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1 – 10 of 37
Article
Publication date: 31 January 2023

Tiao Hu, Michael Cottingham, Deborah Shapiro and Don Lee

This phenomenological study aims to explore how media promote and should promote wheelchair rugby.

Abstract

Purpose

This phenomenological study aims to explore how media promote and should promote wheelchair rugby.

Design/methodology/approach

Semi-structured interviews were conducted with 31 athletes at National Wheelchair Rugby Championship. In using a reflective thematical analysis approach, three themes were identified – media coverage: the promise of an unknown quantity; the battle of inspiration and athleticism; and leverage marketing and promote the “wow”.

Findings

Lacking fair representation from media resulting in the perception and reception gap between the general public and spectators was identified and explained by most of the athletes. Besides urging increased coverage with a shifting focus on athleticism, the important role of marketing was highlighted.

Originality/value

In short, the “wow” factor of the sport is its aggressiveness which can be its bestselling feature and used by stakeholders for maximum impact when marketing wheelchair rugby.

Details

International Journal of Sports Marketing and Sponsorship, vol. 24 no. 3
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 17 October 2024

Myungwoo Lee, Dong Hun Lee, Michael Cottingham and Billy Hawkins

This study comprehensively explains how sports consumers evaluate athletes’ post-transgression philanthropic activities. We specifically focus on the congruence effect between the…

Abstract

Purpose

This study comprehensively explains how sports consumers evaluate athletes’ post-transgression philanthropic activities. We specifically focus on the congruence effect between the pre-transgression philanthropic endeavors and the transgression issue, shedding light on the effectiveness of these strategies in reinstating the positive image of athletes and associated entities.

Design/methodology/approach

This study employed a rigorous research design, replicating two studies using sports-related (n = 409) and non-sports-related (n = 404) transgression cases. Data were collected by the Amazon Mechanical Turk platform. A series of experimental studies aimed to investigate the congruence mechanism underlying athletes’ post-transgression philanthropic efforts.

Findings

When the post-transgression philanthropic initiative is related to the transgression, sport consumers are less likely to view it skeptically and are more inclined to positively evaluate the brand attitude and purchase intention, especially when the transgression is unrelated to the pre-transgression philanthropic efforts.

Research limitations/implications

As is the case with most research, this study has a limitation. This study used a fictitious athlete name to prevent any prior biases or preconceived notions about the athletes and to avoid any unforeseen influences of personal attitudes toward the athlete. However, designing this study around a fictitious athlete may pose construct validity issues because it may not reflect real-life interactions with the athletes. To increase the validity of findings, future research should aim to replicate the current findings using the names of actual athletes.

Originality/value

This unique approach provides valuable insights and equips sports marketers and brand managers with effective strategies to restore the positive image of athletes and associated entities after a transgression has been made public, empowering them to make informed decisions in challenging situations.

Details

International Journal of Sports Marketing and Sponsorship, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 6 February 2017

DongHun Lee, Yinghui Zhang, Michael Cottingham, JungKun Park and Ho Yeol Yu

Existing studies suggest the importance of research related to values and goals and their impacts on consumer involvement. However, cross-cultural examination of values and goals…

Abstract

Purpose

Existing studies suggest the importance of research related to values and goals and their impacts on consumer involvement. However, cross-cultural examination of values and goals in the context of sport is scarce. To broaden our understanding of the cultural impact of values and goals on sport involvement, the purpose of this paper is to compare perspectives between Easterners (Chinese) and Westerners (Americans).

Design/methodology/approach

This exploratory research utilized both online and written surveys to collect two convenience samples from 281 American and 636 Chinese participants. Analysis included descriptive statistics, correlations, and regression analyses.

Findings

Results indicated both populations perceived values and goals differently; Chinese responded less favorably to values and goals than American counterparts. Values and goals predicted cognitive and behavioral sport involvement with variance in each population. Results generally supported a large cultural variation between the cultures. Lastly, similarities and differences in the perceived importance of values and goals and their subsequent impacts on cognitive and behavioral sport involvement suggest a need for a unique managerial approach when American businesses enter new cultural boundaries like China.

Originality/value

This research is significant because studies exploring values and goals and their influences on sport consumption at the cross-cultural level are still limited in sport literature. Furthermore, an empirical examination of the impact of values and goals on sport consumers across cultures will help increase generalizability of the findings to sport literature.

Details

International Journal of Sports Marketing and Sponsorship, vol. 18 no. 1
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 1 October 2010

Kevin K Byon, Michael Cottingham and Michael S Carroll

This study examines the relationship between spectator motivation and sports consumption behaviours in the context of an adaptive sport. Respondents were spectators from five…

Abstract

This study examines the relationship between spectator motivation and sports consumption behaviours in the context of an adaptive sport. Respondents were spectators from five matches held in the Midwest United States involving registered United States Quad Rugby Association teams. The Motivation Scale for Sport Consumption (MSSC; Trail & James, 2001) was adapted to measure spectator motivation and predict repatronage intentions and online media consumption among wheelchair rugby spectators. Results indicated that two spectator motivation factors, physical skill and knowledge, were related to repatronage intentions. In addition, knowledge and vicarious achievement were found to be related to online media consumption.

Details

International Journal of Sports Marketing and Sponsorship, vol. 12 no. 1
Type: Research Article
ISSN: 1464-6668

Keywords

Book part
Publication date: 14 April 2023

Patrick Brown and Marci D. Cottingham

In this chapter we apply a range of insights drawn from social science studies of hope amidst contexts of illness, and studies of hope emerging from the sociology of emotions, in…

Abstract

In this chapter we apply a range of insights drawn from social science studies of hope amidst contexts of illness, and studies of hope emerging from the sociology of emotions, in critically considering social processes of hoping amidst the Covid-19 pandemic. While much of the health sciences literature on hope emphasises positive outcomes in terms of coping and motivation, we also draw upon various perspectives which denote a dark side of hoping, whereby inequalities and injustices are tolerated, or where feeling rules insidiously coordinate collective hopes in ways which serve various political-economic interests. Reflecting this ambivalence across different literatures, our examples and analyses suggest that hoping as a social process is itself inherently conflicted, dissonant and rife with tensions. As we explore the contradictions of hoping amidst a pandemic, the tensions between expectations and desire, tragedy and optimism, aspiring to act and fatalistic acceptance make apparent that emotions of hope can be neither neatly delineated nor disentangled from a ‘messy’ web of related feelings and framings. We extend our emphasis of these blurry, dissonant and messy aspects of hoping through work on ‘tragic optimism’, following Frankl, wherein wider lifeworlds or imaginaries pertaining to deeply embodied and implicit notions of self and a good life are central to maintaining hope amidst heightened vulnerability and uncertainty. We close by laying out a post-formal approach to hope, which methodologically and conceptually focusses on contradictions and dissonance in narratives of hope, whereby living hopefully always involves living awkwardly with these tensions.

Details

The Emerald Handbook of the Sociology of Emotions for a Post-Pandemic World
Type: Book
ISBN: 978-1-80382-324-9

Keywords

Book part
Publication date: 9 December 2003

Leo Zaibert

The justification of punishment is an age-old debate which continues unresolved. In late twentieth century several attempts were made to reconcile the two opposing justifications…

Abstract

The justification of punishment is an age-old debate which continues unresolved. In late twentieth century several attempts were made to reconcile the two opposing justifications: retributivism and consequentialism. But these attempts focused narrowly on merely one manifestation of punishment, i.e.: criminal punishment carried out by the state. To the extent that these mixed justifications are successful, they relate to only one (undoubtedly important) manifestation of punishment. But clearly punishment can occur in many different institutional contexts, and the institutions in each context vary dramatically in complexity and relevance. I recommend analyzing punishment in its manifold manifestations.

Details

Punishment, Politics and Culture
Type: Book
ISBN: 978-0-76231-072-2

Article
Publication date: 29 June 2022

Ranjan Vaidya and Michael D. Myers

This paper aims to highlight the importance of the study of emotions in the successful implementation of information systems projects in developing countries. This paper studies…

2246

Abstract

Purpose

This paper aims to highlight the importance of the study of emotions in the successful implementation of information systems projects in developing countries. This paper studies one emotion, namely, anger, and discusses its detrimental impact on information system interventions. This paper suggests that controls are necessary for the management of anger emotion.

Design/methodology/approach

This research study explores the case of an Indian agricultural marketing board that implemented an information systems project on the integration of agricultural markets. The data was collected through semistructured interviews from four stakeholder groups. This paper uses a qualitative approach and analyzes the data using thematic analysis. Pierre Bourdieu’s theory of practice is used to study emotions in the case.

Findings

This paper finds that anger is the prominent emotion displayed at public sector organizations in India. This paper permeates all aspects of public organizations and has a detrimental impact on successfully implementing the information systems projects. Successful implementation of the information systems (IS) projects in India will need to have a framework for managing the anger emotion.

Originality/value

To the best of the authors’ knowledge, this is the first paper within the information systems discipline that focuses on anger and its detrimental impact on successful IS interventions. A unique contribution of this paper is a framework for the study of emotions. This paper also introduces the idea of controls for emotional management.

Details

Journal of Systems and Information Technology, vol. 24 no. 3
Type: Research Article
ISSN: 1328-7265

Keywords

Book part
Publication date: 21 November 2022

Sian Rees

The author explores the variety of ways in which sports brands have risen to prominence and how the development of particular activities and relationships, with athletes, fans…

Abstract

The author explores the variety of ways in which sports brands have risen to prominence and how the development of particular activities and relationships, with athletes, fans, media and regulators, are designed to present them as authentic. This status is crucial given the cultural and emotional significance of sport alongside its ability to underpin forms of collective belonging. A range of examples, including Red Bull, Nike, Patagonia, Olympic skateboarding and Manchester United Football Club, are used to highlight these processes as well as the complexity of the contemporary social, cultural and political landscapes that such brands now operate in.

Details

Cultures of Authenticity
Type: Book
ISBN: 978-1-80117-937-9

Keywords

Article
Publication date: 1 March 2002

Joanne M. Zangara

The US feminist art movement of the 1970s is examined through selected works written by artists, critics, and historians during the 1990s. Books, exhibition catalogues…

2544

Abstract

The US feminist art movement of the 1970s is examined through selected works written by artists, critics, and historians during the 1990s. Books, exhibition catalogues, dissertations, and articles place the movement within the broader contexts of art history and criticism, women’s history, and cultural studies. The art includes painting, drawing, collage, mixed‐media, graphics, installations, video, and performance. An increasing historical perspective allows scholars to examine the movement’s institutions and unresolved issues surrounding class, race, and sexual preference. Background is provided by an introductory essay, which summarizes the movement’s facets of protest, pedagogy, networks and professional associations, and art making while noting examples of publications and institutions that form part of the record of the movement. This article will be useful to librarians and scholars in art, women’s studies, history, sociology, and cultural studies.

Details

Reference Services Review, vol. 30 no. 1
Type: Research Article
ISSN: 0090-7324

Keywords

Book part
Publication date: 15 January 2021

stef m. shuster and Grayson Bodenheimer

Purpose: We analyze how medical providers use accountability processes or the regulatory means through which individuals hold themselves or others accountable to social norms, to…

Abstract

Purpose: We analyze how medical providers use accountability processes or the regulatory means through which individuals hold themselves or others accountable to social norms, to uphold their medical authority. We use the case of trans medicine because in this medical domain, providers often have little to no expertise and few are trained specifically in delivering trans medicine or working with trans patients. As a result, providers experience uncertainty and are left without the typical tools and expertise on which they depend in most other areas of medical decision-making.

Design/methodology/approach: We conducted in-depth interviews with 23 medical providers and observations of transgender healthcare conferences in the United States between 2012 and 2015.

Findings: Our work offers insight into the provider side of patient-provider encounters and medical decision-making in gender minority health. The first accountability strategy providers employed was to invoke the language of evidence as a method to maintain their authority, in spite of the paucity of scientific evidence that undergirds this emergent medical domain. The second strategy was to mandate compliance by holding trans people accountable to the expectation of acquiescing to medical authority.

Originality/value: We contribute to the scholarship on gender minority health by examining how high power actors use accountability processes to restore order in interactions with trans and nonbinary patients. We demonstrate how enforcement to expectations through accountability processes is a plausible, though oft-overlooked, dimension of health inequalities.

Details

Sexual and Gender Minority Health
Type: Book
ISBN: 978-1-83867-147-1

Keywords

1 – 10 of 37