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An attitudinal survey of British food and drink manufacturers producing “lite” products carried out in late 1990 is described. A 70 per cent response rate from a postal questionnaire of representative companies in the “lite” market showed a large degree of consistency in results: the market is still in the early stages of development; there is some confusion among consumers about “lite” products – consumers need to be educated in using them; there is a North/South divide in their use; and strong growth is expected in the market in future years.

One of the major technological changes in food products over the last decade has been the development of “lite” food and drinks. These products have become regular items of purchase and acceptance in UK diet. The principal areas of growth in the “lite” market have been in sugar‐free drinks and low fat foods. Whilst market growth has been stimulated by increased consumer awareness of diet and nutrition, consumers are being influenced by the image message associated with such products rather than a strict health message. Harmonisation of European food law after 1992, especially in respect of sweeteners, offers potential opportunities for further growth in “lite” markets. Fat replacers are likely to provide an area of future interest as long as concerns about the mass marketing of synthetic foods do not dampen the market.

Presents the results of a postal questionnaire to UK food and drink manufacturers on the costs of compliance with food regulation. In particular, the questionnaire focused on the usefulness of compliance cost assessments ‐ introduced by the Government in 1985 across all government departments as an analytical tool for assessing the regulatory costs to business ‐ as they relate to food businesses. Explains that the questionnaire sought to establish to what extent food companies actually costed the impact of food regulation on their business operations and explored other aspects of food regulation, such as the benefits and constraints. Reports the results which gave some unexpected insights on the costs of compliance with food regulation. For example, the majority of respondents were not aware that the Ministry of Agriculture Fisheries and Food carried out compliance cost assessments on food regulation; around two‐thirds of the sample found it “difficult” or “very difficult” to identify where compliance costs would affect their company and an even greater proportion (more than three‐quarters) said they would have problems quantifying compliance costs. Concludes that the compliance cost assessment, as a tool for helping to analyse the cost of food regulation on businesses, is an inappropriate method for the food sector and the development of new methods should be considered.

The development of individual and national dietary goals and guidelines has mainly concentrated on modifying fat consumption. However, a reduction in sugar intake has also been an important feature of much dietary advice. Whilst considering cutting back on sugar consumption or to what extent it is “bad for you” it is possible to lose sight of the place and role of sugar in the modern food system, and the social, cultural and economic reasons why sugar had become an everyday taken‐for‐granted food commodity. This article explores these issues in more detail.

The Consumers' Association is designing a campaign which will encourage catering establishments to introduce more healthy dishes onto their menus. In preparation for this initiative, catering students at Brighton Polytechnic were asked to devise a dessert trolley that would be both appetising and nutritious. This part of a menu presents health‐conscious caterers and customers with perhaps their greatest challenge, as typically all the best intentions seem to dissolve into oodles of cream, lashings of syrup and coatings of chocolate.

This introduction provides an overview of the discourse on alternative agrifood movements (AAMs) to (1) ascertain the degree of convergence and divergence around a common ethos of alterity and (2) context the chapters of the book. AAMs have increased in recent years in response to the growing legitimation crisis of the conventional agrifood system. Some agrifood researchers argue that AAMs represent the vanguard movement of our time, a formidable counter movement to global capitalism. Other authors note a pattern of blunting of the transformative qualities of AAMs due to conventionalization and mainstreaming in the market. The literature on AAMs is organized following a Four Questions in Agrifood Studies (Constance, 2008) framework. The section for each Question ends with a case study to better illustrate the historical dynamics of an AAM. The literature review ends with a summary of the discourse applied to the research question of the book: Are AAMs the vanguard social movement of our time? The last section of this introduction provides a short description of each contributing chapter of the book, which is divided into five sections: Introduction; Theoretical and Conceptual Framings; Food Sovereignty Movements; Alternative Movements in the Global North; and Conclusions.

The purpose of this paper is to test the efficacy of the concept of food miles that has proved so popular with the public as a means of assessing the sustainability of produce.

This paper uses data from a UK major food importer and retailer to correlate carbon emissions from transport, and transport‐related storage, with food miles by creating farm‐specific mode‐weighted emission factors.

The correlation is found to be poor for a wide range of products and locations and it is clear that the mode of transport is as important as the distance, with sourcing from parts of the Mediterranean resulting in emissions greater than those from the Americas.

It is concluded that it is difficult to justify the use of food miles when attempting to influence purchasing behaviour. Because of this result, processes and tools have been developed that relay information on true transport‐related carbon emissions to customers and bulk purchasers that allow them to make informed decisions.

This paper questions the value of using the concept of food miles as a driving force for changing purchasing behaviour by either the customer or the purchasing department of a retailer.

In commenting upon a recent action brought by a Mr. Soper for a libel published upon him in a trade journal in regard to the sale of adulterated boots, the Daily Telegraph makes some excellent remarks, which ought to appeal strongly to all manufacturers, no matter what trade they are engaged in, who are really desirous of conducting their concerns upon honest and straightforward lines. The Daily Telegraph observes that reformers are rarely popular with their rivals, especially when they expose tricks in the trade, and advocate raising the standard of commercial honesty. Mr. Soper, the plaintiff in the case in question, was in that position. He had started a crusade against the practice of adulterating the soles of boots with paper fillings, and advocated a standard mark, in order to distinguish what is genuine from what is adulterated. This was resented by the threatened interests. Mr. Soper raised up enemies, and, in consequence, the article complained of was written, accusing him of “knowingly” selling adulterated boots at his shop while he thus publicly denounced them. The libel lay in the word “knowingly,” for it appeared that adulterated boots were actually sold at Mr. SoPer's establishment. But this was because he had failed to detect their presence; he had taken all the precautions which he could take, and he had cut open a number of pairs; he demanded guarantees from the manufacturers with whom he dealt; and, moreover, he was willing to take back any pair from any customer which were found to contain paper. The boot trade does not emerge with credit from this investigation. It was admitted that adulteration had been going on for the last ten years, and one manufacturer's traveller, when asked whether he was not surprised that paper should be found in the soles of boots costing seven or eight shillings, frankly replied, “Nothing surprises me in the boot trade.” The public will share his truly Horatian attitude of mind. Some such standard mark as that advocated by Mr. Soper seems to be the only method of protecting the public, if, indeed, the public desires to be protected, which seems doubtful. The ordinary customer is as helpless in a boot shop as in a curiosity shop. He must trust the word of the shopkeeper. And in turn the shopkeeper has to trust the manufacturers. The excuses of some of the latter, that the use of paper instead of leather did not mean any profit for them, or that the workmen could not be stopped from using cardboard fillings, will not do. There would be no adulteration if it were not profitable to adulterate. Adulteration seems to be rampant in most industries. One might even say that in some it is no longer the exception, but the rule. Wool, for example, has been treated just as scurvily as leather. Woollen no longer means woollen, but cotton with a pinch of wool. One has to ask for “guaranteed pure wool”— and pay accordingly—to feel any confidence that one is getting wool. So, too, with flannel and silk, and even cotton is adulterated with minerals to give it an essentially false weight. The ingredients from which “shoddy” is made would terrify the future wearer of it if he could see the “devil” at work, tearing up the noisome rags. Ignorance in this respect is becoming more blissful every year. Cheap sweets, cheap jams, cheap table delicacies, and all kinds of foods, all of which are warranted pure by the manufacturers, are, as a matter of fact, adulterated with impunity, and are all, in reality, “nasty” as well as “cheap.” The impotence of Government departments and of the Legislature in face of this condition of things has been demonstrated ad nauseam, and while such efforts as are made by local authorities to detect and suppress adulteration should receive all possible support and encouragement, it must be admitted that there is only one effective way of dealing with the evil—namely, the supply of guarantees of an independent and authoritative type to retail vendors and purchasers.

Correspondents drew attention in the last issue of the B.F.J. to disparities in legal procedure for offences of a similar nature under the Food and Drugs Act, 1955. These will have been apparent from the reading of reports of legal proceedings contained in the columns of this Journal. While many authorities lay charges under Section 2 of the Act for foreign matter found in food, others risk their cases under Section 8, notwithstanding the difficulty of proof under this section. As Dr. Eric Wood pointed out in his letter, the presence of animal excreta (sterilized by the baking process, for example) does not necessarily render food unfit for human food and reported cases on appeal tend to support this. When some year's ago it was held (in a civil claim, it is true) that Trichinella spiralis in pork, which would be subsequently cooked, did not render it unfit to be sold for food, we asked in editorial comment how long it would be before some similar kind of interpretation began to creep into food and drugs law.