The purpose of this paper is to investigate the feasibility of the adaptive reuse of a particular case study, and the evaluation of it within the context of international research…
Abstract
Purpose
The purpose of this paper is to investigate the feasibility of the adaptive reuse of a particular case study, and the evaluation of it within the context of international research done on similar projects. It aims to highlight the reuse potential of industrial structures by private developers, and the financial, environmental and social advantages that they could hold.
Design/methodology/approach
A literature review that explores these themes is followed by the post-occupancy analysis of the case study. Data were gathered primarily through interviews with key role players in the project, site visits and an analysis of the relevant project documentation.
Findings
While there are a number of international examples of the reuse of power stations in particular, these are mostly on a large scale, dependent mostly on government funding, lottery funding and donations and generally stripped of most of their machinery. The case study is a smaller-scale example which demonstrates that a project of this nature can be entirely funded by a private developer, that it can be sustainable and that it can be done while keeping most of the original machinery in place. The case study confirms a number of findings that are revealed in current research in the field, and it also shows the relative advantages of adaptive reuse when compared to new-build projects.
Research limitations/implications
There is fairly limited information and published research about adaptive reuse, especially in South Africa, so the paper builds on international knowledge on the subject while exposing a suitable local example. It is hoped that the study will not only lead to further research and post-occupancy analysis of similar projects in South Africa in particular, but also support international research that indicates the feasibility of adaptive reuse.
Originality/value
The Thesen Islands power station (or the Turbine Hotel as it is now known) could potentially be used as a precedent for similar redevelopments, and it could shed some light on the opportunities and constraints related to the management of fixed engineering assets.
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Tomi Ovaska, Louw Van der Walt and Robert B. Anderson
The purpose of this study is to focus on the development experience in the global world of two small communities, Viimsi in Estonia and Magog in South Africa. These two…
Abstract
Purpose
The purpose of this study is to focus on the development experience in the global world of two small communities, Viimsi in Estonia and Magog in South Africa. These two communities were chosen as exemplars because the authors were familiar with both, and understood them to be illustrative of differing outcomes of interaction of small communities with the global economy offering the prospect of generalisation of findings to the framework and theory. Twenty years ago, both were poor, since then Viimsi has become wealthy, while Magopa remains poor. It is not believed that becoming the wealthiest community in Estonia was Viimsi’s per-determined destiny. What people of Viimsi did to make their community a success relative to the surrounding peer communities is a story of the visible as much as the invisible attributes.
Design/methodology/approach
These attributes are examined using a framework the authors’ originally developed to explore the participation of Indigenous communities in the global economy in pursuit of development as they defined it. A thorough investigation was done on the interactions among various community stakeholder groups in an attempt to describe the social fabric of these two communities, and this was used to explain why Viimsi was able to take advantage of globalisation, when Magopa was not.
Findings
While it will be hard, no doubt, to translate all the success attributes of Viimsi to a different location and time, some of the lessons that were uncovered from the study are universal in nature, making them potentially useable for other small communities trying to find their way in the global world.
Research limitations/implications
Studying only two communities means that the generalisation of the findings is limited to theory. None can be made directly to the population of similar communities, except indirectly through exploration using the theory being developed to test its validity in other circumstances.
Practical implications
The findings from this paper will increase the understanding of the factors that contribute the a community’s success of lack of, in participating in the global economy.
Originality/value
This is an under-researched area within development literature.
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Michael M. Goldman, Mignon Reyneke and Tendai Mhizha
This case allows students to engage with classical marketing tenets of branding, media and communications decisions and content marketing within a management framework.
Abstract
Subject area
This case allows students to engage with classical marketing tenets of branding, media and communications decisions and content marketing within a management framework.
Study level/applicability
This case is appropriate for an undergraduate or graduate-level programme in marketing management.
Case overview
Suzanne Stevens was part of a group of four former senior employees of a large life insurance firm that decided to establish a new and innovative South African insurance company, BrightRock. They identified a gap in a large and highly competitive (albeit generic and opaque) insurance market and developed a distinctive positioning within the market. There was low consumer understanding of the technical aspects of life insurance products, and no existing life insurance product provided an individualized offering. Stevens developed the company’s brand and marketing strategy by drawing on reputation drivers, traditional advertising and a content marketing approach. BrightRock focused on change moments in consumers’ lives, including getting married, having children or getting a new job, and changed the standard insurance product model by launching an individualized flexible product that could adapt with the consumer through their various life stages. The case study documents the first three years of BrightRock’s operations, with a strong focus on brand and product development, distribution and communication. The case dilemma involves choices Stevens faced at the beginning of 2015 about marketing investments across paid, earned and owned media.
Expected learning outcomes
This study enables to critique the development of a services brand; integrate paid, owned and earned media to increase communication effectiveness and efficiency; and critique a content marketing strategy.
Supplementary materials
Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
Subject code
CSS 8: Marketing.
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Anna Marie Johnson, Claudene Sproles and Robert Detmering
The purpose of this paper is to provide a selected bibliography of recent resources on library instruction and information literacy.
Abstract
Purpose
The purpose of this paper is to provide a selected bibliography of recent resources on library instruction and information literacy.
Design/methodology/approach
The paper introduces and annotates periodical articles, monographs, and audiovisual material examining library instruction and information literacy.
Findings
The paper provides information about each source, discusses the characteristics of current scholarship, and describes sources that contain unique scholarly contributions and quality reproductions.
Originality/value
The information may be used by librarians and interested parties as a quick reference to literature on library instruction and information literacy.
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Aqueeb Sohail Shaik and Sanjay Dhir
The purpose of this paper is to conduct a structured review of the literature on the factors affecting the strategic thinking of an organization. This study offers some…
Abstract
Purpose
The purpose of this paper is to conduct a structured review of the literature on the factors affecting the strategic thinking of an organization. This study offers some theoretical insights by analysing the divergent or analogous views of authors on these factors by analysing the empirical studies carried out in the literature.
Design/methodology/approach
An empirical method of conducting a structured literature review has been adopted in this study. Theory context characteristic methodology framework and meta-analysis are the methodologies applied to analyse the different empirical studies conducted in the literature and determine the variation or similarities in the views of authors over the same factor based on their effect sizes. This study analyses over 45 different empirical studies in the literature conducted on the factors affecting strategic thinking.
Findings
This study explains how the factors have been similarly or differently explained by the authors in the literature. This analysis gives a better understanding of the factors affecting strategic thinking and quantitatively amalgamates the current empirical studies carried out in the literature. The effects sizes generated for each factor helps in determining the homogeneous or heterogeneous nature of the factor.
Research limitations/implications
The study is limited only to analyse the homogeneity or heterogeneity of the factors affecting strategic thinking at an organisational level. This study can be further extended by analysing the type of effect these factors have on the strategic thinking of the organisation.
Practical implications
The findings of this study identify the homogeneity or heterogeneity of the factors affecting strategic thinking in an organisation. This helps the top management to concentrate on these factors, which might develop a strategic thinking nature in the organisation, leading to the better formation of strategies, and successfully implement them in their businesses.
Originality/value
The study fills the unattended gaps in the literature by analysing the homogeneous and heterogeneous nature of the factors affecting the strategic thinking of an organisation.
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Paul Michael Cozens, Greg Saville and David Hillier
The purpose of this paper is to critically review the core findings from recently published place‐based crime prevention research. The paper aims to critically evaluate the…
Abstract
Purpose
The purpose of this paper is to critically review the core findings from recently published place‐based crime prevention research. The paper aims to critically evaluate the available evidence on the contribution of crime prevention through environmental design as a crime prevention strategy.
Design/methodology/approach
Large‐scale evaluations of crime prevention through environmental design (CPTED) are reviewed with a view to clarifying current knowledge on the evidence of crime prevention through environmental design.
Findings
The review concludes that there is a growing body of research that supports the assertion that crime prevention through environmental design is effective in reducing both crime and fear of crime in the community.
Research limitations/implications
Although the paper may not review all the evaluations of CPTED, it nonetheless provides a detailed compilation and overview of the most significant research in the area, including an extensive and modern bibliography on the subject. Research implications will be the subject of a forthcoming paper.
Practical implications
CPTED is an increasingly fashionable approach and is being implemented on a global scale. Additionally, individual components such as territoriality, surveillance, maintenance, access control, activity support and target‐hardening are being widely deployed. However, the evidence currently available is inconclusive and much criticised, which effectively prevents widespread intervention and investment by central government. The paper details the difficulties associated with demonstrating the effectiveness of CPTED.
Originality/value
The paper concludes that although empirical proof has not been definitively demonstrated, there is a large and growing body of research, which supports the assertion that crime prevention through environmental design is a pragmatic and effective crime prevention tool. This review provides an extensive bibliography of contemporary crime prevention through environmental design and a follow‐up paper will discuss the future research priorities for it.
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Michael C. Brennan and Pauric McGowan
To explore, describe and explain what processes are at work in facilitating or inhibiting entrepreneurship amongst academics.
Abstract
Purpose
To explore, describe and explain what processes are at work in facilitating or inhibiting entrepreneurship amongst academics.
Design/methodology/approach
A corporate entrepreneurship perspective is used to construct a framework for understanding academic entrepreneurship at different ontological levels within a university context. A single case study method is adopted involving a purposeful sampling strategy of academic entrepreneurs within one university. A sense‐making approach investigated the practice of entrepreneurship by academics.
Findings
Develops a tentative framework for bounding the phenomenon of academic entrepreneurship and presents a model that attempts to identify key elements of academic entrepreneurship in terms of different modes of knowledge production and value‐creating processes.
Research limitations/implications
The single case setting limits the applicability of the research to other institutions. However, the framework and model that are developed and the overall approach are valuable contributions to an important, emerging research area. The academic entrepreneurship framework provides a series of logically related conceptual bins that form a basis for future research. The model of academic entrepreneurship attempts to explain how academics produce different types of knowledge.
Practical implications
The paper suggests that academic entrepreneurs have a complex set of relationships with their parent disciplines and the university setting within which they operate. The outcomes indicate that orthodox models of entrepreneurship are not always meaningful as regards understanding what academic entrepreneurs actually do in practice.
Originality/value
The paper investigates a little‐understood phenomenon and one that is increasingly important for UK policy makers and university administrators. The academic entrepreneurship framework and model is an original and valuable contribution to the study of this phenomenon.
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Adele Berndt and Corné Meintjes
Family businesses feature prominently in economies, including the South African wine industry, using websites to convey their family identity. This research paper aims to explore…
Abstract
Purpose
Family businesses feature prominently in economies, including the South African wine industry, using websites to convey their family identity. This research paper aims to explore the family identity elements that family wineries use on their websites, their alignment and how these are communicated online.
Design/methodology/approach
Based on Gioia’s methodology, a two-pronged approach was used to analyze 113 wineries’ websites’ text using Atlas. ti from an interpretivist perspective.
Findings
South African wineries use corporate identity, corporate personality and corporate expression to illustrate their familiness on their websites. It is portrayed through their family name and heritage, supported by their direction, purpose and aspirations, which emerge from the family identity and personality. These are dynamic and expressed through verbal and visual elements. Wineries described their behaviour, relevant competencies and passion as personality traits. Sustainability was considered an integral part of their brand promise, closely related to their family identity and personality, reflecting their family-oriented philosophy. These findings highlight the integration that exists among these components.
Practical implications
Theoretically, this study proposes a family business brand identity framework emphasising the centrality of familiness to its identity, personality and expression. Using websites to illustrate this familiness is emphasised with the recommendation that family businesses leverage this unique attribute in their identity to communicate their authenticity.
Originality/value
This study contributes to understanding what family wineries communicate on their websites, specifically by examining the elements necessary to create a family business brand based on the interrelationship between family identity, personality and expression with familiness at its core, resulting in a proposed family business brand identity framework.
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Raymond Mugwanya, Gary Marsden and Richard Boateng
The purpose of this paper is to report on podcasting experience by faculty and students in a South African higher education institution (HEI), identify issues, limitations and…
Abstract
Purpose
The purpose of this paper is to report on podcasting experience by faculty and students in a South African higher education institution (HEI), identify issues, limitations and discuss implications for the design of future tools.
Design/methodology/approach
This work consisted of two parts: semi‐structured interviews with lecturers, content/curriculum developers and a student survey.
Findings
Rogers's diffusion of innovations theory provided the framework for this research including determining how new innovations are disseminated, their rate of adoption, the five‐stage decision‐making process for adoption and the characteristics an innovation must possess to be attractive to adopters. The methodology used relied heavily on descriptive and qualitative data analyses in order to determine the current podcasting practices and experiences. Results reveal that by assuming some of the respondents are “innovators” or “early adopters”, they are still in the early stages of the decision‐making process.
Research limitations/implications
Some instructors who are identified as “early adopters” are experimenting with podcasting as an add‐on to existing lecture resources. However, innovations and their subsequent adoption require an understanding of lecturers' and students' perceptions, opportunities and challenges.
Originality/value
Podcasting in developing HEIs and the tools therein to support the process has not been given much attention. The context of this study is the first kind of empirical research in this area. The findings from this exploratory research will be valuable for podcasting users.