS design in e‐retailing. Unlike previous WIS research, this model offers an integrated and overall view, where four interconnected layers are investigated: business determinants; WIS; business interface; and users/customers. Through our discussion of this model, we provide researchers with a better understanding of WIS issues requiring further investigation, and provide practitioners with a foundation to understand WIS requirements and features for success.

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Internet Research, vol. 11 no. 4
Type: Research Article
ISSN: 1066-2243

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Article
Publication date: 1 October 2002

Tim McLaren, Milena Head and Yufei Yuan

Collaboration is a recent trend in supply chain management (SCM) that focuses on joint planning, coordination, and process integration between suppliers, customers, and other…

9092

Abstract

Collaboration is a recent trend in supply chain management (SCM) that focuses on joint planning, coordination, and process integration between suppliers, customers, and other partners in a supply chain. Its competitive benefits include cost reductions and increased return on assets, and increased reliability and responsiveness to market needs. Recent advances in inter‐enterprise software and communication technologies, along with a growing use of strategic partnering and outsourcing relationships, has resulted in a confusing assortment of alternative information systems approaches for supporting collaborative SCM. This paper analyzes the alternatives and presents a framework for understanding the expected costs and benefits of each type of system. These costs include not only the total cost of ownership of the system, but also the partnership opportunity cost – the cost of being tied to a partner due to system inflexibility. The benefits of collaborative SCM include process, inventory, and product cost reductions as well as increased cycle times, service levels, and market intelligence.

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Internet Research, vol. 12 no. 4
Type: Research Article
ISSN: 1066-2243

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Article
Publication date: 5 December 2022

Alex Ivanov, Milena Head and Cosima Biela

Virtual try-on apps (VTOs) allow consumers to examine fashion and furniture items in usage context without going to a physical store. But the adoption of such apps has varied…

1628

Abstract

Purpose

Virtual try-on apps (VTOs) allow consumers to examine fashion and furniture items in usage context without going to a physical store. But the adoption of such apps has varied across product categories, and research on user acceptance of AR marketing has been fragmented. The current study aims to develop and test a general model that explains the formation of decision comfort (DC) in the majority of AR try-on experiences for mobile shopping.

Design/methodology/approach

After reviewing 30 VTOs available on the iOS app store, the authors chose the Wanna Kicks sneaker shopping VTO as the most representative to test their hypotheses for AR try-on in general. Overall, 178 online consumers performed a sneaker shopping task on their mobile devices, and their responses were analyzed with the partial least squares method.

Findings

The study confirmed the key role of perceived augmentation in leading to DC via a utilitarian and a hedonic path. These effects were attenuated for younger users, and haptic imagery only had a utilitarian impact. Scholars should pay more attention to the variable of age, while managers should act quickly to enhance the basic AR affordances of mobile try-on apps.

Originality/value

This is the first study of a VTO in the footwear category and with a model that tests age as a moderating variable between antecedents and consumer responses.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 35 no. 8
Type: Research Article
ISSN: 1355-5855

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Book part
Publication date: 26 January 2022

Betina Szkudlarek

Milena Pighi joined the BMW Group in 1998 as a spokesperson for Corporate Communications in Italy. In 2004, she moved to Munich, Germany, to take charge of steering and managing…

Abstract

Milena Pighi joined the BMW Group in 1998 as a spokesperson for Corporate Communications in Italy. In 2004, she moved to Munich, Germany, to take charge of steering and managing Corporate Communications for BMW Group subsidiaries around the globe. In January 2013, she was appointed Head of Corporate Social Responsibility for the BMW Group. The BMW Group is involved in more than 200 educational, social, cultural, environmental, and sports projects in over 42 countries worldwide. Its social commitment relies on partnerships worldwide. These not only have to fit the carmaker's core competencies but also deliver measurable success. With 33 million euros invested annually in corporate social responsibility, the Munich company really wants to make an impact. In this interview, we explore the BMW Group's motivation to be a global leader in CSR and how its outlook on responsible global leadership translates into tangible actions.

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Article
Publication date: 1 December 2000

Milena M. Head and Christopher K. Bart

256

Abstract

Details

Internet Research, vol. 10 no. 5
Type: Research Article
ISSN: 1066-2243

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Article
Publication date: 1 October 2001

Milena M. Head

350

Abstract

Details

Internet Research, vol. 11 no. 4
Type: Research Article
ISSN: 1066-2243

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Article
Publication date: 1 December 2000

David G. Schwartz

197

Abstract

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Internet Research, vol. 10 no. 5
Type: Research Article
ISSN: 1066-2243

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Book part
Publication date: 26 January 2022

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Details

Advances in Global Leadership
Type: Book
ISBN: 978-1-80071-838-8

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Book part
Publication date: 26 January 2022

Joyce S. Osland

Betina Szkudlarek, a highly valued member of the editor team of Advances in Global Leadership (volumes 12–14) is resigning, to our regret, to dedicate more time to her work with…

Abstract

Betina Szkudlarek, a highly valued member of the editor team of Advances in Global Leadership (volumes 12–14) is resigning, to our regret, to dedicate more time to her work with refugees. Based on her keynote speech at the 2021 ION meeting, the interview demonstrates how scholars can make a tangible contribution to today's highly complex problems that go beyond our research findings. Betina explains the impact of COVID-19 on migrants and refugees and provides examples by various stakeholders. She also describes how her research expanded into partnerships with multiple governments, corporations, and service organizations. Betina is a wonderful example of a scholar-practitioner who is willing to research grand challenges and also make extensive practical contributions to resolving them.

Betina is an Associate Professor of Management at the University of Sydney Business School. She publishes on the topics of cross-cultural competence, intercultural communication, and international transitions. She is a Strategic, Sustainability and Growth Consultant with the United Nations Alliance of Civilizations, where she works with the recipients of the UNAOC's and BMW Group's Intercultural Innovation Awards.

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