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Going up‐market is a strategy often proposed for the ferry industry to compete with the Channel Tunnel. In 1984, Sealink spent £6 million on a luxury service to Jersey and Guernsey, replacing a previous high volume/low yield marketing approach. Many criticisms can be made in retrospect of the marketing and pricing tactics used, which contributed to the £11 million loss incurred in the first year. However, given a direct choice between comfort and cost‐savings, most customers chose the latter. In the light of this experience the author argues that reinvestment in luxury ferries on the short sea routes to retain business in the face of competition will need to be financed by staff cost reductions rather than price increases.

Manders, the Wolverhampton‐based paints and printing ink company, has agreed to sell its industrial paint activities to Croda International.

To report on the annual Charleston Conference, held November 3‐6, 2004 in Charleston, South Carolina.

A summary of the main points of the conference.

Addresses questions and topics such as: how useful core book lists can be in 2004; new publishing models; a study of circulation data, ILL requests and WorldCat holdings of University of Colorado monographs; whether there is still funding for electronic full‐text resources in the humanities and fine arts; the usage of print journals in the electronic age; citation data in the sciences regarding books; and the e‐journal project at Drexel.

This report is of interest to library and information management professionals.

To provide a report of the Charleston Conference, held in November 2004.

Gives a brief review of the main features of the conference.

The conference highlighted themes and issues related to electronic publishing and access for different kinds of products, and how libraries are coping with the changes in product line to improve methods of access and develop new services.

A useful summary for information management professionals.

The purpose of this paper is to explore the history, classification, regulation, the current market and consumer trends and health effects of alcopops.

The articles reviewed were selected based on the following key descriptors such as alcopop, history, classification, types, production and consumption trend, health benefits and adverse effect.

“Alcopop” is a collective term used to refer to flavored alcoholic beverages (FAB), also known as malt alcoholic beverage; ready-to-drink beverage (RTD); pre-packaged spirit or premium packaged spirit; high-strength (HS) pre-mixed beverage; pre-mixed caffeinated alcoholic beverage or alcoholic energy drink, etc. Alcopops were introduced into the market in 1990s. Starting with the introduction of FAB in the form of wine coolers, a large number of alcoholic beverages have been introduced. FAB are sweet, containing relatively low alcohol content and especially designed for the young drinkers also called the “entry-level” drinkers. They are popular among young and underage drinkers, teenage girls particularly, and the industries use packaging materials and marketing strategies that appear to target the youth. These products are now marketed globally, and their production, classification and marketing vary by country based on national regulatory restrictions. In countries such as USA and Australia, the industry represents that the products were malt beverages for regulatory purpose which were found to be false as other products were derived from distilled spirits. The product has no health benefits so far, the government need to reform their regulations and include new definitions of alcopops with available restrictions that would be practice at both national and state levels until and unless there have been another scientifically approved method of production through which the beverage could be beneficial for human consumption.

This is a unique and comprehensive review that will provide a brief overview of alcopops, i.e., a global perspective on the new category of alcoholic beverage.

Since 1997, the Labour Government sought to respond to the dilemmas and consequences of the earlier New Public Management reforms, according to the two principles of joined‐up government and public service delivery. A key aspect of its reform programme has been the public service agreement (PSA) framework, a target‐based performance regime that acts as a vehicle for the majority of spending and policy decisions across government and on the ground. Analysing its implementation and success, the article suggests that, in theory, the PSA regime provides an important example of steering at a distance as a form of political leadership, wherein the role of the centre is to provide the strategic framework for policy delivery. However, there are several structural constraints that have impeded the effectiveness of the framework, such as the pervading Whitehall departmental culture, and the tensions between top‐down performance management and devolved autonomy on the ground.

A Conversation with John “Jack” Wadsworth, Jr., Honorary Chairman of Morgan Stanley Asia. Wadsworth talks about Morgan Stanley’s experiences in doing business in Asia, both historically and currently, and talks about the different approaches in different regions of Asia.

This paper aims to present an approach by which to assess the potential of branding a particular type of place resource or feature.

A review was conducted to analyse three key periodicals (Journal of Brand Management, Place Branding and Public Diplomacy and Journal of Place Management and Development) in the field of branding and place branding between 2000 and 2011. These three periodicals are recognized as the three leading periodicals of place branding, and they followed the clear establishment and development of the field of place branding.

Familiarity, favourability and uniqueness are the three dimensions that give a quick indication of the level of place brand equity, and in turn they represent the level of place brand potential.

In the literature, brand potential is not well conceptualized. This paper identifies this knowledge gap through a review of place branding studies, and it closes the gap by connecting brand potential with place brand equity.

This paper suggests practical and research directions by which to study these three dimensions to generate valuable brands for places.

The Internet financial reporting language known as XBRL continues to develop and has now reached the point where much of its promised benefits are available. The authors look at the history of this project, provide a case study of how Morgan Stanley has made use of the system and predict some developments for the future.