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The current paper aims to explore how brand coolness can mediate the relationship between tactical green marketing orientation (GMO) and willingness to pay (WTP), by exploring the differences between two global brands with opposite green marketing perceptions.

Based on the stimuli-organism-response (S-O-R) framework, the relation between tactical GMO, brand coolness and consumer's WTP is examined through a survey with 272 participants, who gave their perceptions about two different brands regarding their green orientations: British Petroleum (BP) and L'Oréal. The variable set was adapted and validated through focus group sessions.

Brand coolness is found to mediate the impact GMO on WTP and, for both brands, green marketing does affect the extent to which brands are perceived as cool by consumers. More importantly, evidence shows that only in the case of the “green brand” (e.g. L'Oréal), the impact on WTP is significant, which offers new implications regarding the outcomes of companies' pro-environmental policies.

This study is the first to investigate the outcomes of GMO over consumer's intentions (WTP) and the role of brand perceptions (coolness). The effects are compared between two global brands, with significantly different perceptions on their environmental sustainability.

This paper aims to present and define a factor to assess the severity supported along transformer windings when the transformer is subjected to a transient voltage waveform due a switching operation of a vacuum circuit breaker (VCB). This factor is identified as time domain severity factor (TDSF).

Since each of switching waveforms depend on the electrical interaction between transformer and the VCB, it implies that each of those combinations is characterized by a TDSF. To obtain the TDSF implies to manage two different models of the transformer under consideration. Firstly, a terminal model (black box model) of the transformer is built to compute the switching waveform at transformer terminals during VCB operation. Then, a detailed model (white box model) of the transformer is used to compute the internal transient voltage distribution along transformer windings.

A practical application of a power system consisting of a real transformer connected to a VCB is performed to show the sensibility of the TDSF coefficient.

Previous works found in the literature already consider the evaluation of the overvoltages in transformer associated to switching transient by coefficients, such as the frequency domain severity factor (FDSF). But this factor, as a global coefficient, could not assess the severity along windings to localize dielectrically weak points. Therefore, this paper overcomes this limitation proposing an alternative coefficient identified as time domain severity factor (TDSF).

The purpose of this paper is to apply Mowen’s (2000) meta-theoretical model of motivation and personality (3M) and its hierarchy of traits to deeper understand consumer behaviour towards online purchase of mass-customised apparel products.

For the current study, the meta-theoretical model of motivation and personality (3M) and its hierarchy of traits proposed by Mowen (2000) were adapted to use in the context of online purchase of mass-customised apparel products. Appropriate and significant constructs and relationships were identified in the four levels of the hierarchy of needs, specifically: one trait in the first level (surface traits), five specific traits in the second level (situational traits), three broader traits in the third level (compound traits), and finally, eight traits in the fourth level (elemental traits).

This research allowed the identification of pertinent personality traits in the context of online purchase of mass-customised apparel products and the comprehension of the relationships among these constructs using a hierarchical framework.

The originality and value of the current approach is the use of a hierarchical structure of traits to understand the relationship among personality traits in the mass-customisation field, which, to the best of the authors’ knowledge, no study has proposed. Theoretical and methodological contributions to the field derive from the current proposal.

With the crescent globalisation together with economic and food crisis, consumers are increasingly confronted with food products from different origins and appeals to consume “national”. If many food products can be related to a specific region or country, many are sold as commodities with Portuguese origin indication. One factor influencing the purchase behaviour of domestic food products is the consumer ethnocentrism (CE) characteristic. The aim of this paper is to study consumers' purchase behaviour intention towards “produce in Portugal” fruits and vegetables applying a CE extended model of the theory of planned behaviour (TPB).

A questionnaire was presented to random sample of 700 individuals older than 18 and responsible for the household food purchase by computer-assisted telephone interview (CAT) system. Structural equation modelling (SEM) was conducted to examine direct and indirect effects of attitude (ATT), subjective norms (SuBNs), perceived behavioural controls (PBCNTRLs), intention and self-congruity on domestic fresh fruits and vegetables purchases.

Findings suggest that TPB model is applicable in determining the consumers' intention to buy domestic fruits and vegetables in Portugal. CE has been shown to successfully influence purchase intention.

This study provides the food industry and retail with informative basis about which mechanisms underlie the consumers' intention to buy domestic food. Also, this study provides useful insight into how different food categories and label affect the consumers' intentions, which can serve for communication strategies in order to increase purchase of domestic products as fruits and vegetables. New food categories should be studied.

This study gives a new approach on Portuguese consumer ethnocentric tendencies and opens a discussion on consumer purchase intention on Portuguese low value food products. This gives a first insight on Portuguese consumer ethnocentric behaviour.

This paper aims to analyses barriers as a determinant of ongoing or abandoned innovation activities. The literature exploits barriers as the nature of innovation and its influence on firm’s. The main focus is the Portuguese SMEs and the impacts that act as barriers in the development of innovation activities.

The database was obtained through the Community Innovation Survey 2010 (CIS 2010) that was coordinated by EUROSTAT. In this sense, a logistic regression model is proposed, which makes it possible to analyse the relations between three or more variables, depending on whether the relationship is one of dependence or interdependence, thus allowing the application of distinct statistical techniques, using 6,160 firms

There are several sources of information that are associated with the development of innovation projects.

The importance of barriers to the development of innovation activities, as well as it being a decisive factor in the impediment to and abandon of the same, was noted.

This study also demonstrated that each case is different and that a barrier in one firm can at the same time be a window of opportunity for another firm.

There are several studies showing that end-users' participation in the architectural design process of houses is critical to their satisfaction (e.g. Önder et al., 2010; Ammar et al., 2013). Housing that is not adjusted to inhabitants' needs leads to modification works (Davidson et al., 2007) that could be avoided if their design was defined from the beginning with their participation. Digital technologies, such as 3D interactive visualization, benefit co-design processes by helping non-specialists better understand space and design possibilities (Salter et al., 2009; Schroth et al., 2006). However, the available literature shows that existing co-design digital tools were not developed based on potential users’ requirements. This paper aims to define the user requirements of a co-design tool for housing customization.

Interviews were conducted to gather information on how participatory processes occur in housing cooperatives and identify how potential users can collaborate in the design definition of their houses using a digital tool.

The interviews were analyzed, and requirements were defined.

This work contributes to the advancement of knowledge since the tool is defined based on requirements collected from potential end-users. By using a user-centered approach, the tool can contribute to more effective and informed collaboration.