The purpose of this paper is to examine two significant political advertising campaigns which used the “It’s Time” slogan and to reflect on how these related to official, popular…
Abstract
Purpose
The purpose of this paper is to examine two significant political advertising campaigns which used the “It’s Time” slogan and to reflect on how these related to official, popular and commercial nationalism in Australia. The paper is primarily concerned with two main issues: identifying and examining the variety of images of Australia in two key television advertisements, and exploring the methods by which advertising agencies created positive images of Australia and Australians in the two campaigns. It specifically highlights the significance of the “It’s Time” campaign, which is relevant for scholars and advertisers seeking to understand effective political communication.
Design/methodology/approach
This paper examines television advertisements by using semiotics as the principal methodology. The research methodology devised for the advertisements consists of two main components: a shot combination analysis, also known as a shot-by-shot analysis, and a semiological reading of the visual and acoustic channels of the advertisement.
Findings
This paper examines the use of commercial nationalism in television advertising. As one of many social and cultural influences, advertisements assist the individual in understanding their notion of themselves and their relationship with the wider community – be it local, national, regional or global. The primary focus of this research is the phenomenon of commercial nationalism – the adoption of national signifiers in the marketplace. However, by examining the more general discourse on nationalism, particularly the voice of official nationalism – the promotion of nationalism by the nation-state (or those aspiring to power), the symbiotic relationship between these two complementary brands of nationalism is explored.
Originality/value
The methodology adopted for analysing the two political advertising campaigns offers conceptual and practical value. It provides a consistent set of terms and concepts for further research to build upon. The paper provides insights for the marketing or examination of advertising campaigns. The paper demonstrates the power of market research to inform a framing strategy for a political campaign. The paper contributes to the body of knowledge in this area and thus society’s understanding of these important periods in the nation’s history. In particular, the paper provides an exploration into the “It’s Time” campaign and how it mobilised a broader cultural awakening to engineer success at the ballot box in 1972. The two case studies examined in this paper are relevant to political scientists and media and communication scholars.
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In his continuing series on how small companies are operating in the electronics assembly area, Stephen McClelland takes a look at a Manchester surface‐mount sub‐contractor.
Mike Jones, Rosemary Stone and Malcolm Hudson
A recent editorial in this journal highlighted an emerging problem for records managers. Traditionally, registries were regarded as dumping grounds for the unwanted and out of…
Abstract
A recent editorial in this journal highlighted an emerging problem for records managers. Traditionally, registries were regarded as dumping grounds for the unwanted and out of date records of organisations. Records managers and supervisors could be safely left to get on with the tedious and painstaking tasks of cataloguing, weeding, filing etc. material that everyone else had long ago finished with. Those at the sharp end of the organisation were too concerned with today's issues and anticipating those of tomorrow to worry about the records of yesterday.
JOHN WELLENS and RICHARD PUTNAM
John Wellens writes: In INDUSTRIAL AND COMMERCIAL TRAINING, August 1974, Vol 6 No 8, Mike Jones and Peter Drake, both of the Engineering ITB, wrote jointly about the importance of…
Abstract
John Wellens writes: In INDUSTRIAL AND COMMERCIAL TRAINING, August 1974, Vol 6 No 8, Mike Jones and Peter Drake, both of the Engineering ITB, wrote jointly about the importance of improving the performance of systems within organisations. Earlier, in October 1970, Vol 2 No 10, another member of EITB staff, Margaret Walker, had written an important mile‐stone article on clerical training, drawing a sharp distinction between two aspects of competence in clerical work: one, competence in the sensori‐motor skills of typing, shorthand and operating office equipment; two, the proper and accurate use of the current office procedures and systems. The point was made that, whereas effort had been put into training for the former aspect, the latter was more critical to efficient performance and had been an area of training which had been grossly neglected, not only in Britain, but almost universally.
The purpose of this paper is to distinguish the main features of the outburst of student radicalism at Sydney University in the late 1960s and early 1970s.
Abstract
Purpose
The purpose of this paper is to distinguish the main features of the outburst of student radicalism at Sydney University in the late 1960s and early 1970s.
Design/methodology/approach
The paper traces developments in student politics at Sydney University from the 1950s onwards, in both the Australian and international context.
Findings
The rise of the New Left was a moderate process in 1967 but became more energetic in 1969. This was aligned with a similar trajectory with the marches by radical opponents of the Vietnam war. The New Left: provided challenges to the university curriculum (in Arts and Economics) and challenged middle‐class values. Many components of the New Left claimed to be Marxist, but many such components rejected the Marxist commitment to the working class and communist parties.
Research limitations/implications
The investigation is limited to Sydney University.
Originality/value
Although the endnotes list numerous references, these are largely specific. Very few general surveys of the New Left at Sydney University have been published.
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FT unveils its shot at the end‐user market. Online/CD‐ROM Information 94 saw a host of new products and it is difficult to pick out the main highlights. For me, however, there was…
Abstract
FT unveils its shot at the end‐user market. Online/CD‐ROM Information 94 saw a host of new products and it is difficult to pick out the main highlights. For me, however, there was no contest for the slickest and most user‐friendly product unveiled: FT Discovery. This is a point‐and‐click online service offering end‐users a combination of news, company and country information, along‐side graphing tools. A launch is pencilled in for the middle of the year.
Drawing on recent research on communication for urban development and on new research on ’Localising the Habitat Agenda’, this article focuses on the communication aspects of…
Abstract
Drawing on recent research on communication for urban development and on new research on ’Localising the Habitat Agenda’, this article focuses on the communication aspects of transferring projects and good practices to different cultural contexts.
Communicating knowledge for the poor has been a research priority for development agencies in UK and USA for the last decade, as communicating best or good practices for achieving development has not been particularly easy or successful. In order to understand the reasons for these communication gaps, the Max Lock Centre at the University of Westminster, UK, undertook research into the complexity of the communication process, and developed methodologies to ensure the effective transfer of knowledge to differing contexts. There are two related challenges to this task. The first is the understanding that communication is a complex process involving actors and actions. The complexity of the interplay between these explains why the communication process suffers gaps that are difficult to bridge; this is why knowledge or best practices can be only communicated if certain conditions are met. The second involves finding a methodology for communicating projects and best practices to different contexts in which practices can be applied.