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Presents an outline of a highly‐tailored management development process for the entire marketing group of Lloyds Bank’s Insurance Services Division (LBIS) in which learning projects were a key feature. Discusses objectives of the projects for the directors, middle managers and junior managers involved, the areas and topics covered and the learning benefits achieved, both on a personal and an organizational level.

The purpose of this study is to examine the under‐researched subject of the role of mentoring relationships within and outside of organizational boundaries as individuals make the career transition from being a corporate employee to becoming an entrepreneur.

Using structured interviews, the authors collected data from 24 men and women in the financial services industry in the UK about their experiences in making the transition from a corporate organization to a new venture work context. All interviews were transcribed and systematic Nvivo coding was used.

Developmental relationships with structural, relational, and cognitive embeddedness were most likely to transfer from the individual's corporate workplace to their new venture. Support for both the recent literature on multiple mentors and for gender differences in the patterns of these mentoring relationships was also found.

This is the first published study to examine whether mentor relationships from previous corporate employment transfer to the protégé's new entrepreneurial venture and whether other types of relationships (e.g. coworkers, clients) are transformed into mentor‐protégé relationships after the career transition to entrepreneurship. It is also among the few studies to examine mentoring of entrepreneurs and gender differences in mentoring within the entrepreneurial work context.

Purpose: The insurance business is confronted with coordination difficulties that necessitate a high level of mobility, flexibility, and the capacity to analyse heterogeneous, location-dependent data from different sources and qualities. Recent innovations in emerging technologies have given the insurance industry new organisational options. When coupled with data analytics, crowdsourcing in the insurance industry facilitates solving complex issues with the wisdom of crowds. The notion of incorporating crowdsourcing and big data into the mainstream activities of insurance management is developed in this article, as are the ramifications and gains of collective intelligence achieved by Crowdsourcing and the added value of crowdsourcing insurance activities.

Design/methodology/approach: This chapter is a conceptual work that builds on relevant literature.

Findings: This chapter analyses what insurance industry managers should consider when coordinating crowdsourced activities and how they may benefit from collective intelligence combined with data analytics in terms of efficient and real-time response management for the insurance industry. Furthermore, it is demonstrated how they may use crowdsourcing to exploit information and benefit from invoking additional resources and eliminating the institutional voids present in the industry.

Practical implications: Exemplary applications that take advantage of crowdsourcing and data analytics would help the insurance sector respond flexibly, efficiently, and effectively in real time.

Originality/value: This chapter offers new collaborative ways to enhance the decision-making of insurance industry managers. The relevance of overcoming institutional voids is expanded, and repercussions from the given framework are suggested using data analytics.

Summarizes some of the findings of a two‐year research project concerned with how technology‐based companies can master market challenges and so improve their product strategy. Identifies best practices and some of the prerequisites of successful strategy development which have already been implemented with clients of the authors′ organization, Pittiglio, Rabin, Todd & McGrath.

Defines ideology and examines its role in organisations in the East and West. Looks at different factors involved, including family structure and emotion, and relates them to organisational culture. These were then tested in two medium‐sized pharmaceutical companies, one in Sydney, Australia, the other in Kuala Lumpar, Malaysia. In‐depth interviews were followed up by questionnaires, not only for staff but also for external parties such as suppliers. The resultant data were analysed by Kamen’s “quick clustering” procedure, to allow a representation of the way variables hang together. It concludes that social organisation affects organisational and employee performance, but suggests that the role of gender within these groups was less clear.

The purpose of this study is to examine the impact of self-brand congruity and ad duration on the effectiveness of in-stream online video advertisements.

Two online experiments were administered based on a 2 (self-brand congruity) * 2 (ad duration) between-subjects design. Three brand personality dimensions (excitement, sophistication and ruggedness) were included in the model as replicates, and effectiveness was measured using six dependent measures.

High self-brand congruity resulted in significantly greater attention, attitude toward the ad, attitude toward the brand and purchase intention when compared to low self-brand congruity. Higher recall of ad information was found for subjects who viewed ads low in congruity with their self-concepts. Attention, recall and recognition were significantly higher for participants who viewed 30-s ads. An interaction effect of self-brand congruity and ad duration was found on purchase intention.

This study considered the impact of self-brand congruity and ad duration on the effectiveness of ads for only well-known brands inserted into short-form content. Future research should consider using ads without celebrities present or ads for fictitious brands inserted into long-form video content.

When producing video advertisements, an adequate selection of brand cues should be included that are deemed self-congruent with target audiences. Ad managers aiming to drive favorable consumer attitudes and purchase intention should select 15-s over 30-s ads.

This study examines the impact of self-brand congruity and ad duration on each stage of the hierarchy of effects model, including attention as a precursor to recall and recognition. The interaction effect between self-brand congruity and ad duration is also assessed.

Measuring the overall success of product development efforts has been frustrating because there is no generally recognized metric to measure effectiveness. The R&D Effectiveness Index is introduced to address this need. It measures effectiveness by comparing the profit from new products to the investment in new product development. Provides the details for calculating the index along with alternative interpretations. Finds a strong relationship between the R&D Effectiveness Index and other performance factors and argues that the R&D Effectiveness Index can be used to compare performance, measure improvement, and evalute business units. Illustrates its application in a case study.

As high density interconnect (HDI) technologies become accepted in the printed circuit board (PCB) industry, build‐up multilayer (BUM) technologies utilizing laser ablated microvias have grown in popularity. This paper will look at the thermal reliability of the plated blind microvias and through vias using standard thermal shock procedures and interconnect stress testing (IST) methodology. Laser ablated microvias manufactured utilizing unreinforced materials and standard FR‐4 materials will be evaluated, along with colloidal graphite direct metallization and two electroless copper processes. The thermal reliability of these different materials and processes will be determined. This paper is intended to increase BUM usage by increasing the fabricator’s understanding of the processes needed to build metallized microvias and address questions on interconnect reliability by thermal testing.

A waste charging policy had been implemented in major Asian cities like Taipei and Seoul years ago. Hong Kong is not yet to charge household rubbish, which is one of the major municipal solid waste sources. Landfill places will be exhausted in a year or two in the city. The purpose of this study is to investigate the effectiveness of waste charging policies by exploring relationships among social norms, lifestyles, attitudes towards waste charging policy and pro-environmental behaviour.

Purposeful sampling was used in this study to recruit university students to take part in the survey. Purposeful sampling helps to make a “highly credible sample” (Gall et al., 2006, p.185). This study distributed questionnaires to respondents aged over 18 years. Among them, there were 404 valid questionnaires (35.6% male; 64.4% female) that were returned with a response rate of 53.9%.

It is found that attitude towards waste charging policies affects pro-environmental behaviour through lifestyles and social norms. Female respondents’ pro-environmental behaviours are affected by their lifestyles and social norms. But male respondents’ lifestyle is affected by their attitude towards policy. Attitude towards charging policy does not have an impact on young people's pro-environmental behaviours.

Social acceptance towards any environmental policy is a must for its final outcome. It is because attitude towards any environmental policy is a starting point to affect pro-environmental behaviours. Female respondents are more engaged in pro-environmental behaviour compared to male. Almost all big cities encourage the re-use, re-cycle and reduce of waste. Before designing and implementing relevant policy, stakeholder participation is important. The new environmental policy usually has stricter measures, such as heavier charge on municipal waste. Policymakers are advised to obtain solid arguments and data support to convince stakeholders.