Search results

1 – 10 of 193
Per page
102050
Citations:
Loading...
Available. Open Access. Open Access
Article
Publication date: 7 November 2018

Long Yin, Lin Wang, Lifang Huang, Jinxiu Wang, Hui Xu and Milan Deng

The purpose of this paper is to examine how advertising is used by real estate companies as an instrument for managing the adverse effects of a catastrophe.

2365

Abstract

Purpose

The purpose of this paper is to examine how advertising is used by real estate companies as an instrument for managing the adverse effects of a catastrophe.

Design/methodology/approach

Through a theoretical analysis, types of post-disaster advertising messages were identified. On the basis of the likely variations in post-disaster advertising, a content analysis was conducted of a sample of 4,150 property print advertisements to identify advertising messages related to the earthquake. Finally, the message changes in these earthquake-related advertisements were evaluated and compared with the dimension of time to explore the development of advertising strategies.

Findings

The authors found that 12 types of advertising messages were used by developers in response to the Wenchuan earthquake. The initial advertising strategy was mainly to manage public relations, then the strategy was to reduce or compensate for the increased earthquake risk perceptions of buyers.

Practical implications

The findings provide valuable references for helping enterprises adopt effective advertising messages and strategies to reduce the negative effects of disasters.

Originality/value

There are only a few studies on advertising campaigns, especially in the real estate industry, that have been conducted in the wake of catastrophes. This study sought to expand upon the scarce findings in this particular field.

Details

Disaster Prevention and Management: An International Journal, vol. 28 no. 2
Type: Research Article
ISSN: 0965-3562

Keywords

Access Restricted. View access options
Book part
Publication date: 28 May 2012

Lidia K.C. Manzo

Few of the spaces of Milan are so strongly loaded with cultural and political baggage as “Chinatown” – the ethnic neighborhood on Paolo Sarpi Street – where a handful of roads…

Abstract

Few of the spaces of Milan are so strongly loaded with cultural and political baggage as “Chinatown” – the ethnic neighborhood on Paolo Sarpi Street – where a handful of roads, the global flow of Chinese goods, and the daily routines of elderly people and families are merged. The complexity of the “Sarpi Question” is precisely determined by the discussion of social dimensions, space and ethnoracial, economic and political, all at once.

In order to come to a deeper understanding of the economic mechanism of development of a city, this chapter begins by examining the causes that led to the break of an apparent balance in the practices of local cohabitation of the Chinese District in Milan. This chapter will also examine the relationship of power and conflict between the local government and the social groups, from the point of view of an urban change process. This framework deals with reclaiming urban space and the requalification processes aimed at improving the physical context of the Sarpi area, and especially at starting up processes of financial revitalization.

“No buses, no taxis, no cars and no trading. Why don't you just build a wall around us?” reads a banner displayed by traders on Sarpi Street in the 2008 Christmas season, the first month of controlled traffic flow. Ethnographic research attempts to explain how this result was reached.

The voice of Italian residents is only one of those emerging from the results of this research, along with those of business owners, city users, and local politicians. It is an interplay between antagonism and juxtaposition in which I have tried to highlight the existing conflict with the aim of understanding and explaining the tension in this urban space. Most importantly, this case demonstrates that the problem of cohabitation in a socially mixed neighborhood is a problem of representation and perception, which is essentially political.

The opening conclusions deal with the paradox of the urban safety policies promoted by the Milan local government as a place of decompression in the face of strong social pressure on immigration, precariousness, and insecurity. Strategies aimed at places to act on people.

Details

Living on the Boundaries: Urban Marginality in National and International Contexts
Type: Book
ISBN: 978-1-78052-032-2

Access Restricted. View access options
Article
Publication date: 11 April 2016

Laura Gavinelli, Maria Cristina Morra and Angelo Di Gregorio

The purpose of this paper is to examine whether and how a mega event can be an opportunity for a territory to be developed as a marketing product. The topic is analysed in the…

973

Abstract

Purpose

The purpose of this paper is to examine whether and how a mega event can be an opportunity for a territory to be developed as a marketing product. The topic is analysed in the pre-event phase, from the point of view of marketing mix and governance.

Design/methodology/approach

A qualitative method was adopted with a case study on Monza and Brianza province (northern Italy) which is strongly involved in EXPO2015 initiatives. The triangulation among multiple sources such as documents, interviews and observation, allow for deeper data collection.

Findings

A mega event can enhance development and repositioning also of minor territories. There are, however, two main conditions for benefiting from such an opportunity: to plan the marketing mix, taking into account people and partnerships, and to ensure a vision on territory through coordination with a legacy perspective.

Research limitations/implications

This study is not representative or generalizable. However, it gives insights into the mechanism of coordination and collaboration between different stakeholders and on how to plan the Monza and Brianza marketing mixes.

Practical implications

The research has implications for governance mechanisms and for marketing politics both for public and private decision-makers, especially in the pre-mega event phase, but also with some inputs into legacy phase.

Originality/value

The research is original for three reasons: the context concerns Monza and Brianza province, and so can help understand how mega events can help a minor territory reposition itself; the research looks at the managerial implications of place marketing in this pre-event phase; and in Italy, provinces are being reorganized or abolished: this case study looks at a province and its future.

Details

Qualitative Market Research: An International Journal, vol. 19 no. 2
Type: Research Article
ISSN: 1352-2752

Keywords

Access Restricted. View access options
Article
Publication date: 14 August 2017

Andrea Ganzaroli and Ivan De Noni

This paper aims to investigate the rise of a Chinese fashion cluster in Lombardy.

334

Abstract

Purpose

This paper aims to investigate the rise of a Chinese fashion cluster in Lombardy.

Design/methodology/approach

Three approaches and descending levels of analysis are integrated: a quantitative analysis based on demographic data to highlight the evolution of the regional distribution of the Chinese community and Chinese entrepreneurship in Lombardy; a literature review to reconstruct the historical development of Chinatown in Milan; and few in-depth interviews and a survey to represent how the Chinese living in Chinatown perceive the changing role of the enclave.

Findings

The Chinese in Lombardy are rising as a regional ethnic fashion cluster. This cluster is rising out of three major drivers: ethnic social capital as a source of community-based entrepreneurship; the crisis of traditional industrial districts in the 1990s as a trigger opportunity; and the trans-regionalization of the fashion industry as a main driver of its current development. The rise of this cluster is bottom-up.

Research limitations/implications

The findings are based on a single case study. There are evidences showing that the Chinese are rising as regional and/or inter-regional clusters in other institutional settings. However, this study may benefit from comparisons with other institutional and national contexts.

Practical implications

Chinese entrepreneurship may foster regional growth as a complementary source of cultural variety, internationalization and multi-regional co-specialization.

Social implications

Entrepreneurship may foster social cohesion and collaboration.

Originality/value

This paper contributes to existing literature by proposing a would-be theory of the evolution of regional ethnic clusters.

Details

Journal of Enterprising Communities: People and Places in the Global Economy, vol. 11 no. 4
Type: Research Article
ISSN: 1750-6204

Keywords

Access Restricted. View access options
Article
Publication date: 9 May 2016

Andrea Ganzaroli, Ivan De Noni, Luigi Orsi and Fiorenza Belussi

The purpose of this paper is to investigate the combined effect of Mergers and Acquisitions (M & A) partners’ technological relatedness and the acquirer’s effective…

1151

Abstract

Purpose

The purpose of this paper is to investigate the combined effect of Mergers and Acquisitions (M & A) partners’ technological relatedness and the acquirer’s effective utilization of the target’s knowledge on explorative and exploitative invention performance post-M & A.

Design/methodology/approach

Based on the knowledge perspective of an M & A, this study measures how much of the target’s knowledge acquired in an M & A has been effectively transformed into new knowledge. A negative binomial regression on a cross-sectional data set of 152 bio-pharmaceutical firms (59 European firms and 93 North American firms) completing at least one M & A in the period between 2001 and 2005 is conducted. The effect of knowledge utilization is assessed by comparing performance six years before the M & A and six years after.

Findings

The effective assimilation and utilization of acquired knowledge positively affects both acquirers’ explorative and exploitative performance post-M & As. The combined effect with technological relatedness, measured as similarity and complementarity, further enhances the acquirer’s technological performance. However, while the utilization of similar knowledge significantly affects only exploitative invention performance, the utilization of complementary knowledge influences both, although explorative more than exploitative performance.

Originality/value

The acquirer’s ability to effectively use the target’s knowledge is crucial in order to support the transformation of the inventive potential, such as is embodied in the interaction between an internal and an external base of knowledge, into new explorative and exploitative performance.

Details

European Journal of Innovation Management, vol. 19 no. 2
Type: Research Article
ISSN: 1460-1060

Keywords

Available. Content available
Book part
Publication date: 4 March 2024

Free Access. Free Access

Abstract

Details

Managing Destinations
Type: Book
ISBN: 978-1-83797-176-3

Available. Open Access. Open Access
Article
Publication date: 6 October 2021

Silvia Rita Sedita, Fiorenza Belussi, Ivan De Noni and Roberta Apa

We address the following research questions: (1) Is the innovation trajectory of the acquirer affected by previous acquisitions? (2) In which direction knowledge recombination…

4483

Abstract

Purpose

We address the following research questions: (1) Is the innovation trajectory of the acquirer affected by previous acquisitions? (2) In which direction knowledge recombination from the acquisition is pushed further? (3) Is the technological acquisition more a means for knowledge exploration and radical innovation or, on the contrary, a way for consolidating previous technological specialization?

Design/methodology/approach

The nature of this study is exploratory; therefore, we opted for an inductive approach based on the L'Oréal case study analysis. Data were triangulated from different sources: (a) the L'Oréal website and press releases collected in the 2009–2015 period; (b) journal articles and books on the global cosmetics industry and the insightful work of Jones (2010); (c) the Questel Orbit database containing data on patents; and (d) the Zephyr – Bureau van Dijk database containing information on the acquisitions of firms.

Findings

Empirical evidence from a patent data analysis reveals a paradoxical path. On the one hand, acquisitions enable the company to explore new technological spaces; on the other hand, they allow it to reinforce a preexisting technological trajectory, even when the knowledge base of the target is distant from that of the acquirer. Thus, in our case study, the absorption and recombination of knowledge from a variety of domains support specialization more than diversification technology strategies.

Originality/value

We add to innovation management literature a new perspective, by offering a detailed analysis, through patent data, of the knowledge recombination process, led by technological acquisitions.

Details

European Journal of Innovation Management, vol. 25 no. 6
Type: Research Article
ISSN: 1460-1060

Keywords

Access Restricted. View access options
Article
Publication date: 1 February 2021

Chrysoula Pandelidi, Tobias Maconachie, Stuart Bateman, Ingomar Kelbassa, Sebastian Piegert, Martin Leary and Milan Brandt

Fused deposition modelling (FDM) is increasingly being explored as a commercial fabrication method due to its ability to produce net or near-net shape parts directly from a…

393

Abstract

Purpose

Fused deposition modelling (FDM) is increasingly being explored as a commercial fabrication method due to its ability to produce net or near-net shape parts directly from a computer-aided design model. Other benefits of technology compared to conventional manufacturing include lower cost for short runs, reduced product lead times and rapid product design. High-performance polymers such as polyetherimide, have the potential for FDM fabrication and their high-temperature capabilities provide the potential of expanding the applications of FDM parts in automotive and aerospace industries. However, their relatively high glass transition temperature (215 °C) causes challenges during manufacturing due to the requirement of high-temperature build chambers and controlled cooling rates. The purpose of this study is to investigate the mechanical properties of ULTEM 1010, an unfilled polyetherimide grade.

Design/methodology/approach

In this research, mechanical properties were evaluated through tensile and flexural tests. Analysis of variance was used to determine the significance of process parameters to the mechanical properties of the specimens, their main effects and interactions. The fractured surfaces were analysed by scanning electron microscopy and optical microscopy and porosity was assessed by X-ray microcomputed tomography.

Findings

A range of mean tensile and flexural strengths, 60–94 MPa and 62–151 MPa, respectively, were obtained highlighting the dependence of performance on process parameters and their interactions. The specimens were found to fracture in a brittle manner. The porosity of tensile samples was measured between 0.18% and 1.09% and that of flexural samples between 0.14% and 1.24% depending on the process parameters. The percentage porosity was found to not directly correlate with mechanical performance, rather the location of those pores in the sample.

Originality/value

This analysis quantifies the significance of the effect of each of the examined process parameters has on the mechanical performance of FDM-fabricated specimens. Further, it provides a better understanding of the effect process parameters and their interactions have on the mechanical properties and porosity of FDM-fabricated polyetherimide specimens. Additionally, the fracture surface of the tested specimens is qualitatively assessed.

Details

Rapid Prototyping Journal, vol. 27 no. 2
Type: Research Article
ISSN: 1355-2546

Keywords

Access Restricted. View access options
Book part
Publication date: 16 May 2024

Martina Barbaglia, Roberto Bianchini, Vincenzo Butticè and Stefano Elia

This study investigates how firms’ awareness of sustainability affects the revision of their internationalization strategy. Adopting a resource-based view (RBV) approach, the…

Abstract

This study investigates how firms’ awareness of sustainability affects the revision of their internationalization strategy. Adopting a resource-based view (RBV) approach, the authors argue that sustainable-oriented firms have a higher propensity to de-internationalize (i.e., to go back to their home country) when confronted with the need to relocate foreign manufacturing subsidiaries, as the shortening of value chains would allow the reduction of transportation emissions and enhanced corporate image as green-oriented entities. Furthermore, the authors explore the role exerted by a stringent regulatory setting in the home country on the likelihood of de-internationalization. The empirical test conducted on a sample of relocations performed across European nations in 2002–2014 reveals that multinational enterprises (MNEs) – regardless of their sustainability orientation – have a higher probability to de-internationalize when their home countries have strict institutional contexts in place.

Details

Walking the Talk? MNEs Transitioning Towards a Sustainable World
Type: Book
ISBN: 978-1-83549-117-1

Keywords

Access Restricted. View access options
Article
Publication date: 27 October 2020

Michele Bigoni, Warwick Funnell, Enrico Deidda Gagliardo and Mariarita Pierotti

The study focusses on the complex interaction between ideological beliefs, culture and accounting by identifying during Benito Mussolini's time in power the contributions of…

717

Abstract

Purpose

The study focusses on the complex interaction between ideological beliefs, culture and accounting by identifying during Benito Mussolini's time in power the contributions of accounting to the Italian Fascist repertoire of power in the cultural domain. It emphasises the importance of accounting in making the Alla Scala Opera House in Milan a vital institution in the creation of a Fascist national culture and identity which was meant to define the Fascist “Ethical State”.

Design/methodology/approach

The study adopts the Foucauldian concept of discourse in analysing the accounting practices of the Alla Scala Opera House.

Findings

Financial statements and related commentaries prepared by the Alla Scala Opera House were not primarily for ensuring good management and the minimisation of public funding in contrast to the practices and expectations of accounting in liberal States. Instead, the dominant Fascist discourse shaped the content and use of accounting and ensured that accounting practices could be a means to construct the Opera House as a “moral individual” that was to serve wider national interests consistent with the priorities of the Fascist Ethical State.

Research limitations/implications

The study identifies how accounting can be mobilised for ideological purposes in different ways which are not limited to supporting discourses inspired by logics of efficiency and profit. The paper also draws attention to the contributions of accounting discourses in shaping the identity of an organisation consistent with the priorities of those who hold the supreme authority in a society.

Social implications

The analysis of how the Fascist State sought to reinforce its power by making cultural institutions a critical part of this process provides the means to understand and unmask the taken-for-granted way in which discourses are created to promote power relations and related interests such as in the rise of far-right movements, most especially in weaker and more vulnerable countries at present.

Originality/value

Unlike most of the work on the relationship between culture and accounting which has emphasised liberal States, this study considers a non-liberal State and documents a use of accounting in the cultural domain which was not limited to promoting efficiency consistent with the priorities now recognised more recently of the New Public Management. It presents a micro-perspective on accounting as an ideological discourse by investigating the role of accounting in the exploitation of a cultural institution for political purposes.

Details

Accounting, Auditing & Accountability Journal, vol. 34 no. 1
Type: Research Article
ISSN: 0951-3574

Keywords

1 – 10 of 193
Per page
102050