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The purpose of this paper is to develop and empirically test a new framework that shows how different signals of movie quality along with key control variables affect consumers’ post-consumption evaluations, critics’ reviews (CR), and movie box office revenues.

The data set consists of a sample of 332 movies released between 2000 and 2008. Regression was used to test the study hypotheses.

The results suggest that the three signals of movie quality exhibit different effects on three movie performance measures. Of the three cues, the peripheral quality signal is positive related to movie box, moviegoers’ evaluations (ME), and CR. Furthermore, star performance quality is positive related to both ME and CR. Surprisingly, overall quality signal does not display any influence on movie performances.

The primary limitation is the use of cross-sectional study design and future research should apply for time-series technique to test the relationships between movie quality signals and movie performances.

The findings suggest that consumers and critics evaluate movie qualities based on various movie quality signals. Furthermore, the characteristics of movies also have mixed impacts on movie performances. Movie studios may take these findings into account to produce better movies.

This study proposes and empirically tests the impacts of three groups of movie signals – peripheral quality signal, star performance quality signal, and overall quality signal on motion picture performance. This study contributes to service quality literature and signal theory by categorizing different Academy Awards into three groups of quality signals and by empirically testing the proposed relationships.

The purpose of the paper is to prove that the abandonment of the issues of competition in the multilateral framework is not an ultimate verdict that strictly separates the two public policies: trade and competition policy.

The paper critically examines the conflicts between the two policies (competition and trade), through an insight analysis and case interpretation, evaluates different opinions and makes some suggestions to support the logical conclusion that these two fields cannot be separated.

The final consideration is the synergy between the two is an imperative; or in other words, any specific policy dealing with only one of the fields will be successful in the long term only by taking into consideration the effects in the other field.

The World Trade Organization had to make a choice not between the half full or the half empty glass but between a full glass – difficult to manage because of the danger to spill over – and a half‐full glass – easy to manage because of the large margin.

The paper critically examines the conflicts between the two policies (competition and trade), through an insight analysis and case interpretation.