Mingyue Chen, Joyline Makani and Michael Bliemel
The purpose of this study is to analyze factors affecting decision-making on libraries’ electronic resources management under the situation of tight budgets in Canadian research…
Abstract
Purpose
The purpose of this study is to analyze factors affecting decision-making on libraries’ electronic resources management under the situation of tight budgets in Canadian research universities.
Design/methodology/approach
Interview was adopted to investigate library resources management leaders’ opinions from English-speaking university members of the Group of Canadian Research University Libraries.
Findings
A comprehensive model is developed for library resources’ management. Subject specialists are the key of the model integrating marketing roles and evaluation roles.
Research limitations/implications
The main limitations of this study are the small sample size of interview candidates, which may have application limitations on other types of libraries and universities in different areas.
Practical implications
This study generates a comprehensive model based on past research, contributing to future library decision-making practices.
Originality/value
It develops a subject specialist-centric model of library resources’ value assessment and brings the element of culture into future studies of academic library.
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Alexander J. McLeod, Michael Bliemel and Nancy Jones
The purpose of this paper is to explore the demand for big data and analytics curriculum, provide an overview of the curriculum available from the SAP University Alliances…
Abstract
Purpose
The purpose of this paper is to explore the demand for big data and analytics curriculum, provide an overview of the curriculum available from the SAP University Alliances program, examine the evolving usage of such curriculum, and suggest an academic research agenda for this topic.
Design/methodology/approach
In this work, the authors reviewed recent academic utilization of big data and analytics curriculum in a large faculty-driven university program by examining school hosting request logs over a four-year period. The authors analyze curricula usage to determine how changes in big data and analytics are being introduced to academia.
Findings
Results indicate that there is a substantial shift toward curriculum focusing on big data and analytics.
Research limitations/implications
Because this research only considered data from one proprietary software vendor, the scope of this project is limited and may not generalize to other university software support programs.
Practical implications
Faculty interested in creating or furthering their business process programs to include big data and analytics will find practical information, materials, suggestions, as well as a research and curriculum development agenda.
Originality/value
Faculty interested in creating or furthering their programs to include big data and analytics will find practical information, materials, suggestions, and a research and curricula agenda.
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Alex Maritz, Quan Nguyen and Martin Bliemel
The purpose of this paper is to evaluate the status of entrepreneurship education (EE) in Australia, replicating and expanding a similar study in 2015. The aim is to review…
Abstract
Purpose
The purpose of this paper is to evaluate the status of entrepreneurship education (EE) in Australia, replicating and expanding a similar study in 2015. The aim is to review neoteric global best practice EE initiatives, enabling the examination and embedding of EE offerings and initiatives at all 40 higher education institutions (HEIs) in Australia.
Design/methodology/approach
The authors introduce a review of prominent and recent global EE scholarship, enabling an iterative and emergent inquiry perspective aligned to inductive and nascent multi-method empirical research associated with theoretical underpinnings of symbolic and substantive management theory.
Findings
This paper highlights the sparse and inconsistent distribution of EE programs and initiatives across all 40 Australian HEIs, particularly against the backdrop of rapidly expanding start-up and entrepreneurship ecosystems. Furthermore, outcomes provide best practice EE initiatives, which included staff mobility and transferability of skills. HEIs in Australia are experiencing a moderate EE boom, albeit marginally down on global EE transformation initiatives.
Research limitations/implications
Limitation of the data is subject to availability and accuracy of online documents and material resources, although implications have been mitigated using multi-method research design.
Practical implications
The findings provide critical grounding for researchers, practitioners and HEIs wishing to enhance EE within ever-expanding entrepreneurship ecosystems.
Originality/value
This study is the first multi-methods inquiry into the status of EE in Australia, consisting of quantitative, qualitative and algorithmic methods.
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Bastian Thomsen, Olav Muurlink and Talitha Best
This paper aims to explore the potential agency of university-based social entrepreneurship ecosystems (U-BSEEs) from a political ecology perspective. It addresses how higher…
Abstract
Purpose
This paper aims to explore the potential agency of university-based social entrepreneurship ecosystems (U-BSEEs) from a political ecology perspective. It addresses how higher education institutions can leverage their embedded role within a community to foster social entrepreneurship, by leveraging adult learning theories of andragogy and heutagogy in (social) entrepreneurship education.
Design/methodology/approach
This empirical study interviewed ten senior-level academics in the USA, the UK, Ireland and Australia with practical experience in the (social) entrepreneurship and social innovation space. Qualitative methods of structured interviews, coding and analysis were used as an appropriate procedure to examine the political ecology of U-BSEEs and the interconnectedness of its actors.
Findings
Key findings included criticisms of higher educations’ role in society; financial resources and university impact on stakeholders; the potential of student-based initiatives and programs leveraging andragogy and ideally heutagogy adult learning theories; and changes universities could implement to become key actors of U-BSEEs. Student engagement and cross-disciplinary work is apparently the modus operandi to successful university based ecosystem development.
Research limitations/implications
Research limitations included sample size and lack of junior and mid-level academic perspectives; surveys could be conducted in future research on the topic to generate quantitative data to strengthen findings. Implications of the research suggest that universities possess the necessary resources and personnel to serve as keystone actors of an ecosystem, but currently do not leverage the expertise available to them.
Practical implications
All respondents concurred that focusing on students as change agents, and building social entrepreneurship education programs could foster a trophic cascade of increased collaboration, economic growth, political capital and social good in the local and regional ecosystem.
Originality/value
This study is original in its attempt to build on the entrepreneurship ecosystem literature by considering the agency of U-BSEEs from a political ecology lens.
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The author describes how he entered the marketing field and describes his contributions in four sections: articles written, books published, students nurtured, and executives…
Abstract
The author describes how he entered the marketing field and describes his contributions in four sections: articles written, books published, students nurtured, and executives consulted and trained. He describes his contributions to the marketing field in nine areas: marketing theory and orientations, improving the role and practice of marketing, analytical marketing, the social and ethical side of marketing, globalization and international marketing competition, marketing in the new economy, creating and managing the product mix, strategic marketing, and broadening the concept and application of marketing.
Ning (Chris) Chen, Xi Chen, Colin Michael Hall, Biyun Li, Xueli Wang and Lingen Wang
This study aims to integrate and revalidate previously proposed various structural models in understanding residents’ attitudes and behaviors in relation to mega-events before the…
Abstract
Purpose
This study aims to integrate and revalidate previously proposed various structural models in understanding residents’ attitudes and behaviors in relation to mega-events before the events.
Design/methodology/approach
This study focussed on the 2022 Beijing Winter Olympics and used a questionnaire-based quantitative survey prior these events. A PLS-SEM analysis was run on a sample of 473 residents, in testing relationships between residents’ trust, perceived impacts, support for hosting and subjective well-being.
Findings
Results revalidate propositions from previous research, but suggest key contextual differences in light of biosecurity risks. Residents’ perceived positive (cultural) and negative (environmental) impacts affect their support for mega-events, and their perceived positive (economic and cultural) and negative (social) impacts affect their subjective well-being. Variances in the relationships were found for those who perceive a high biosecurity risk.
Research limitations/implications
The data were collected from one mega-event, and thus the findings of this study are highly contextualized.
Practical implications
This research suggest that mega-event organizers should put effort into promoting the benefits of hosting mega-events and work collaboratively with stakeholders to reduce potential negative costs and risks as well as increase resident well-being via bringing in economic and cultural benefits.
Social implications
This research focusses on social well-being during and post COVID in relation to the hosting of a mega-event.
Originality/value
The data were collected from the 2022 Beijing Winter Olympics, a mega-event that, because of COVID-19 and restricted spectator flows, potentially had characteristics quite different from that of other Winter Olympics or sporting mega-events.
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Claudia Shwetzer, Alex Maritz and Quan Nguyen
The purpose of this paper is to add a holistic and dynamic approach to the emerging body of knowledge of entrepreneurial ecosystems (EEs). It aims to synthesise research and…
Abstract
Purpose
The purpose of this paper is to add a holistic and dynamic approach to the emerging body of knowledge of entrepreneurial ecosystems (EEs). It aims to synthesise research and related neoteric EE concepts by proposing a conceptual framework for the study of the composition and interactions of such systems.
Design/methodology/approach
The authors provide an emergent enquiry perspective by introducing a systematic literature review to inform the development of a conceptual framework, based upon theoretical underpinnings of institutional and network theory.
Findings
This paper highlights neoteric holistic and dynamic approaches to recent scholarship of EEs, including antecedents, related concepts, shortcomings, features, actors, components and resources, recommendations for application, network and institutional perspectives, pathways for future research, and ultimately, a conceptual framework merging aspects of entrepreneurial activity, value creation, EE elements, relational interactions and institutional inferences.
Research limitations/implications
Primary limitations are associated with holistic and dynamic approaches adopted in this study, highlighting that EE heterogeneity is unlikely conducive to a “one-size-fits-all” scenario; further empirical research on the dynamics of EEs is suggested to circumvent such implications while adding to the emerging and growing body of knowledge and application of EEs.
Practical implications
The findings and conceptual framework provide a theoretical platform to base applications to practice in developing nascent and emerging EEs.
Originality/value
A first of its kind study adds a holistic and dynamic emergent enquiry approach with institutional and network underpinnings to EE frameworks.
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Tanja C. Boga and Klaus Weiermair
The purpose of this paper is to serve as an introduction to the usefulness of means‐end chain (MEC) theory and analysis for branding in health tourism.
Abstract
Purpose
The purpose of this paper is to serve as an introduction to the usefulness of means‐end chain (MEC) theory and analysis for branding in health tourism.
Design/methodology/approach
An online survey was conducted within the transnational EU‐project Alpshealthcomp and with two of the largest public health insurances in Germany. Research design is based on hard laddering according to Walker and Olson. MEC items were derived from Rokeach and from Hiesel and from results of a consumer survey (n=1.607) for Alpine health and wellness tourism.
Findings
Several research questions are proposed regarding consumer association structures for health tourism using principal component analysis, cluster analysis and t‐test contrast of hypothesis. Personal values have proven to be most valuable for establishing brand associations. Here an identifiable and describable common structure exists for Alpine health tourism. With increasing product experience, consumers concentrate on viewer values closely linked to their personality. If product experience is low, consumers depend on a multitude of values.
Research limitations/implications
The proportion of female participants in the sample is very high. A more balanced sample and analysis for gender differences could be valuable. Also it should be tried to replicate findings for other types of intangible services.
Practical implications
The identified value structure can be addressed in brand communication and could complement the concept of brand personality. When shifting emphasis in staging and communicating values according to product experience, tourism managers can establish a stable and strong brand. Behavioral branding can be a useful tool in this context.
Originality/value
Branding started to expand into the tourism industry only recently. Specific research work on branding in health tourism is scarce. To the best of the authors' knowledge, there exists no article in which MEC analysis was applied in order to analyze possible carrier of brand associations in health tourism. This work aims to bridge the gap.