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Article
Publication date: 1 January 2007

Joshua Shuart

The use of celebrities, and particularly athletes, to influence consumers and sell products is not a new practice, but one that is gaining considerable steam in the sports…

1912

Abstract

The use of celebrities, and particularly athletes, to influence consumers and sell products is not a new practice, but one that is gaining considerable steam in the sports marketplace. However, many academics and practitioners have long questioned the means by which celebrity endorsement is measured and evaluated. Through the use of validated surveys among US students and the inauguration of the Celebrity-Hero Matrix (CHM), some of their questions are answered. Being labelled a 'heroic' athlete does, it seems, have tremendous power for marketers, and provides endorsement clout for the athlete.

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International Journal of Sports Marketing and Sponsorship, vol. 8 no. 2
Type: Research Article
ISSN: 1464-6668

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Article
Publication date: 25 September 2009

Sion Williams, Mike Nolan and John Keady

Discharging frail older people from acute hospital settings has been an issue of concern for over 40 years and recent studies suggest that enduring problems remain. This paper…

350

Abstract

Discharging frail older people from acute hospital settings has been an issue of concern for over 40 years and recent studies suggest that enduring problems remain. This paper explores the experiences of discharge from three different units: an acute surgical ward, an acute medical ward and a specialist ward for older people. Based on extensive data from interviews with older people, their family carers and ward‐based staff, a grounded theory of the discharge experience is presented. This suggests that the quality of discharge hinges largely on whether the focus of efforts is on ‘pace’ (the desire to discharge older people as rapidly as possible) or ‘complexity’ (where due account is taken of the complex interaction of medical and wider social issues). When pace is the focus, ‘pushing’ and ‘fixing’ are the main processes driving discharge. However, when attention is given to complexity, far more subtle processes of ‘informing’ and ‘brokering’ are in evidence. These latter processes are conceived of as forms of ‘relational practice’ and it is argued that such practices lie at the heart of high quality care for older people.

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Quality in Ageing and Older Adults, vol. 10 no. 3
Type: Research Article
ISSN: 1471-7794

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Politics and Public Protection
Type: Book
ISBN: 978-1-83753-529-3

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Article
Publication date: 1 April 1984

In March 1974, in the midst of the three‐day working week crisis that was crippling industry, Jacquet Weston Plant Ltd. was formed at Crowthorn, Berks, to recondition…

20

Abstract

In March 1974, in the midst of the three‐day working week crisis that was crippling industry, Jacquet Weston Plant Ltd. was formed at Crowthorn, Berks, to recondition electroplating plant. The “premises” at Cambridge Road consisted of a corner of the factory belonging to Allplates Ltd., now a thriving trade plater. In a statement to the finishing trade press shortly after the formation, Mr. Ken Weston, Jacquet Weston Plant's managing director for the past ten years, said: “We have been formed to offer an engineering service to the metal finishing industry, which we will expand in order to make it as comprehensive as possible. As part of that service we find that in these days of escalating costs there is frequently a case where a reconditioned plant will fit in with the new. We aim to supply both, thus offering considerable savings to our customers.”

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Anti-Corrosion Methods and Materials, vol. 31 no. 4
Type: Research Article
ISSN: 0003-5599

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Book part
Publication date: 25 November 2024

Mike Nash and Andy Williams

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Politics and Public Protection
Type: Book
ISBN: 978-1-83753-529-3

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Article
Publication date: 24 June 2008

Gregory Lee and Howard Lee

In light of contemporary critiques of New Zealand comprehensive schooling published mainly in the popular press, it is timely to re‐examine the origins of and the rationale for…

2471

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In light of contemporary critiques of New Zealand comprehensive schooling published mainly in the popular press, it is timely to re‐examine the origins of and the rationale for the widespread adoption of this model of education. The comprehensive schooling philosophy, it was recently alleged, has produced a situation in which ‘as many as one in five pupils in the system is failing’ and where ‘there is a large group at the bottom who are not succeeding’. This group was estimated to include some 153,000 students out of the total current New Zealand student population of 765,000. In this context, however, Chris Saunders and Mike Williams, principals of Onehunga High School and Aorere College in Auckland respectively, have noted that having underachieving students in secondary schools in particular is not a recent phenomenon. A large ‘tail’ of poor performing high school students has long been a cause of concern, Williams suggests.

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History of Education Review, vol. 37 no. 1
Type: Research Article
ISSN: 0819-8691

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Book part
Publication date: 25 November 2024

Mike Nash and Andy Williams

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Politics and Public Protection
Type: Book
ISBN: 978-1-83753-529-3

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Book part
Publication date: 25 November 2024

Mike Nash and Andy Williams

Abstract

Details

Politics and Public Protection
Type: Book
ISBN: 978-1-83753-529-3

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Book part
Publication date: 25 November 2024

Mike Nash and Andy Williams

Abstract

Details

Politics and Public Protection
Type: Book
ISBN: 978-1-83753-529-3

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Book part
Publication date: 25 November 2024

Mike Nash and Andy Williams

Abstract

Details

Politics and Public Protection
Type: Book
ISBN: 978-1-83753-529-3

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