Search results

1 – 10 of 208
Per page
102050
Citations:
Loading...
Access Restricted. View access options
Article
Publication date: 27 February 2007

Michelle R. Nelson and Hye‐Jin Paek

This research examines global advertising strategies and tactics in a global media brand for a shared audience across seven countries (Brazil, China, France, India, South Korea…

17574

Abstract

Purpose

This research examines global advertising strategies and tactics in a global media brand for a shared audience across seven countries (Brazil, China, France, India, South Korea, Thailand, and USA).

Design/methodology/approach

A content analysis of advertisements in local editions of Cosmopolitan magazine compares the extent of standardization in execution elements (advertising copy, models) across product nationality (multinational, domestic) and category (beauty, other).

Findings

Local editions deliver more multinational than domestic product ads across all countries, except India. Overall, multinational product ads tend to use standardized strategies and tactics more than domestic product ads, although this propensity varies across countries. Beauty products (cosmetics, fashion) are more likely to use standardized approaches than are other products (e.g. cars, food, household goods).

Research limitations/implications

The research only examines one type of magazine and for one type of audience.

Practical implications

A global medium such as Cosmopolitan offers international advertisers an opportunity to reach a shared consumer segment of women with varying degrees of standardization, and that even in Asian countries, some standardization is possible.

Originality/value

This is the first multi‐country study to examine advertising executions for global advertising strategy within a transnational media brand. Unlike previous studies that advise against global strategy in Asia, we find that contemporary advertisers are practicing some global advertising strategies, but to varying degrees.

Details

International Marketing Review, vol. 24 no. 1
Type: Research Article
ISSN: 0265-1335

Keywords

Access Restricted. View access options
Article
Publication date: 16 November 2015

Regina Ahn and Michelle R. Nelson

The purpose of this paper is to examine the behaviors and social interactions among preschool children and their teachers during food consumption at a daycare facility. Using…

1058

Abstract

Purpose

The purpose of this paper is to examine the behaviors and social interactions among preschool children and their teachers during food consumption at a daycare facility. Using social cognitive theory, the goal is to identify how role modeling, rules, behaviors and communication shape these young consumers’ health-related food consumption and habits.

Design/methodology/approach

This study was conducted in a US daycare facility among preschool children (aged four years) over a three-month period. Qualitative ethnographic methods included participant and non-participant observation of meals and snack-time.

Findings

Findings from the observations revealed that teachers’ food socialization styles and social interactions with peers cultivate children’s food consumption. In addition, commensality rules set by the childcare institution also help children learn other valuable behaviors (e.g. table manners and cleaning up).

Research limitations/implications

The study was conducted in one location with one age group so the results may not be generalized to all children. As more young children spend time in preschools and daycare centers, the understanding of how these settings and the caregivers and peers influence them becomes more important. Preschool teachers can influence their young students’ food consumption through their actions and words. Training teachers and cultivating educational programs about ways to encourage healthy eating habits could be implemented.

Originality/value

The paper offers observations of actual behaviors among young children in a naturalistic setting.

Details

Young Consumers, vol. 16 no. 4
Type: Research Article
ISSN: 1747-3616

Keywords

Access Restricted. View access options
Article
Publication date: 16 November 2015

Michelle R. Nelson, Brittany R.L. Duff and Regina Ahn

This paper aims to examine the perceptions of the visual packaging of snacks and nutrition knowledge among preschool children. Packages serve as persuasive media at the point of…

1388

Abstract

Purpose

This paper aims to examine the perceptions of the visual packaging of snacks and nutrition knowledge among preschool children. Packages serve as persuasive media at the point of purchase.

Design/methodology/approach

In this paper 13 interviews with four-year-olds were conducted. Children sorted seven snacks that implied fruit into categories based on perceptions of fun, taste, parent’s choice and “nutrition”. Children also drew trees with food that would make them healthy or not healthy.

Findings

Children attended to the package elements more than the product. All children selected the character fruit snack as their preferred choice; however, perceptions for fun and taste varied among snacks. Perceptions of healthiness showed evidence of heuristics (e.g. sugar = bad; fruit = good). Some children were able to understand that their parents’ choices may be different from their own.

Research limitations/implications

Because of the small sample size, it is not possible to generalize results to all children. Children seemed to understand that the character may not convey “healthy” or “taste”, but they still chose the snack with a character.

Practical implications

Children as young as four can understand nutrition heuristics and may/may not use those heuristics in product preferences.

Social implications

Children may be able to reason about their own preferences and others’ preferences at a preoperational stage of development.

Originality/value

Previous research indicates that older children are attracted by characters. The findings show that younger children also prefer characters but may be capable of disentangling the various associations of “characters”.

Details

Young Consumers, vol. 16 no. 4
Type: Research Article
ISSN: 1747-3616

Keywords

Available. Content available
Article
Publication date: 16 November 2015

Brian Young

294

Abstract

Details

Young Consumers, vol. 16 no. 4
Type: Research Article
ISSN: 1747-3616

Available. Content available
Book part
Publication date: 19 December 2017

Karin Klenke

Free Access. Free Access

Abstract

Details

Women in Leadership 2nd Edition
Type: Book
ISBN: 978-1-78743-064-8

Access Restricted. View access options
Book part
Publication date: 27 November 2014

Debashis ‘Deb’ Aikat

Interactive media strategies and digital tools have enabled advertisers to target children with promotional offers and creative appeals.

Abstract

Purpose

Interactive media strategies and digital tools have enabled advertisers to target children with promotional offers and creative appeals.

Design

Based on theories related to metaphors in advertisements, cognitive comprehension by children, promotional appeals, and presentation techniques, the research for this study comprised a content analysis of 1,980 online banner advertisements with reference to use of metaphors, promotional appeals, creative content, and selling techniques.

Findings

The research study concludes that online advertising to children, in contrast to traditional advertising vehicles, is characterized by (a) a vibrant visual metaphor, (b) surfeit of animated content, (c) interactive features, (d) myriad product types, and (e) creative content for a mixed audience of adults and children.

Originality

This study argues that the impact and content of the Internet as a new advertising medium are distinctly different from traditional characteristics of television and print.

Access Restricted. View access options
Book part
Publication date: 12 May 2022

Shanna E. Hirsch, Melissa K. Driver, Michelle Hinzman-Ferris and Allison Bruhn

Identifying students for intensive intervention (also referred to as Tier 3 supports) is most effective when implemented within a tiered system of support. Effective tiered…

Abstract

Identifying students for intensive intervention (also referred to as Tier 3 supports) is most effective when implemented within a tiered system of support. Effective tiered systems include both academic and behavioral supports for identifying and serving students with varied needs. In this chapter, we review existing research, discuss current practice, and offer guidance for identifying students with intensive academic and/or behavioral needs.

Details

Delivering Intensive, Individualized Interventions to Children and Youth with Learning and Behavioral Disabilities
Type: Book
ISBN: 978-1-80262-738-1

Keywords

Access Restricted. View access options
Article
Publication date: 18 June 2024

Brooke Beyer, Michelle Draeger and Eric T. Rapley

The process performed during a financial statement audit is critical but is unobservable to external stakeholders. This can create challenges in assessing the quality of…

123

Abstract

Purpose

The process performed during a financial statement audit is critical but is unobservable to external stakeholders. This can create challenges in assessing the quality of individual audit engagements. This study’s objective is to introduce and investigate an archival measure based on publicly available information that proxies for audit process ineffectiveness.

Design/methodology/approach

We proxy for audit process ineffectiveness using errors in the audit report. We examine audit reports to identify errors because the audit report represents the auditor’s primary communication with financial statement users and is subject to rigorous preparation and review. We first examine if typical factors influencing audit process ineffectiveness are associated with audit report errors. We then examine whether audit reports containing errors are associated with audit quality measures.

Findings

We find that errors are more likely to be present in audit reports when time pressure exists and less likely when auditors exert more effort and when audit engagement risk is higher. Results also show that errors in audit reports are positively associated with financial reporting misstatements, measured by subsequently disclosed Big R restatements and out-of-period adjustments.

Originality/value

Collectively, our evidence suggests that an audit report containing an error is a suitable proxy for audit process ineffectiveness. This proxy has audit quality implications because inattentiveness in one area of the audit process could indicate inattentiveness in another area.

Details

Journal of Accounting Literature, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0737-4607

Keywords

Available. Open Access. Open Access
Article
Publication date: 15 October 2016

Rehema Underwood, David Mohr and Michelle Ross

The quality of organizational leadership can have a significant impact on organizational success and employee well-being. Some research has shown that leaders with secure…

302

Abstract

The quality of organizational leadership can have a significant impact on organizational success and employee well-being. Some research has shown that leaders with secure attachment styles are more effective leaders, but the connection between different attachment styles and different leadership styles is unclear. Relationships between attachment styles and leadership styles were examined in this study. University personnel completed the Relationship Questionnaire and the Multifactor Leadership Questionnaire. Pearson correlation and multiple regression analyses revealed positive correlations between transformational leadership and secure attachment and negative relationships between transformational leadership and insecure attachment styles. Results of this study may help leaders recognize the relationship between their attachment style and their ability to increase organizational effectiveness and to decrease turnover.

Details

Journal of Leadership Education, vol. 15 no. 4
Type: Research Article
ISSN: 1552-9045

Access Restricted. View access options
Article
Publication date: 7 June 2019

Shelby D. Hunt

The purpose of this paper is to provide a retrospection on the importance, origins and development of the research programs in the author’s career.

458

Abstract

Purpose

The purpose of this paper is to provide a retrospection on the importance, origins and development of the research programs in the author’s career.

Design/methodology/approach

The study uses an autobiographical approach.

Findings

Most of the articles, research monographs and books that constitute this research and publishing efforts can be categorized into seven distinct, but related, research programs: channels of distribution; marketing theory; marketing’s philosophy debates; macromarketing and ethics; relationship marketing; resource-advantage theory; and marketing management and strategy. The value system that has guided these research programs has been shaped by specific events that took place in the author’s formative years. This essay chronicles these events and the origins and development of the seven research programs.

Originality/value

Chronicling the importance, origins and development of the seven research programs will hopefully motivate and assist other scholars in developing their own research programs.

Details

Journal of Historical Research in Marketing, vol. 11 no. 1
Type: Research Article
ISSN: 1755-750X

Keywords

1 – 10 of 208
Per page
102050