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The purpose of this research is to investigate the pragmatic failure and other language-related risks between pilots and air traffic controllers in intercultural aviation communication. The paper attempts to provide recommendations for the minimization of these risks, thereby improving aviation safety by reducing the rate of aviation incidents and accidents. Pragmatic failure refers to the miscomprehension of intended pragmatic meaning. As opposed to semantic meaning, it depends on the context and is highly influenced by culture.

The risk of pragmatic failure in aviation is presented hypothetically, and examples of language-related communication failure in air-to-ground communication between pilots and air traffic controllers (ATCOs) involving language are examined, including an example involving pragmatic failure. A questionnaire has been developed to survey pilots and ATCOs who communicate over radiotelephony. Results from 212 respondents are presented and conclusions are drawn.

The authors propose, based on linguistic theory and the results of this survey, that native English-speaking aviation operators gain more familiarity with the inner workings of the English language, in particular regarding the difference between semantic and pragmatic meaning. They benefit from this awareness whenever communicating with people of other cultures to develop the valuable skill of focusing on semantic meaning while avoiding adding pragmatic meaning. This minimizes the potential of misunderstanding when an emergency arises that cannot be dealt with through the International Civil Aviation Organization standard phraseology and when the listener of this message is someone from a different culture.

Language and communication are the main tools that play a vital role in reducing the rate of aircraft incidents and accidents. In aviation, pilots and ATCOs are neither in face-to-face contact nor have a video speech interface between them while communicating with each other. Their communications are conducted entirely through radio messages using a specialized language designed to make communication as accurate and efficient as possible. This study, therefore, is important in terms of investigating the risks of pragmatic failure and of language errors in general between pilots and air traffic controllers. This research will be a useful guide for designing training for operators (pilots and ATCOs) as well.

The main focus of the study is to investigate reasons for pragmatic failure and other language-related causes of misunderstanding between pilots and air traffic controllers over air-to-ground communication. To illustrate these roles, a questionnaire has been developed for pilots and ATCOs who communicate over aeronautical radiotelephony and examples of aircraft accidents were given.

Every day a large volume of information is generated in the maintenance department relating to its business assets whose detailed analysis has a direct impact on the effectiveness of the company. Taking into account the aforementioned, it is necessary to develop and implement a set of indicators that allow a practical evaluation of the maintenance function in any firm. Therefore, the purpose of this paper is to evaluate the maintenance function through a thorough analysis of historical data of a biotechnology sector firm.

The method used to evaluate the maintenance function of a Cuban company is based on the quantification of a set of indicators, represented graphically. The data processed in this paper were obtained through an informatics application, designed to computerize the maintenance function in the firm. This application is validated and is part of the company quality management system, which is audited every two years by the national regulatory authority CECMED (Centro para el Control Estatal de Medicamentos, Equipos y Dispositivos Médicos de Cuba, by its Spanish acronym), for issuing the certificates of sanitary license and good manufacturing practices.

Evidence-based control alternatives were used to evaluate the adequacy of the maintenance function in a biotechnology company. The results demonstrate graphically the maintenance operations of the National Center for Scientific Research, production department, during a period from January 2013 to December 2017. Finally, based on the analysis, it was discovered that the performance of the maintenance department was inadequate and had poor effectiveness, and a new maintenance strategy was established to be followed for the next quinquennium.

The research proposal provides information on how to evaluate the proactive and reactive maintenance actions through graphical indicators. The results obtained together with traditional maintenance indicators such as availability, maintainability and reliability could be interesting to technicians or engineers who decide to evaluate directly the effectiveness of a maintenance department.

The Sustainable Development Goal 12 (SDG 12) that aims at ensuring sustainable consumption and production patterns is dependent on efficient and effective transport infrastructure. But many new transport infrastructure projects are delayed due to complex conflicts between multiple stakeholders with different stakes. This chapter illustrates how a multi-stakeholder participation process based on systems thinking can be used to generate a shared mental model of stakeholders in conflict. Using the systems thinking and modelling methodology, the complex problem situation is first structured by identifying and analysing the stakeholders. Then a participative approach is employed to develop a systems model that captures the underlying structure responsible for the problem situation. Finally, three strategic interventions are formulated by the stakeholders to improve the system behaviour in the long term. In this chapter, both quantitative and qualitative data were collected using structured interviews, focus groups and secondary sources. Using a New Zealand transport infrastructure project, the chapter shows that effective multi-stakeholder participation, capable of leading to some form of multi-stakeholder partnership, can help reduce delays in a transport infrastructure project. Practically, the chapter provides a framework that can reach an accommodation between conflicting stakeholders. Overall, this chapter contributes New Zealand–based empirical research to the literature on multi-stakeholder participation for achieving SDG 12 within the context of Agenda 2030.

When using popular music in advertising, the songs' release period (nostalgia) and the lyrics' relevance to the product are two important characteristics but neglected in previous music‐related studies. The purpose of this paper is to investigate the effects of these two variables on consumers' responses to advertisements.

A 2 × 2 experimental design was used to examine the effects of a song's period and the lyrics' relevance. The hypotheses were tested with a structural equation analysis.

Previously heard old songs have positive ad effects due to evoking consumers' good moods or by generating more favorable nostalgia‐related thoughts. High‐relevance lyrics facilitate the production of favorable ad execution‐related thoughts, which improve ad attitude directly and indirectly through good moods.

Only undergraduate students are sampled. Further, the experiment focuses solely on music‐dominated ads for low involvement products.

For advertising targeting the young generation, the use of a popular song released during their childhood can elicit feelings of nostalgia and lead to good moods as well as favorable brand attitudes. Such effects, can be strengthened by high‐relevance lyrics.

Placing a previously heard popular song in a TV ad can evoke nostalgic feelings and generate favorable ad effects even when the product and other ad design elements are not related to nostalgic themes. The persuasion mechanism of nostalgia follows a dual‐route process, in which the cognitive route seems to be more influential than the affective route. The importance of lyrics' relevance is demonstrated to the extent that its impact on brand attitude can exceed that of song's nostalgia.

The purpose of this systematic review is to highlight some of the business model changes restaurants, bars and beverage producers undertook to modify their operations in order to not only stay in business but also to better serve their employees and communities during the COVID-19 crisis.

An analysis was conducted on 200 industry articles and categorized into three major themes: expansion of take-out/delivery, innovative practices, and community outreach/corporate support, each are further subdivided into additional themes. The systematic review is further supported by personal interviews with industry professionals.

This research finds that there were many different approaches used in adjusting business models in response to the dining restrictions put in place due to COVID-19. From these approaches, themes were developed which resulted in uncovering some suggestions such as developing contingency plans, being flexible and creative, eliminating menu items, investing in a communication platform and getting involved with local government. In addition, some practices operators should be mindful of such as selling gift cards and starting a crowdfund.

This research provides a systematic analysis of business model changes that occurred due to COVID-19 dining restrictions. Researchers can use this information as a guide for further analysis on a specific theme introduced herein.

This research offers several practical implications which will assist the industry should another similar event occur in the future. The systematic analysis describes and documents some suggestions as well as practices to be mindful of in preparing contingency plans for the future.

This research documents an unprecedented time for the hospitality industry by examining how restaurant, bar and beverage producers around the country responded to COVID-19 restrictions. Distilling the multitude of information into succinct themes that highlight the business model changes that occurred will aid future research as well as operators.

Power, policy and politics set the landscape for technocratic approaches in the educational system. Efficiency and money-saving initiatives that adhere to a one-size-fits-all approach drive the response to complex and multifaceted challenges within education. This has been made apparent through the COVID-19 pandemic and its aftermath. This paper aims to explore one of the most pronounced and gaping realities that became evident during this crisis in how the system dehumanizes those in the margins. By not centralizing the biographies of families served in the schools, particularly culturally and linguistically diverse families, the system has failed to capitalize on the assets and affirm their wisdom.

This conceptual paper juxtaposes the technocratic and humanistic approaches of family engagement and provides alternative narratives rooted in authentic cariño (Bartolomé, 2008; Herrera et al., 2020; Valenzuela, 1999) and radical kinship (Boyle, 2017).

Currently, the educational system has sought to address complex issues by attending to the structures (i.e. plexiglass) and instructions (i.e. technology) as a way of responding to life-altering events that are in need of humanistic approaches.

The authors ask educators to reflect on the ways that power, policy and politics often stifle opportunities to move outside what is known to transform educational contexts. The authors conclude with critical questions to create new pathways guided by empathy and hope.

The purpose of the paper is to investigate the feasibility of using radio frequency identification (RFID) total asset visibility technologies for post‐consumer monitoring and ordering of medical supplies.

A laboratory experiment in a consumer context was designed. This involved the application of RFID tag technology for glucose monitoring and supply management.

It was found that embedded RFID monitoring of blood glucose levels can be used to effectively monitor and help manage patient care. An integrated system of monitoring and management with an effective medical supply chain information system is presented.

The laboratory study provides initial validation of the merits of the approach. Extensive human field‐testing would still be required prior to any strong inference about the viability of the technology in this application.

The findings provide a directly relevant system design template for home managed patient care settings where self‐administered medication protocols are required. The findings may also be extended into consumable consumer products like food and beverages where the management of home‐based supplies are a critical component of supply chain effectiveness and consumer satisfaction.

The results extend the use of RFID as a total asset visibility tool for enterprise resource planning in a supply chain. Post‐consumer consumption monitoring, tracking, and automated re‐ordering have not been extensively addressed in the literature.

In lieu of recent violent acts and the deaths of quare individuals‐queers of colour (e.g. Jorge Steven Lopez Mercado, Carl Walker‐Hoover, Jaheem Herrera, Sakia Gunn, etc.) this piece remembers their lives, while reimagining our current sociopolitical landscape (Johnson, 2006). Recognising the spiritual as political (Jacqui Alexander, 2005), this work calls upon our collective memories‐psychological, bodily and sacred‐to remember the tragedies and lessons of love necessary to heal our collective wounds. Through a polyvocal montage performance text, life, living, love, and quareness are explored. Believing love as the core of Christianity, and the necessity of love to sustain life, revolution, justice and equality, A Call to Love questions our love practices, urging us to operate from that commonality.

The purpose of this paper is to present a global view of the research that has been conducted regarding brand personality by using the Core Collection of the Web of Science (WoS) as a reference. The main bibliometric indicators considered are number of articles, number of citations, main authors, principal journals, institutions, countries and keywords.

Through a bibliometric investigation, this paper performs an analysis of investigations of brand personality that have been conducted to date. In particular, the analysis focuses on the papers that have generated the greatest impact in the scientific community, the journals that have given the most attention to this concept and the authors who have most strongly influenced the academic world in this field. The analysis reveals a series of relationships between the bases of knowledge considered for different authors and journals and the structure of those relationships based on the keywords considered in each contribution.

This analysis allows to obtain a general and impartial view of brand personality research, and it reveals the most relevant contributions to the academic world in terms of authors, journals, institutions, countries and keywords. The analysis shows that the concept under study seems to still be in an early stage of development and there may well be an important amount of development ahead. Although there have been important contributions to this field, work is still required to consolidate this knowledge.

The information provided pertains to a relatively specific subject but is still general when considered within the context of this topic and thus leaves aside elements that could greatly enrich the analysis. However, this work presents some important guidelines for conducting in-depth academic research and publication.

This work identifies the most productive and influential authors, journals, institutions and countries regarding this important topic, as well as the leading trends in this field. Applying those concepts would be helpful to improve the effectiveness of the promotion of brands and products.

The work developed in this article provides an overview of the academic research on brand personality that has been conducted as of April 2018. Another differential characteristic is that this research deeply investigates this concept, considering all the articles published in WoS worldwide.

In recent years professional accountancy bodies (e.g., CPA), accreditation institutions (e.g., AACSB) and employers have steadily raised, and continue to raise expectations regarding the need for accounting graduates to demonstrate skills in data analytics. One of the obstacles accounting instructors face in seeking to implement data analytics, however, is that they need access to ample teaching materials. Unfortunately, there are few such resources available for advanced programming languages such as R. While skills in commonly used applications such as Excel are no doubt needed, employers often take these for granted and incremental value is only added if graduates can demonstrate knowledge in using more advanced data analytics tools for decision-making such as coding in programming languages. This, together with the current dearth of resources available to accounting instructors to teach advanced programming languages is what drives motivation for this chapter. Specifically, we develop an intuitive, two-dimensional framework for incorporating R (a widely used open-source analytics tool with a powerful embedded programming language) into the accounting curriculum. Our model uses complexity as an integrating theme. We incorporate complexity into this framework at the dataset level (simple and complex datasets) and at the analytics task level (simple and complex tasks). We demonstrate two-dimensional framework by drawing on authentic simple and complex datasets as well as simple and complex tasks that could readily be incorporated into the accounting curriculum and ultimately add value to businesses. R script programming code are provided for all our illustrations.