Kimberly Thomas-Francois, Marion Joppe and Michael von Massow
This study was undertaken to investigate whether a service-oriented approach to the local food supply chain contributes to strengthened linkages between accommodation and…
Abstract
Purpose
This study was undertaken to investigate whether a service-oriented approach to the local food supply chain contributes to strengthened linkages between accommodation and agricultural sectors, thereby creating value for users.
Design/methodology/approach
The qualitative study examined levels of customer/consumer engagement (CE) within theoretical constructs of the service-oriented framework and value co-creation, intangible resources and valued relationship within the value chain and food service. Also, two explanatory case studies were conducted on two accommodation properties.
Findings
Empirical findings indicated that the hospitality business which emphasized a consumer-centric service approach throughout the value chain – both forward (toward the consumer) and backward (toward the supplier) – had greater success in engaging customers. It also highlighted the importance of service leadership.
Practical implications
The research study provides practical guidance to members of the local food supply chains in the hospitality sector and strategies that can be used to optimize all opportunities to ensure consumers’ needs are met and exceeded as a precursor for repeat business.
Social implications
The intricacies of services when well understood and applied in hospitality businesses are likely to generate favorable outcomes such as poverty alleviation. Developing destinations invest significantly in tourism as a channel for economic development. Unfortunately, gains are forfeited since limited attention is given to strategically advancing consumer-centric service at the micro level in tourism businesses to the extent that these benefit other stakeholders. Fostering CE and developing a culture of service leadership appear to be critical success factors.
Originality/value
This study is unique and extremely relevant to island destinations as it provides insights using a service management framework in the Caribbean context on how destinations may enhance hospitality business through improved service in island states.
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Sylvain Charlebois and Michael von Massow
The purpose of this paper is to explore the introduction of the concept of co-opetition in an MBA classroom through the use of a live case study competition. As part of a capstone…
Abstract
Purpose
The purpose of this paper is to explore the introduction of the concept of co-opetition in an MBA classroom through the use of a live case study competition. As part of a capstone course at the University of Guelph, teams of three to four MBA students were required to work with a corporate partner in the food industry during a five-day intensive workshop. After spending one week analyzing and working on a plan, students were asked to compete in the MBA Boardroom Challenge, which is held on the last day of the course at the corporate partner’s headquarters. During the course of the week, while developing their plans, teams could choose to interact and met on two occasions with the corporate partner as a class to ask questions. This meant that teams operated in both a cooperative and competitive context during the course. While presentations were academically evaluated by the instructor, scholarships were offered to the winning team by the company using another set of criteria. This paper analyzes the effectiveness of blending cooperation and competition in a graduate business classroom and finds that the introduction of co-opetition enhanced outcomes for both students and partners. The limitations of this process are considered, and future research directions are suggested.
Design/methodology/approach
This project, the focus of this paper, was in partial fulfillment of a capstone strategic management course for the University of Glebe’s MBA program in Spring 2013. For this iteration, Longo’s Brothers, a well-established food distribution company, was brought in as the case study. The mandate of the course was to set a strategic view of Longo’s and Grocery Gateway (a division of Longo’s), a Canadian-based food e-distributor owned and operated by Longo’s Brothers. The concept of co-opetition and its application was introduced as part of the course.
Findings
Longo’s Brothers provided an ideal environment for a live case study. It was open, available end engaged at all levels. Its status as a family-owned business offered a unique perspective on the food industry as well. Students benefited from the company’s openness to share sensitive information with the group, and were able to ask information on finances, marketing, human resources and the organizational structure of the company. The level of cooperation was more than adequate for a MBA-level course. But students faced a few challenges.
Research limitations/implications
The unpredictable nature of the entire process did not allow for measurement of knowledge acquirement and skill development. This is something such a course should address in future iterations. Future research could usefully explore a number of research questions around this area; namely, how live case studies might enable MBA students to better understand the element of co-opetition in their industry, while going through the interplay between theory and the practical application of theory over time. Also to be assessed is the choice of an incentive for the winning team and the overall effectiveness of doing so. The impact of this crucial elements on the course needs to be measured over a greater length of time.
Practical implications
Live case studies may be integrated into multiple courses, however, they require a lot of work on the part of the instructor, particularly when dealing with a company to negotiate an incentive and leverage the competitive environment. Setting up and maintaining relationships with collaborative corporate partners for the program takes significant time and effort, and the schedule of inputs into the students’ learning may not synchronize with the normal pattern of teaching. Whether this type of course can be sustained within a normal university environment is a moot point.
Social implications
While presentations were evaluated academically by the instructor, scholarships were offered to the winning team by the company using another set of criteria. Criteria for grading are readily available to students at the start of the course, as per the University Senate bylaws. However, criteria used by the corporate partner are not disclosed, not even to the instructor. In fact, for the Longo’s Brothers project, the winning team failed to receive the highest grade. The winning team received the third highest grade of all seven teams competing.
Originality/value
The element of co-opetition in a MBA classroom seems to elevate the quality of projects, but more evidence need to be gathered to reinforce this hypothesis. It is believed that university courses cannot fully negotiate the emotional turmoil or complexity that live case studies encompass with conventional models of evaluation.
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Doris Miculan Bradley, Tony Elenis, Gary Hoyer, David Martin and James Waller
Challenged by a clear shortfall of available employees to be long-term members of the food service industry, this paper aims to establish reasons for the shortage of available…
Abstract
Purpose
Challenged by a clear shortfall of available employees to be long-term members of the food service industry, this paper aims to establish reasons for the shortage of available employees and curate a number of strategies to improve the situation.
Design/methodology/approach
This paper draws on the perspectives of many industry stakeholders. These professionals collaborated to identify a number of contributing factors to the shortage of employees in the Canadian food and beverage industry. Corresponding solutions were assessed, prioritized and categorized by groups responsible for taking action.
Findings
There are many strategies that can be implemented in both the short and long term that can increase the draw for potential employees to join this industry.
Practical implications
Industry members, educators and government policymakers can all play a role in improving the worker shortage in the food service industry. The recommendations range from industry collaboration to redefinition of jobs and to redistribution of wages.
Originality/value
The co-authors of this paper include the President and CEO of Ontario Restaurant, Hotel and Motel Association and educators with strong industry experiences gained in the positions of food and beverage director, restaurant manager and executive chef. Given the diverse experiences of the author team, this paper creates a more holistic view of the recommendations to consider for this industry to see positive change.
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Ye (Sandy) Shen, Michael Lever and Marion Joppe
Destination management organizations deliver travel-related information through visitor guides to build destination awareness and attract potential tourists. Therefore, this…
Abstract
Purpose
Destination management organizations deliver travel-related information through visitor guides to build destination awareness and attract potential tourists. Therefore, this research aims to investigate how people read such a guide, understand their attitudes and to provide recommendations on enhancing its design.
Design/methodology/approach
This research used eye-tracking technology in tandem with surveys and in-depth interviews. Eye-tracking technology uncovered the elements of a visitor guide that attracted particular attention, whereas surveys and interviews provided deeper insights into people’s attitudes toward them.
Findings
People do not spend attention equally on each page of a visitor guide. Instead, they look at the reference points (i.e. photo credits, photos, headings and bolded words) and then read the adjacent areas if the information triggers their interest. The characteristics of the attractive components of a visitor guide were discussed and suggestions on designing a more appealing guide were provided.
Research limitations/implications
The triangulated approach not only generated objective and insightful results but also enhanced research validity. This exploratory sequential mixed method can usefully be applied to test other stimuli and assess attention.
Practical implications
To be deemed appealing, a visitor guide should avoid ads unrelated to the destination, include more photos, use the list format and bolded words, add stories or selected comments from social media and provide well-designed maps.
Originality/value
This research fills a gap in the literature by using a triangulated approach including eye-tracking, survey and interviews to examine a 68-page visitor guide. The concept of reference-point reading behavior is proposed. Practical implications are discussed to improve the design of a visitor guide.
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Na Hao, H. Holly Wang, Xinxin Wang and Wetzstein Michael
This study aims to test the compensatory consumption theory with the explicit hypothesis that China's new-rich tend to waste relatively more food.
Abstract
Purpose
This study aims to test the compensatory consumption theory with the explicit hypothesis that China's new-rich tend to waste relatively more food.
Design/methodology/approach
In this study, the authors use Heckman two-step probit model to empirically investigate the new-rich consumption behavior related to food waste.
Findings
The results show that new-rich is associated with restaurant leftovers and less likely to take them home, which supports the compensatory consumption hypothesis.
Practical implications
Understanding the empirical evidence supporting compensatory consumption theory may improve forecasts, which feed into early warning systems for food insecurity. And it also avoids unreasonable food policies.
Originality/value
This research is a first attempt to place food waste in a compensatory-consumption perspective, which sheds light on a new theory for explaining increasing food waste in developing countries.
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Kalyani Mangalika Lakmini Rathu Manannalage, Shyama Ratnasiri and Andreas Chai
While the monetary returns to education are well documented in the economics literature, the studies on non-monetary returns to education are scarce. The purpose of this study is…
Abstract
Purpose
While the monetary returns to education are well documented in the economics literature, the studies on non-monetary returns to education are scarce. The purpose of this study is to provide new insights into the non-market outcomes by exploring how education influences the food consumption choices of households and how these effects vary across different socio-economic groups using household-level calorie consumption data from Sri Lanka.
Design/methodology/approach
This study uses two waves of Household Income and Expenditure Surveys – 2006/2007 and 2016. The methods adopted in analysing the data were descriptive statistics and the OLS regression model.
Findings
The empirical results show that educated poor households pay less per calorie compared to non-educated poor households, highlighting the role of education in improving the ability to make better food choices and manage household budgets more economically.
Practical implications
This study informs policy-makers of the importance of education for formulating food and nutritional policies, which aim to raise the standard of living of resource-poor and vulnerable households in Sri Lanka as well as other developing countries with similar socio-economic conditions.
Originality/value
To the best of the authors' knowledge, this study is the first to explore the impact of education on the calorie consumption behaviour of people in the Sri Lankan context using nationwide household surveys.
Peer review
The peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-01-2022-0007
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This paper aims to investigate the current value chain activities grounded on Porter’s value chain theory and to examine the drivers of strategic environmentalism that influence…
Abstract
Purpose
This paper aims to investigate the current value chain activities grounded on Porter’s value chain theory and to examine the drivers of strategic environmentalism that influence sustainable value chain adoption. This study further constructs a prescriptive model to reveal the extent to which information communication technology (ICT)-based industries are adopting sustainable value chain practices.
Design/methodology/approach
Data were collected using questionnaire from selected ISO 14000/14001-certified ICT-based firms in Malaysia and analyzed using partial least square-structural equation modeling.
Findings
Results reveal that the primary activities positively influence sustainable value chain. Moreover, results indicate that support activities significantly influence sustainable value chain adoption in ICT-based firms. Results further show that strategic environmentalism drivers have an impact on sustainable value chain adoption.
Research limitations/implications
Data were collected from ICT-based industries in Malaysia only. Additionally, this research extends the body of knowledge and offers theoretical implications for ICT-based industries in Malaysia and other emerging economies in adopting sustainable value chain activities.
Practical implications
Practically, this study assists ICT-based industries to change their current paradigm from the traditional operations to a more holistic approach toward supporting practitioners to simultaneously achieve social responsibility, environmental and economic growth.
Social implications
This study offers social implications for ICT-based industries to implement cleaner operations by decreasing CO2 emission, lessening energy usage, diminishing cost incurred and minimizing usage of natural resources, thereby increasing product recovery and recycle-ability of IT hardware.
Originality/value
This study is one of the first to address the issue related to sustainable value chain in ICT-based industry by providing a roadmap on how practitioners can implement sustainable initiatives or more significantly, how to infuse these initiatives in their current chain, while concurrently enhancing competitiveness. Furthermore, this paper examines the current activities implemented by practitioners toward sustainable value chain adoption and explores the correlation of the drivers of strategic environmentalism with regard to sustainable value chain.
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Keywords
- Quantitative
- Corporate social responsibility
- Process design
- Economic and social systems
- New business or process or operations models
- Modelling of systems and processes
- Sustainability development
- Sustainable value chain adoption
- Strategic environmentalism
- Primary value chain activities
- Support value chain activities
- ICT firms
Elisa Truant, Laura Broccardo, Francesca Culasso and Demetris Vrontis
This study analyses how family-run businesses operating in the Italian food sector faced the ongoing COVID-19 pandemic that affected the global economy, with the support of…
Abstract
Purpose
This study analyses how family-run businesses operating in the Italian food sector faced the ongoing COVID-19 pandemic that affected the global economy, with the support of management accounting systems.
Design/methodology/approach
The methodology used is based on a survey questionnaire conducted on Italian family firms involved in food business. Both qualitative and quantitative data were collected and analysed.
Findings
This study categorised the companies into three groups, according to their long-term orientation and the use of management accounting tools. The results highlight proactive versus passive companies that emphasise various recovery paths from the perspective of performance.
Research limitations/implications
Limitations refer to the attention on a single country and the sample size.
Practical implications
The main practical implication refers to management at different levels that should better understand how a clear long-term orientation can maintain the competitive position and pre-crisis performance.
Originality/value
This study examines the measures launched by companies to address challenges originating from the COVID-19 pandemic.
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Kirti Nayal, Rakesh D. Raut, Maciel M. Queiroz, Vinay Surendra Yadav and Balkrishna E. Narkhede
This article aims to model the challenges of implementing artificial intelligence and machine earning (AI-ML) for moderating the impacts of COVID-19, considering the agricultural…
Abstract
Purpose
This article aims to model the challenges of implementing artificial intelligence and machine earning (AI-ML) for moderating the impacts of COVID-19, considering the agricultural supply chain (ASC) in the Indian context.
Design/methodology/approach
20 critical challenges were modeled based on a comprehensive literature review and consultation with experts. The hybrid approach of “Delphi interpretive structural modeling (ISM)-Fuzzy Matrice d' Impacts Croises Multiplication Applique'e à un Classement (MICMAC) − analytical network process (ANP)” was used.
Findings
The study's outcome indicates that “lack of central and state regulations and rules” and “lack of data security and privacy” are the crucial challenges of AI-ML implementation in the ASC. Furthermore, AI-ML in the ASC is a powerful enabler of accurate prediction to minimize uncertainties.
Research limitations/implications
This study will help stakeholders, policymakers, government and service providers understand and formulate appropriate strategies to enhance AI-ML implementation in ASCs. Also, it provides valuable insights into the COVID-19 impacts from an ASC perspective. Besides, as the study was conducted in India, decision-makers and practitioners from other geographies and economies must extrapolate the results with due care.
Originality/value
This study is one of the first that investigates the potential of AI-ML in the ASC during COVID-19 by employing a hybrid approach using Delphi-ISM-Fuzzy-MICMAC-ANP.