The subject I have been given is of considerable interest and importance to society generally as well as to financial institutions and their customers. I welcome the opportunity…
Abstract
The subject I have been given is of considerable interest and importance to society generally as well as to financial institutions and their customers. I welcome the opportunity to summarise here, very briefly, some of the aspects which seem to me to be of particular significance. It will be seen that we can expect the blurring of distinctions between different kinds of institutions, between financial institutions and other institutions, and the blurring of distinctions between what were previously thought of as financial services and other services.
The librarian and researcher have to be able to uncover specific articles in their areas of interest. This Bibliography is designed to help. Volume IV, like Volume III, contains…
Abstract
The librarian and researcher have to be able to uncover specific articles in their areas of interest. This Bibliography is designed to help. Volume IV, like Volume III, contains features to help the reader to retrieve relevant literature from MCB University Press' considerable output. Each entry within has been indexed according to author(s) and the Fifth Edition of the SCIMP/SCAMP Thesaurus. The latter thus provides a full subject index to facilitate rapid retrieval. Each article or book is assigned its own unique number and this is used in both the subject and author index. This Volume indexes 29 journals indicating the depth, coverage and expansion of MCB's portfolio.
Details
Keywords
Abstract
Details
Keywords
Mary L. Fennell and Ann Barry Flood
The Stanford School of Organizational Sociology has influenced the development and direction of healthcare organizations as a field of research in several very significant ways…
Abstract
The Stanford School of Organizational Sociology has influenced the development and direction of healthcare organizations as a field of research in several very significant ways. This chapter will provide a focused review of the major paradigms to develop from work at Stanford from 1970 to 2000, much of which involved the study of processes and structures within and surrounding healthcare organizations during this period. As a subarea of organizational theory and health services research, healthcare organizations embrace both theory-based research and applied research, and they borrow concepts, theories, and methods from medical sociology, organizational theory, healthcare administration and management, and (to a more limited extent) health economics and decision theory. The bulk of this chapter will focus on four major themes or paradigms from research on healthcare organizations that grew from work by faculty and students within the Stanford School of Organizational Sociology: Health Care Outcomes, Internal Organizational Dynamics, Organizations and Their Environments, and Organizational Systems of Care and Populations of Care Providers. Following our examination of these four paradigms, we will consider their implications for current and future debates in health services research and healthcare policy.
Mark Toncar and Marc Fetscherin
This paper aims to investigate visual exaggerations of fragrance advertisements by comparing subjects' expectations resulting from print ads to their subsequent product…
Abstract
Purpose
This paper aims to investigate visual exaggerations of fragrance advertisements by comparing subjects' expectations resulting from print ads to their subsequent product evaluations. It then considers whether the actual scents fall short, meet or exceed these expectations.
Design/methodology/approach
By means of a semiotic analysis the authors capture the corresponding literary attributes of the ads to develop adjective pairs describing the meaning of the ads. Interviews are conducted to assess the meaning that consumers draw from the fragrance ads and the authors supplement these findings by performing a blind olfactory product evaluation of the fragrances. Paired sample t‐tests are used to compare subjects' ad expectations to their subsequent product evaluation of the actual scent.
Findings
These results show that the visual cues and imagery in the fragrance ads appear, under certain conditions, to result in product expectations that exceed actual product evaluations, suggesting the existence of visual puffery. The authors also found that the more abstract descriptors of the ad resulted in significantly higher expectations, while the more concrete descriptors resulted in significantly lower expectations than the actual product evaluation.
Research limitations/implications
A small sample size of homogenous consumers limits the generalizability of the results. No measures of attitude effectiveness were taken.
Practical implications
Visual puffery may be effective and help marketers, even in countries where verbal puffery is illegal, to use another means to reach consumers.
Originality/value
This paper investigates an under‐researched area in advertising. A multi‐method approach and primary data are used to assess subjects' ad expectations of a fragrance and the actual product evaluation and demonstrate the existence of visual puffery.
Details
Keywords
This paper aims to investigate the significance of academic accusations of magical practice towards marketing communication, asking what might motivate such accusations and what…
Abstract
Purpose
This paper aims to investigate the significance of academic accusations of magical practice towards marketing communication, asking what might motivate such accusations and what meaning they have for marketing's relationship with persuasion.
Design/methodology/approach
The paper examines the ways in which four distinguished scholars (Raymond Williams, Judith Williamson, Sut Jhally, and Stephen Brown) have accused marketing of either sharing its transformative power with the social effect of magic or in some way offering a metaphorical parallel with the manner in which magic works to cast a glamour over the “reality” of the world. The paper outlines a rhetorical understanding of magic and uses it to construct a reading of these accusations which focuses around a discomfort with the pursuit of persuasion. The analysis is then extended to contemporary marketing theory, particularly the communicative aspects of service-dominant logic and the broader service perspective.
Findings
The argument is advanced that understandings of marketing as “magical” are largely dependent upon a prejudicial view of the role of persuasion and rhetorical technique in mass media marketing communication. The paper demonstrates that this view of persuasion has also become manifest in the contemporary service perspective and limits the “dialogue” approach to marketing communication.
Originality/value
The paper warns against the counter-productive demonisation of persuasion in contemporary marketing theory and seeks to highlight the manner in which accusations of magic have been used to deflect clear debate around the place of persuasion in marketing communication.
Details
Keywords
Katharina Janus and Volker Amelung
Integrated health care delivery (IHCD), as a major issue of managed care, was considered the panacea to rising health care costs. In theory it would simultaneously provide…
Abstract
Integrated health care delivery (IHCD), as a major issue of managed care, was considered the panacea to rising health care costs. In theory it would simultaneously provide high-quality and continuous care. However, owing to the backlash of managed care at the turn of the century many health care providers today refrain from using further integrative activities. Based on transaction cost economics, this chapter investigates why IHCD is deemed appropriate in certain circumstances and why it failed in the past. It explores the new understanding of IHCD, which focuses on actual integration through virtual integration instead of aggregation of health care entities. Current success factors of virtually integrated hybrid structures, which have been evaluated in a long-term case study conducted in the San Francisco Bay Area from July 2001 to September 2002, will elucidate the further development of IHCD and the implications for other industrialized countries, such as Germany.
Aric Rindfleisch, Alan J. Malter and Gregory J. Fisher
Retailing thought and practice is premised on the assumption that consumers visit retailers to search for and acquire objects produced by manufacturers. In essence, we assume that…
Abstract
Retailing thought and practice is premised on the assumption that consumers visit retailers to search for and acquire objects produced by manufacturers. In essence, we assume that the acts of consuming and producing are conducted by separate entities. This unspoken yet familiar premise shapes the questions retail scholars ask and the way retail practitioners think about their industry. Although this assumption accurately depicted retailing since the Industrial Revolution, its relevance is being challenged by a growing set of individuals who are equipped with new digital tools to engage in self-manufacturing. In this chapter, we examine self-manufacturing with a particular focus on the recent rise of desktop 3D printing. After discussing this new technology and reviewing the literature, we offer a conceptual classification of four distinct types of 3D printed objects and use this classification to inform a content analysis of over 400 of these objects. Based on this review and analysis, we discuss the implications of self-manufacturing for retailing thought and practice.
Details
Keywords
Patrick Hopkinson, Peter Bryngelsson, Andrew Voyce, Mats Niklasson and Jerome Carson
The purpose of this study is to mirror the late guitarist Peter Green’s life experiences through insights from Andrew Voyce, who recovered from mental illness, and expertise from…
Abstract
Purpose
The purpose of this study is to mirror the late guitarist Peter Green’s life experiences through insights from Andrew Voyce, who recovered from mental illness, and expertise from Peter Bryngelsson, a Swedish professional musician and author.
Design/methodology/approach
The authors used a mixed method of collaborative autoethnography, psychobiography and digital team ethnography.
Findings
Despite having not previously attracted academic interest, Peter Green’s experiences of mental health problems and his return to recording and performance provide a rich data source when mirrored and compared to the lives and experiences of Andrew Voyce and Peter Bryngelsson.
Research limitations/implications
The main limitation of this piece of work is that Peter Green died in 2020. During the process of writing, the authors have had to follow different, mostly unacademic, sources that have described various parts of Peter Green’s life. The authors have given examples and drawn conclusions from their own lives as well as from academic sources, which they have found appropriate.
Practical implications
Both Andrew Voyce and Peter Bryngelsson’s stories would be helpful when it comes to a deeper understanding as to why Peter Green “took a left turn”, i.e., turned his back on an accepted lifestyle.
Social implications
Acid casualty is a problem connected to both mental distress and to the music industry. Peter Bryngelsson’s story tells us that one can remain sane and drug free and still be an influential and creative musician.
Originality/value
The analysis has brought together two stories of mental distress in combination with insights.