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Article
Publication date: 7 August 2007

Mika Hyötyläinen and Kristian Möller

Business services have an important role in the development of global knowledge‐base economy. This is particularly clear in the field of ICT services where business customers are…

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Abstract

Purpose

Business services have an important role in the development of global knowledge‐base economy. This is particularly clear in the field of ICT services where business customers are requiring an increasing amount of complex services in order to support their utilization of advanced ERP, SCM and CRM solutions for boosting their business processes and competitive advantage. The complexity of these services and customers' requests for special adaptations form a critical challenge for service providers. This paper seeks to develop solutions for managing this complexity.

Design/methodology/approach

Three service design and development methods – service industrialization, tangibilization, and service blueprinting – are introduced and then analyzed as to how they can be utilized as an integrated system to reduce the complexity of ICT services. This is carried out through an action research‐based case study of an ICT service provider.

Findings

The results include a service architecture framework, which can be used for creating a modularized offering and implementation system for complex business services. It reduces the complexity of services while allowing their customer specific adaptation.

Practical implications

Key aspects are the identification of service modules and interfaces in a multi‐actor service offering setting and the providing of adequate resources for the design phase of the customized service project. This is essential in order to be able to simultaneously respond to customer specific needs and to reduce the number of existing technologies and overlapping functionalities, seemingly contra dictionary aims.

Originality/value

Findings of the paper offer significant theoretical and managerial implications for the design and production of complex business services.

Details

Journal of Services Marketing, vol. 21 no. 5
Type: Research Article
ISSN: 0887-6045

Keywords

Available. Content available
Article
Publication date: 7 August 2007

331

Abstract

Details

Journal of Services Marketing, vol. 21 no. 5
Type: Research Article
ISSN: 0887-6045

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Article
Publication date: 7 August 2007

Katherine Tyler, Mark Patton, Marco Mongiello and Derek Meyer

The purpose of this article is to review the emerging literature of services business markets (SBMs) from 1974 to 2007 and analyse main themes that indicate the development of the…

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Abstract

Purpose

The purpose of this article is to review the emerging literature of services business markets (SBMs) from 1974 to 2007 and analyse main themes that indicate the development of the literature. It also aims to provide an introduction to the special issue on services business‐to‐business markets by examining the context.

Design/methodology/approach

The literature of SBMs from 1974 through 2007 was searched in relevant databases. The articles were analysed using Glaser's grounded theory. The constant comparison method was used with in vivo coding to reveal themes in the literature. These themes were then analysed contextually.

Findings

The literature revealed seven themes which followed a trajectory from implicit to explicit consideration of SBMs, as well as to multi‐ and cross‐disciplinary focus with integration of variables from consumer services marketing. The landscape for SBMs has become blurred due to deregulation, globalisation and information technology, particularly the internet and e‐commerce. The complexity and diversity of the literature reflects this new, blurred reality.

Research limitations/implications

This research is limited to indicative literature about SBMs as an introduction to the special issue on services business‐to‐business markets. The literature would benefit from a full critical review and research agenda.

Practical implications

The integration of theories coupled with the focus on specific service sectors and contexts, provide useful, applicable and transferable concepts which may be helpful to managers who are working in new contexts.

Originality/value

This article surveys the emergence of the literature on SBMs and defines its trajectory, themes and characteristics. It provides a useful background for academics and practitioners who would find a guide to the fissiparous literature on SBMs useful.

Details

Journal of Services Marketing, vol. 21 no. 5
Type: Research Article
ISSN: 0887-6045

Keywords

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