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Article
Publication date: 22 May 2009

Michael Syrett

849

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Strategic Direction, vol. 25 no. 7
Type: Research Article
ISSN: 0258-0543

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Article
Publication date: 6 February 2009

James T. Walz

1350

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Leadership & Organization Development Journal, vol. 30 no. 1
Type: Research Article
ISSN: 0143-7739

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Book part
Publication date: 10 June 2019

Anna Copeland Wheatley and Lillie M. Hibbler-Britt

The alphabet is running out of letters to tag new generations of young people who are entering the workforce. Gen Xers are now executive managers as Gen Ys settles into corporate…

Abstract

The alphabet is running out of letters to tag new generations of young people who are entering the workforce. Gen Xers are now executive managers as Gen Ys settles into corporate careers. But what happens when Gen Z moves into the workplace? It seems oddly appropriate that these true digital natives will close out the alphabet because they are poised to reinvent the very nature of what we think of as work and business. Globalization and automation are both decisive factors in the creation of goods and services, often with less and less human oversight. At the same time, technology is creating a new, decentralized and digitized workforce that work more as free agents than company employees. This article will examine how companies can manage the transition of a workforce that is automated and can work from anywhere.

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Advances in the Technology of Managing People: Contemporary Issues in Business
Type: Book
ISBN: 978-1-78973-074-6

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Article
Publication date: 1 September 2004

Michel Syrett and Jean Lamminman

Identifies five features which distinguish the millennial generation (or Generation Y), focusing on young people aged 18 to 24: intimacy, loyalty, awareness, balance, and risk…

9659

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Identifies five features which distinguish the millennial generation (or Generation Y), focusing on young people aged 18 to 24: intimacy, loyalty, awareness, balance, and risk. Examines each of these: intimacy refers to the reliance of millennials on mobile phones and the internet to initiate as well as maintain friendships; loyalty is to friends rather than to mainstream corporate culture; awareness is of the manipulation that much traditional advertising involves; balance is of “unsocial” hours into a 24 hour culture; and risk reflects the fact that millennials are not free agents but are subject to change such as the dotcom bubble burst. Relates these features to advertising concerns such as brand loyalty, advertising to brand aware and cynical millennials, “cause‐branding” (ie linking brands with worthy causes), and globalism.

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Young Consumers, vol. 5 no. 4
Type: Research Article
ISSN: 1747-3616

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Migration Practice as Creative Practice
Type: Book
ISBN: 978-1-83867-766-4

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Book part
Publication date: 5 January 2016

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Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
Type: Book
ISBN: 978-1-78560-216-0

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Publication date: 17 June 2019

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Creating Entrepreneurial Space: Talking Through Multi-Voices, Reflections on Emerging Debates
Type: Book
ISBN: 978-1-78769-577-1

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Publication date: 5 January 2016

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Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
Type: Book
ISBN: 978-1-78560-216-0

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Book part
Publication date: 5 January 2016

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Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
Type: Book
ISBN: 978-1-78560-216-0

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Book part
Publication date: 5 January 2016

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Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
Type: Book
ISBN: 978-1-78560-216-0

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