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This paper presents a new model of the role and relevance of marketing in small‐ and medium‐sized enterprises (SMEs). The model was developed to explain the apparent mismatch between the need for marketing activities to sustain and grow these companies in a competitive business environment (i.e. relevance of marketing) and the actual marketing efforts used by these organisations (i.e. role played by marketing). The methodology used theoretical development and initial testing of the role and relevance model on a small number of SMEs. Primary data were collected via interviews, questionnaires and observations of the marketing activities of the organisations studied. This paper describes the role and relevance model in theory and shows how to apply the model in practice. The results of the initial tests using a carefully selected number of SMEs are discussed and form the basis of the illustrative case studies presented in this paper.

Decision making in logistics is an increasingly complex task for organizations as these involve decisions at strategic, tactical and operational levels coupled with the triple-bottom line of sustainability. Decision support systems (DSS) played a vital role in arguably solving the challenges associated with decision making in sustainable logistics. The purpose of this paper is to explore the current state of the research in the domain of DSS for logistics while considering sustainability aspects.

A systematic review approach using a set of relevant keywords with several exclusion criteria was adopted to identify literature related to DSS for sustainable logistics. A total of 40 papers were found from 1994 to 2015, which were then analyzed along the dimensions of publishing trend, geographic distribution and collaboration, the most influential journals, affiliations and authors as well as the key themes of identified literature. The analysis was conducted by means of bibliometric and text mapping tools, namely BibExcel, gpsvisualizer and VOSviewer.

The bibliometric analysis showed that DSS for sustainable logistics is an emerging field; however, it is still evolving but at a slower pace. Furthermore, most of the contributing affiliations belong to the USA and the UK. The text mining and keyword analysis revealed key themes of identified papers. The inherent key themes were decision models and frameworks to address sustainable logistics issues covering transport, distribution and third-party logistics. The most prominent sustainable logistics issue was carbon footprinting. Social impact has been given less attention in comparison to economic and environmental aspects. The literature has adequate room for proposing more effective solutions by considering various types of multi-criteria decision analysis methods and DSS configurations while simultaneously considering economic, environmental and social aspects of sustainable logistics. Moreover, the field has potential to include logistics from wide application areas including freight transport through road, rail, sea, air as well as inter-modal transport, port operations, material handling and warehousing.

To the best of the authors’ knowledge, this is the first systematic review of DSS for sustainable logistics using bibliometric and text analysis. The key themes and research gaps identified in this paper will provide a reference point that will encourage and guide interested researchers for future study, thus aiding both theoretical and practical advancements in this discipline.

Supported employment enterprises (SEEs) are commercial enterprises that provide meaningful, gainful employment, training and development opportunities for people with a disability. Hence, SEEs are run specifically to provide employment. SEEs, with the exception of Remploy, represent a unique sector of SMEs owned and run by local authorities and charities. The Supported Employment Procurement and Consultancy Service (SEPACS) provides SEEs with per capita funding for disabled employees, capital grants for premises and equipment, grants for marketing research, business advice and performance monitoring. SEPACS is part of the Department for Education and Employment (DfEE). This paper presents some case studies of SEEs in the Yorkshire area. The work explains the complex dificulties facing these organisations and illustrates the different approaches used to cope with these situations. Many SEEs are under threat of closure or radical change in their function as employers of disabled people. This work investigates these issues through selected illustrative case studies. The general weakness of marketing strategies and plans in these organisations is highlighted and related to the impact of SEPACS and local authority policies and practices. This work establishes the important role that marketing strategies and plans could have in ensuring the future survival and growth of these companies.

Supported Employment Enterprises (SEEs) are a unique sector of small and medium‐sized enterprises that provide meaningful, gainful employment, training and development opportunities for people with a disability. SEEs are run specifically to provide employment but are also commercial enterprises trading with other businesses. Many of these SEEs are not profitable and work under severe financial and operational constraints despite help from local authorities and the Supported Employment Procurement and Consultancy Service (SEPACS). This paper examines the effectiveness of the marketing strategies, plans and tactics of SEEs. The methodology used a national survey questionnaire sent to 96 SEEs listed in a directory of products and services produced by the Employment Service. The response rate was 45 per cent. The results showed that there is a general weakness of marketing strategies and plans in these organisations and highlighted the dysfunctional impact of local authority policies and practices. Marketing mix techniques were generally well understood by most SEEs managers.

The use of celebrities, and particularly athletes, to influence consumers and sell products is not a new practice, but one that is gaining considerable steam in the sports marketplace. However, many academics and practitioners have long questioned the means by which celebrity endorsement is measured and evaluated. Through the use of validated surveys among US students and the inauguration of the Celebrity-Hero Matrix (CHM), some of their questions are answered. Being labelled a 'heroic' athlete does, it seems, have tremendous power for marketers, and provides endorsement clout for the athlete.

This paper seeks to examine the effectiveness of teaching and widening participation as measures to assess, compare, and benchmark the performance of English universities.

Uses data from a paired sample English universities to compare the effectiveness of teaching and widening participation in: research‐orientated “Russell Group” universities versus teaching‐orientated “post 1992” universities. All data were in the public domain and provided from reports of the Higher Education Funding Council for England, The Higher Education Statistics Agency and The Times Higher Education Supplement.

The analysis quantified the greater academic effectiveness and academic efficiencies of post‐1992 universities compared with members of the Russell Group. These results are the complete opposite of the widely accepted position of universities in published league tables and so are likely to be controversial.

The equations used for the numerical analysis could be modified to give a different weighting to different factors and/or to include the effectiveness of research activity, and could therefore result in a different interpretation of the data.

The introduction of variable top‐up fees in 2006 will probably lead to the Russell Group universities charging a higher monetary price. If all other factors remain unchanged, this will increase the academic and operational efficiencies of the Russell Group universities compared with the post‐1992 group.

This is highly original analysis of existing data in the public domain and leads to controversial but logically inescapable findings.

The purpose of this study is to develop an academic theoretical framework relating success and performance in small and medium‐sized enterprises (SMEs) so that future research could be carried out to identify the critical success factors (CSFs) for SMEs.

The research used a literature review, in‐depth interviews with owner‐managers of SMEs and a knowledge elicitation exercise was carried out based on the experience of the researchers and on the interviews with owner‐managers.

A new academic conceptual model was developed linking CSFs, definitions of success and performance to the characteristics of the business environment, the characteristics of the owner‐manager and the characteristics of the business. The relatively new idea that feedback on performance in the model could modify the strategic/tactical behaviour of the SME owner‐managers was introduced.

The many research problems posed by performance studies aimed at establishing CSFs in SMEs are still present in the current framework but a longitudinal research methodology could be employed to avoid these problems in future research.

The theoretical framework offers a different way forward for both practitioners and business advisors in thinking about those factors that may be critical for success in SMEs.

This is a new framework that can be used to inform thinking and research design in the area of performance measurement and success.

The purpose of this paper is to report on a full‐scale testing of the role of marketing and its relevance in small and medium sized enterprises (SMEs). The objective is to present the results of a rigorous assessment of a new model of marketing in SMEs.

A positivist approach relied on the use of the hypothetico‐deductive method to produce the theoretical model. Both quantitative and qualitative research methods were applied to investigate the model. This paper reports on a large‐scale questionnaire survey, follow‐up interviews with SMEs owner‐managers and the use of published accounts to show how companies have performed during this study.

The role and relevance model of marketing in SMEs has been thoroughly investigated and tested. The model offers a straightforward way of diagnosing the situation within an SME. The simplicity of the model allows for a clearer understanding of what is often a complex and messy situation within these companies and their business environment. Some findings suggest a positive link between a company's financial performance and its approach to marketing within the model.

The paper concludes that the model goes a long way to explaining the behaviour of SMEs with regard to marketing. The model appears to be viable and could be used to analyse and diagnose the situation regarding marketing within SMEs.

The paper offers a unique theoretical and practical insight into the issue of marketing in SMEs.

In September 1963 the Federal Government of Malaysia announced its intention to encourage the establishment of an automobile industry. It was felt that car manufacture would underpin the industrialisation of the country. However, it was not until 1967 that assembly of cars commenced in Malaysia, with the help of Swedish partners. Simultaneously, the government imposed high tariffs on car imports; CBUs or completely built‐up cars in the jargon. Stringent import licensing was enforced to encourage the growth of local assembly of imported packs of CKD (completely knocked down) vehicles. Since then, the Malaysian automobile industry has grown steadily, helped by strong growth of the national economy and relatively low labour costs. Despite this latter advantage, the small scale of the industry (on a global comparison) militates against achieving really competitive production costs. The government's insistence since 1979 in progressively cutting the proportion of imported components in CKD vehicles has not helped in this respect, since the Malaysian component industry is still small‐scale and therefore high cost. Indeed, the government has made clear its intention that all vehicles shall eventually be CML (completely made locally).

The purpose of this paper is to explore the extent to which traditional marketing theory and practice can be applied in small- and medium-sized enterprises (SMEs) and consider how owner-managers perceive their own role in marketing within a small business setting.

–A qualitative exploratory approach using semi-structured in-depth interviews amongst owner-managers of SMEs in the UK.

SME marketing is effective in that it embraces some relevant concepts of traditional marketing, tailors activities to match its customers and adds its own unique attribute of self-branding as bestowed by the SME owner-manager.

The study was limited to the UK and to a small sample of SMEs and as such the findings are not necessarily generalisable.

A “4Ps” model for SME self-branding is proposed, which encompasses the attributes of personal branding, (co)production, perseverance and practice.