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The purpose of this paper is to validate empirically a theoretical model that integrates an innovative construct capturing consumers’ non-adoption risk belief associated with not using a mobile service designed to support them in a non-leisure activity.

A theoretical model contrasting perceived non-adoption risk to perceived adoption risk of a mobile service supporting health promotion was developed and tested with a sample of potential consumers in North America.

Results show that non-adoption risk is a moderately strong antecedent of motivational factors in contrast to adoption risk that hinders the acceptance of a mobile service supporting health promotion.

Healthcare is a highly sensitive social sector, so possible negative consequences of not using the support of a mobile service are an additional motivation for adopting this service. Future research should test the role of non-adoption risk in other contexts of technology use, including non-leisure settings.

Making potential users see the possible negative consequences of not using a mobile service designed to support them in a non-leisure activity increases their motivation and, subsequently, intention to use the service.

Educational efforts to making consumers see the risks of not using a supporting technology application appear to be justified.

This study demonstrates the significant role of non-adoption risk belief that captures the negative consequences individuals may perceive if they fail to use as expected a mobile service application designed specifically to help them.

The purpose of this paper is to investigate students’ viewpoint regarding continuation of using online learning in the post-COVID-19 pandemic world. While during the pandemic years predominantly all formal learning was forced to move online, in the postpandemic environment traditional postsecondary education institutions generally resumed in-person (or face-to-face) learning. Nonetheless, it is possible that some students would like to continue using online learning after using such a system during COVID-19 restrictions. Therefore, it is important for postsecondary institutions to understand students’ views on continuing with online learning so that these institutions can better adapt their offerings to learners’ preferences.

This study uses a cross-sectional online survey-based approach grounded on an innovative theoretical framework blending the unified theory of acceptance and use of technology 2 into the expectation-confirmation model of information systems continuance. Data were collected from 247 students in Canada in Fall 2022 and were analyzed with partial least squares structural equation modeling techniques.

Perceptions of usefulness and of monetary benefits relative to costs together with developing positive habits regarding online learning are the most significant beliefs motivating students to want to continue with online learning. Furthermore, positive disconfirmation of initial expectations and satisfaction relying on previous use together with a favorable attitude with respect to online learning strongly influence the intention to continue with online education.

The study opens the door for similar research in other cultural contexts (e.g. with a different individualistic-collectivistic pattern) and for other domains that moved totally online during the COVID-19 pandemic (e.g. primary health care) to maximize people satisfaction while minimizing societal costs.

The purpose of this study is to describe a comparative study of the perceptions of users and non-users of an early contact tracing application helping to prevent the spread of the COVID-19 pandemic. The unprecedented incidence of this disease warrants investigating theoretically the use of mobile contact tracing applications as a promising approach to curtail its transmission.

A consumption value-based model of the adoption and use of a contact tracing mobile application was built and tested through a cross-sectional survey conducted with 2 samples (of 309 already users and 306 non-users) in the Province of Alberta, Canada.

Utilitarian and social values together with health information seeking and perceived critical mass drive the use of the application while perceived privacy risk is an obstacle to usage for both users and non-users.

Study participants self-assessed their risk category of potential exposure to the COVID-19 virus, and this was a subjective measure including an emotional component.

No major differences in the approaches targeting users and non-users of a mobile contact tracing application to encourage its adoption and use are necessary.

Additional efforts are required to convey to people information on the benefits and current rate of use of such an application and to mitigate privacy risk concerns.

Overall, the study offers theoretical and practical contributions that may help improve the adoption and usage of contact tracing applications addressing the COVID-19 pandemic or other possible public health crises.

The purpose of this paper is to report on a value-based empirical investigation of the adoption of Twitter social networking application. The unprecedented popularity of social networking applications in a short time period warrants exploring theory-based reasons of their success.

A cross-sectional survey-based study to elicit user views on Twitter was conducted with participants recruited through the web site of a North-American university.

All facets of perceived value considered in the study (utilitarian, hedonic and social) had a significant and relatively strong influence on consumer intent to use Twitter. Quite surprisingly for a social networking application, though, the social value facet had comparatively the weakest contribution in the use equation.

User value perception might have been influenced by the features of the actual social networking application under scrutiny (i.e. Twitter in this case).

To maximize the chances of success of new social networking applications, developers and marketers of these media should focus on the hedonic and utilitarian sides of their perceived value.

Additional efforts are necessary to better understand the reasons and factors leading to a comparatively lower social value perception of a social networking application, compared to its hedonic and utilitarian values.

Overall, the study opens the door for investigating user perceptions on popular social networking applications in an effort to understand the unparalleled success of these services in a short time period.