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Article
Publication date: 1 June 1999

Michael Tribe

320

Abstract

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Journal of Economic Studies, vol. 26 no. 3
Type: Research Article
ISSN: 0144-3585

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Available. Content available
Article
Publication date: 1 February 2003

Michael Tribe

333

Abstract

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Journal of Economic Studies, vol. 30 no. 1
Type: Research Article
ISSN: 0144-3585

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Book part
Publication date: 1 April 2004

Zehava Zevit

A longstanding question of American constitutionalism emerges out of the fact that constitutions demand fidelity. By virtue of what is the American Constitution binding? Zevit…

Abstract

A longstanding question of American constitutionalism emerges out of the fact that constitutions demand fidelity. By virtue of what is the American Constitution binding? Zevit contends that many of the explanations of constitutional fidelity offered today fail to reconcile Americans’ submission to a Constitution written and ratified by generations of long ago with their claim (or aspiration) to be self-governing as a People today. Zevit introduces one type of explanation (the aptness explanation) that does not contain this flaw, and, drawing on an expansive definition of culture as a notion that encompasses the legal-political, offers the concepts of legal-political culture and baseline community as a framework for assessing the Constitution’s aptness while maintaining the People’s self-rule. She argues that constitutional aptness secures the foundations of constitutional legitimacy.

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Studies in Law, Politics and Society
Type: Book
ISBN: 978-1-84950-262-7

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Publication date: 21 August 2017

Michael Spivey

Since Michael Burawoy’s 2004 presidential address to the American Sociological Association, there has been a growing interest among sociologists in “public sociology.” Though…

Abstract

Since Michael Burawoy’s 2004 presidential address to the American Sociological Association, there has been a growing interest among sociologists in “public sociology.” Though controversial in the discipline, public sociology parallels several other “engaged” forms of sociological inquiry, such as service-learning, collaborative research, participatory research, civic engagement, action research, and others. While forms of public sociology are growing among sociologists, there is little linkage with the symbolic interactionist tradition in the discipline. The ethnographic case study presented here attempts to make a link between public sociology and symbolic interactionism. Beginning in 1994 to the present, the author has been involved in the formal and informal recognition efforts of the Pee-Dee Native-American tribe in the author’s home state of South Carolina. The Pee-Dee finally gained state recognition in 2006. The struggle on the part of the tribe to gain state recognition began formally in the early 1970s. The central social issue for the tribe has always revolved around their perceived lack (primarily on the part of the dominant group) in terms of cultural and historical identity. The paradox for the tribe is found in the contradictions between their actual lived historical experience, beginning in colonial times, and the historical interpretation, on the part of earlier historians of the southeast, that the smaller tribes simply “vanished” after 1775. The paradox is also furthered by the stereotypes of what constitutes “real Indians,” which, in many ways, inform the formal recognition requirements by the state. The chapter begins with an exploration of the historical, colonial context, followed with the ethnographic story of my time with the Pee-Dee in the field and our struggle to collaborate on finding a working interpretation of the tribe’s historical and cultural existence as a people. The chapter ends with some thoughts on how a critical symbolic interactionism can promote a successful public sociology project.

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Article
Publication date: 26 October 2018

Vishag Badrinarayanan and Jeremy J. Sierra

Understanding consumer engagement in brand-centric collectives remains a critical area of interest in the branding literature. Although various antecedents have been examined in…

1138

Abstract

Purpose

Understanding consumer engagement in brand-centric collectives remains a critical area of interest in the branding literature. Although various antecedents have been examined in prior research, members’ perceptions regarding how society evaluates such collectives remain under-explored. Focusing on brand tribes as the focal brand-centric consumer collective, the aim of this research is to examine and replicate the effects of inferences regarding societal approval (i.e. reputation, stigma and legitimacy) on members’ commitment to the tribe and brand tribalism.

Design/methodology/approach

Two distinct video game communities – one typically described in research and media as mainstream (Study 1; N = 242) and the other as deviant (Study 2; N = 926) – are used for data collection. Structural equation modeling is used to test hypotheses.

Findings

Interestingly, the significance and the direction of the paths differ meaningfully for these samples. For the mainstream community, reputation relates positively to legitimacy, while stigma relates inversely to both legitimacy and commitment. For the deviant community, reputation relates positively to legitimacy, while stigma relates positively to both legitimacy and commitment. For the mainstream community, reputation relates positively to commitment; for the deviant community, this relationship is non-significant. In turn, positive effects are found for legitimacy and commitment on brand tribalism (mainstream community) and for commitment on brand tribalism (deviant community).

Research limitations/implications

Using data from video gamers within mainstream and deviant communities may constrain external validity. As effect sizes in this setting are cognized, researchers have additional benchmarks for future brand tribalism research.

Practical implications

Perceived societal approval influences engagement in brand communities, albeit in different ways depending on the type of community. Therefore, perceptions of societal approval among current and potential brand community members must be acknowledged and understood by marketers. Within mainstream and deviant video game communities, such tribal-laden following exists. By further understanding determinants of brand tribalism, marketers and brand managers are in a better position to devise adroit strategies that appeal to targeted consumers, thereby boosting brand value.

Originality/value

Conceptualizing brand tribalism anthropologically, this study adds to the branding literature by examining cardinal, brand community/tribe-linked antecedents of brand tribalism, whereas previous study explores brand tribalism from the perspective of members’ evaluation of focal brands and existing community members. This investigation is fixated on members’ perceptions of societal impressions of the brand tribe, offering novel insight to brand tribe formation. Further, although pure replication is pursued, the results of the path analysis between the mainstream and deviant community samples vary, suggesting not all tribes are formed equally even within the same industry/context.

Details

Journal of Product & Brand Management, vol. 27 no. 4
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 8 April 2014

Anjala Selena Krishen, Robyn Raschke, Pushkin Kachroo, Michael LaTour and Pratik Verma

The aim of this paper is to identify the best marketing communications for policy messages that makes these messages acceptable and fair to the public. Within the context of the…

1062

Abstract

Purpose

The aim of this paper is to identify the best marketing communications for policy messages that makes these messages acceptable and fair to the public. Within the context of the Vehicle Miles Traveled (VMT) tax, this paper examines how framing messages through the alternative perspective of tribalism can increase individual support towards the corresponding policy.

Design/methodology/approach

The paper uses a mixed methods approach. Study 1 uses a qualitative content analysis process based on grounded theory to identify the themes that surround 331 public comments on a transportation policy. Study 2 follows with two 2x2 quantitative factorial experiments to test specific hypotheses.

Findings

If messages are framed to address the collective losses of the political tribe for collective good, then they generate more favorable attitudes towards the policy, as opposed to the self-interest perspective.

Research limitations/implications

This paper focuses on two political tribes: the collective good and self-interest. Additional research needs to address the other socially symbolic political tribes to develop the empirical research on the theory of tribalism.

Practical implications

The marketing of public policy based on traditional segmentation is limiting. Policy messages can be more salient if they are framed for the political consumption of the socially symbolic tribe.

Originality/value

A key contribution is that the paper is the first to use a mixed methods approach, with two studies that examine the effects of framing policy from a tribalism perspective.

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Article
Publication date: 5 June 2007

Bernard Cova, Stefano Pace and David J. Park

The “brand community” concept believes that the meaning of the brand transcends national boundaries. However, such an assumption presents challenges arising out of several reasons…

7648

Abstract

Purpose

The “brand community” concept believes that the meaning of the brand transcends national boundaries. However, such an assumption presents challenges arising out of several reasons including co‐existence of sub‐tribes within a given brand community that allocate different meanings to a particular brand. This plurality of meanings seems exacerbated for global brands where meanings are shaped by tremendously varying cultures. Aims to address the issues.

Design/methodology/approach

This text relies on a comparative study of the meanings attributed to one particular global brand, Warhammer, by the members of its brand community in France and the USA.

Findings

Findings highlight the elements of homogeneity and heterogeneity that reside in the cross‐border meanings of the brand. The authors also discuss the marketplace relevance arising out of this plurality that should be taken into account by global marketers.

Originality/value

The present text argues that community attached to a global brand constitutes a complex phenomenon, one that both integrates and ignores geographical considerations.

Details

International Marketing Review, vol. 24 no. 3
Type: Research Article
ISSN: 0265-1335

Keywords

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Article
Publication date: 1 January 1993

Ernest Raiklin

In the epigraph of the paper, Aristotle reminds us that confusion and inconsistency arise when people attach more than one meaning to any particular term (“name”). It seems that…

110

Abstract

In the epigraph of the paper, Aristotle reminds us that confusion and inconsistency arise when people attach more than one meaning to any particular term (“name”). It seems that Aristotle could not have better described the situation with the connotation of Jewishness in the contemporary world.

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International Journal of Sociology and Social Policy, vol. 13 no. 1/2
Type: Research Article
ISSN: 0144-333X

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Article
Publication date: 6 December 2023

Averi R. Fegadel and Michael J. Lynch

The purpose of this study is to explore the genocidal impacts of uranium mining for Native Americans in the Northwest and Northern Plains, as well as their resistance to…

128

Abstract

Purpose

The purpose of this study is to explore the genocidal impacts of uranium mining for Native Americans in the Northwest and Northern Plains, as well as their resistance to historical and contemporary acts of colonialism.

Design/methodology/approach

Using a case study approach, this study gathered qualitative data from various government, tribal and news sources to investigate the extent of ecological violence experienced by Native Americans specific to uranium mining processes on Spokane Indian Reservation, Pine Ridge Reservation and Wind River Reservation.

Findings

Native Americans in the Northwest and Northern Plains are victimized by the capitalism-genocide involved in uranium production. The consequences of the uranium industry boom in the 1950s–1980s has left Native Americans with degraded lands, polluted water sources and a legacy of adverse health effects, including some of the highest rates of cancer.

Social implications

The work discussed in this paper offers possibilities for collaborating with Native Americans to develop more sustainable energy options for the USA to make the necessary shift away from fossil fuels and nuclear energy.

Originality/value

Prior research has addressed the genocidal impacts of uranium mining for Native Americans in the Southwest USA and claimed these actions were direct consequences of toxic colonialism, capitalistic agendas and the treadmill of production (Fegadel, 2023). Most uranium was recovered from ore deposits within the Colorado Plateau, and most abandoned uranium mines (AUMs) are located within the same region. Tribes residing in the Northwest and Northern Plains have, however, experienced similar plights as those in the Southwest, but these issues have not been widely examined.

Details

Safer Communities, vol. 23 no. 2
Type: Research Article
ISSN: 1757-8043

Keywords

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Book part
Publication date: 7 December 2009

Samba Moriba and Michael C. Edwards

The effectiveness of educational leadership varies considerably from one culture to another and by region of the world. Cultural differences and how they may be negotiated, to a…

Abstract

The effectiveness of educational leadership varies considerably from one culture to another and by region of the world. Cultural differences and how they may be negotiated, to a large extent, determines the level of effectiveness of educational leaders (Nahavandi, 2009). Although many theoretical descriptions proffer ideal cases of “best practice” instructional leadership, what is manifested by the behavior of leaders is what really counts.

Details

Educational Leadership: Global Contexts and International Comparisons
Type: Book
ISBN: 978-1-84950-645-8

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