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Article
Publication date: 19 September 2019

John Tsalikis, Michelle Van Solt and Bruce Seaton

The purpose of this paper is to examine consumer perceptions across various countries, and uses content analysis in order to compare individual countries’ perceptions of…

448

Abstract

Purpose

The purpose of this paper is to examine consumer perceptions across various countries, and uses content analysis in order to compare individual countries’ perceptions of ethicality over three business domains: price, product and service.

Design/methodology/approach

The data encompasses measurements from 18 countries including the USA and countries in Eastern and Western Europe, Latin America, Asia and the Middle East Hofstede’s cultural dimensions and the gross national income purchasing power parity were explored to explain the differences in focus between countries.

Findings

The results indicate that Mexico and Argentina place a higher focus on price, while Russia, China and India place a greater focus on the product element. In terms of ethical perceptions of service, only Brazil places high focus on this domain. The results indicated that uncertainty avoidance was significant for five of the six countries focusing on price, suggesting that price provides a level of certainty and therefore less ambiguity.

Originality/value

The importance of this study is based on the idea that consumer trust is vital to the efficient running of economic activity.

Details

Cross Cultural & Strategic Management, vol. 26 no. 4
Type: Research Article
ISSN: 2059-5794

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Article
Publication date: 14 June 2019

John Tsalikis and Michelle Van Solt

The purpose of this study is to measure differences on the business ethics index (BEI) between respondents of different political affiliations (i.e. democrats, republicans and…

484

Abstract

Purpose

The purpose of this study is to measure differences on the business ethics index (BEI) between respondents of different political affiliations (i.e. democrats, republicans and independents). The BEI was originally developed as an indicator of consumers’ sentiments toward the ethicality of business practices.

Design/methodology/approach

Data collection was conducted by ORC International Telephone CARAVAN®. The study was conducted using two probability samples of 1,008 adults (18 years old and older) living in the continental United States.

Findings

The data demonstrate that republicans feel more positive on all three components (i.e. personal/past, vicarious/past, and future) and on the overall BEI compared to democrats and independents.

Research limitations/implications

The limitations of the study include that the data include political affiliation and not actual voting behavior. One can assume there is a high correlation between the two; however, many US voters do not actually take the time to vote might attenuate this relationship. A future application of the BEI will attempt to capture real voting patterns and not only political affiliation.

Practical implications

The data confirm the political and ideological schism evident in the US at the present time. At a time where almost all the centers of political power (Presidency, Senate and Parliament) are being controlled by the GOP, republican voters are more optimistic about the future ethical behavior of businesses.

Social implications

Beyond political ideology, ethical behavior by business is crucial to the integrity of the economic system both at the national and international level.

Originality/value

This is the first time that consumers’ ethical perceptions, as measured by the BEI, were associated with people’s political affiliations.

Details

Social Responsibility Journal, vol. 16 no. 7
Type: Research Article
ISSN: 1747-1117

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Article
Publication date: 18 March 2020

Trang P. Tran, Michelle van Solt and James E. Zemanek Jr

This paper aims to tests a conceptual model capturing the influence of personalized advertising on customer perceptions of brands in social media and identifies three market…

3375

Abstract

Purpose

This paper aims to tests a conceptual model capturing the influence of personalized advertising on customer perceptions of brands in social media and identifies three market segments based on customers’ reactions to personalized ads.

Design/methodology/approach

Two studies are developed to test the model using partial least squares structural equation modeling (PLS-SEM). Additionally, cluster analysis, multi-group analysis (MGA) and serial mediation tests are also conducted to provide better insights into the results.

Findings

The results of the two studies show that all nine hypotheses are supported except for H4 in Study 1. Three market segments (ad lovers, ad adjusters and ad haters) are identified. Each segment has a typical attitude toward personalized advertisements.

Research limitations/implications

Built on self-congruence literature, the current research posits that consumer-brand self-congruence can be established when a customer sees a brand advertised on Facebook after searching for that brand online. Consistently, this paper finds that through self-congruence, personalized advertising has a positive impact on brand-related outcomes.

Practical implications

Three segments identified – “ad lovers,” “ad adjusters” and “ad haters” are important for marketers. Companies should develop an appropriate advertising campaign for each segment, especially once the general data protection regulation is in place. Companies will be subject to a noncompliance penalty if an advertisement is posted on a user s account without approval. Identifying this segment promptly will not only enable companies to save resources but also help avoid legal complications associated with privacy concerns.

Originality/value

This research sheds light on the effects of personalized advertising on customer perceptions of brands in social commerce.

Details

Journal of Consumer Marketing, vol. 37 no. 5
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 18 October 2018

John Tsalikis, Bruce Seaton, Philip L. Shepherd and Michelle van Solt

The unethical behavior of businesses toward their customers is thought to contribute to a loss of trust and confidence in the integrity of American corporations. Distrust between…

2851

Abstract

Purpose

The unethical behavior of businesses toward their customers is thought to contribute to a loss of trust and confidence in the integrity of American corporations. Distrust between the two parties in the marketplace inhibits business transactions. The business ethics index (BEI) was established to formally and continuously measure the consumer sentiments of the ethical behavior of American businesses. This paper aims to measure the effect of political affiliation on consumers’ ethical perceptions of businesses.

Design/methodology/approach

The BEI was originally developed as an indicator of consumers’ sentiments toward the ethicality of business practices. The current research uses the BEI once again to evaluate consumers’ perceptions of business ethics in the era of President Donald Trump and his administration. The BEI was therefore extended with the question: “Do you believe that because of the new president Donald Trump, businesses will behave: ‘more ethically’, ‘about the same’ or ‘more unethically’?”.

Findings

Data from 1,008 telephone interviews in the USA were used to calculate a BEI of 114.5, indicating an overall positive consumer sentiment toward the ethical behavior of business. Respondents’ political affiliation was found to significantly affect their perception of the ethical behavior of businesses.

Originality/value

This is an initial step in studying the connection between governmental policies and business ethics perception.

Details

Society and Business Review, vol. 15 no. 1
Type: Research Article
ISSN: 1746-5680

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Article
Publication date: 4 February 2021

Abdel Karim Halabi

This paper aims to describe how the COVID-19 pivot to online teaching enabled a student-produced podcast assessment to be created and substituted for the final examination in an…

523

Abstract

Purpose

This paper aims to describe how the COVID-19 pivot to online teaching enabled a student-produced podcast assessment to be created and substituted for the final examination in an MBA accounting course.

Design/methodology/approach

This paper provides instructors’ reflections and feedback from students on the usefulness of podcasts as an assessment tool in accounting education. Also included are the assignment instructions and a marking rubric which can be adapted as a sharing network.

Findings

The pivot to the authentic podcast assessment proved to be a very positive outcome during COVID-19 for instructors and students. The students embraced and enjoyed the task, and importantly it was an efficient learning experience that connected theory to practice, while preserving authenticity.

Originality/value

Podcasts have grown in popularity and have been widely used with students as receivers. The accounting education literature is however devoid of instances where podcasts have been used as an assessment tool. Although the assessment was changed because of the COVID-19 pandemic, it has ongoing applicability as a useful assignment in future semesters.

Details

Accounting Research Journal, vol. 34 no. 2
Type: Research Article
ISSN: 1030-9616

Keywords

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Article
Publication date: 13 April 2018

Yudi Fernando, Tim Walters, Mohamad Norris Ismail, Yong Won Seo and Masatoshi Kaimasu

The implementation of the risk management in the development of new car models can contribute to the improvement of the project management performance and project success. The…

4368

Abstract

Purpose

The implementation of the risk management in the development of new car models can contribute to the improvement of the project management performance and project success. The purpose of this paper is to provide evidence about whether project risk management (PRM) and green supply chain management (GSCM) are positively related to project management performance and the project success.

Design/methodology/approach

Data were collected from 145 project managers in the Malaysian automobile manufacturing industry and analyzed using structural equation modeling.

Findings

The results found that PRM and the GSCM had a positive association with project management performance and the project success.

Originality/value

The effective implementation of GSCM and risk mitigation strategy is strategic solutions to manage sustainable project performance and successful implementation of a project.

Details

International Journal of Managing Projects in Business, vol. 11 no. 2
Type: Research Article
ISSN: 1753-8378

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