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Article
Publication date: 6 June 2019

Clarinda Rodrigues and Paula Rodrigues

This paper aims to investigate the mediating effect of brand love on purchase intention and word-of-mouth through mystery, sensuality and intimacy as brand image dimensions in the…

7136

Abstract

Purpose

This paper aims to investigate the mediating effect of brand love on purchase intention and word-of-mouth through mystery, sensuality and intimacy as brand image dimensions in the context of neo-luxury brands. It also explores the moderating effect of duration and intensity of consumer-brand relationships on brand image dimensions.

Design/methodology/approach

The data collection was done via an online survey of a representative group of Millennials. Data analysis was performed using structural equation modeling and multi-group analysis.

Findings

The paper suggests that brand love mediates the relationship between brand image, purchase intention and word-of-mouth for both Apple and Michael Kors brands. This study also identifies differences in the effects of intimacy, sensuality and mystery on brand love. Additionally, it is demonstrated that the moderation effect of intensity and duration of consumer-brand relationships varies among the two neo-luxury brands.

Research limitations/implications

Further research should aim at investigating other categories of products and services in the field of neo-luxury, as this study focus on fashion and mobile brands. Other antecedents and outcomes of brand love should also be evaluated, as well as other moderating variables.

Originality/value

This paper contributes to the fast-growing consumer-brand relationships literature by exploring the role of brand love in the context of the emergent neo-luxury paradigm. It also intends to provide a better understanding of how to build and nurture an effective brand image through a multidisciplinary approach that combines mystery, sensuality and intimacy.

Details

Journal of Product & Brand Management, vol. 28 no. 7
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 1 August 1985

SHEILA CORRALL, JANE LITTLE, ALLAN BUNCH, EDWIN FLEMING and WILFRED ASHWORTH

During 1982–84, BLR&DD supported a study of medical information and its use by practitioners. The problem of low usage of information services was investigated by looking at the…

42

Abstract

During 1982–84, BLR&DD supported a study of medical information and its use by practitioners. The problem of low usage of information services was investigated by looking at the characteristics of information itself and the consequences of not knowing — the penalties for ignorance. Experts were invited to contribute papers on information and communication problems in specialist areas, such as addiction, drugs, alcoholism and exotic diseases. In June 1984, a conference was organised to enable a larger group to discuss the issues raised and consider implications for information transfer. A recently‐published volume now brings together the ten specialist contributions, an overview of the project and a report of the conference. Consensus and penalties for ignorance in the medical sciences, edited by J Michael Brittain (BL R&D Report 5842) is published by Taylor Graham, at £15 (isbn 0—947568 03 4).

Details

New Library World, vol. 86 no. 8
Type: Research Article
ISSN: 0307-4803

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Article
Publication date: 1 March 1995

Michael Bl

The best way to prepare an organization for a crisis is to startwith the training and work backwards to the development of a manual,because crisis management calls for an…

1804

Abstract

The best way to prepare an organization for a crisis is to start with the training and work backwards to the development of a manual, because crisis management calls for an instinctive understanding of the psychologies involved and a high degree of flexibility. Outlines a typical development programme to prepare an organization for a major crisis. Describes how to sell such a course to a management already committed to first preparing a plan and the author′s approach as trainer.

Details

Industrial and Commercial Training, vol. 27 no. 2
Type: Research Article
ISSN: 0019-7858

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Article
Publication date: 1 January 1980

IT was last July that we denounced the Bullock proposals because of our conviction that they would not work. True, that was not by any means the first time that we had voiced that…

68

Abstract

IT was last July that we denounced the Bullock proposals because of our conviction that they would not work. True, that was not by any means the first time that we had voiced that opinion. We said so, firmly, from the moment that they were promulgated. There was so much against them.

Details

Work Study, vol. 29 no. 1
Type: Research Article
ISSN: 0043-8022

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Article
Publication date: 1 January 1979

Engineering Union leader, John Boyd, talks exclusively to Industrial Management about the renewed con‐troversy over strike action decided on a show of hands'

30

Abstract

Engineering Union leader, John Boyd, talks exclusively to Industrial Management about the renewed con‐troversy over strike action decided on a show of hands'

Details

Industrial Management, vol. 78 no. 12
Type: Research Article
ISSN: 0007-6929

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Book part
Publication date: 30 July 1993

MICHAEL A. KEMP and CHRISTOPHER MAXWELL

Abstract

Details

Contingent Valuation: A Critical Assessment
Type: Book
ISBN: 978-1-84950-860-5

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Article
Publication date: 11 April 2021

Lakhdar Bourabia, Cheikh Brahim Abed, Mahfoudh Cerdoun, Smail Khalfallah, Michaël Deligant, Sofiane Khelladi and Taha Chettibi

The purpose of this paper is the development of a new turbocharger compressor is a challenging task particularly when both wider operating range and higher efficiency are…

393

Abstract

Purpose

The purpose of this paper is the development of a new turbocharger compressor is a challenging task particularly when both wider operating range and higher efficiency are required. However, the cumbersome design effort and the inherent calculus burden can be significantly reduced by using appropriate design optimization approaches as an alternative to conventional design techniques.

Design/methodology/approach

This paper presents an optimization-based preliminary-design (OPD) approach based on a judicious coupling between evolutionary optimization techniques and a modified one-dimensional mean-line model. Two optimization strategies are considered. The first one is mono-objective and is solved using genetic algorithms. The second one is multi-objective and it is handled using the non-dominated sorting genetic algorithm-II. The proposed approach constitutes an automatic search process to select the geometrical parameters of the compressor, ensuring the most common requirements of the preliminary-design phase, with a minimum involvement of the designer.

Findings

The obtained numerical results demonstrate that the proposed tool can rapidly produce nearly optimal designs as an excellent basis for further refinement in the phase by using more complex analysis methods such as computational fluid dynamics and meta-modeling.

Originality/value

This paper outlines a new fast OBPD approach for centrifugal compressor turbochargers. The proposal adopts an inverse design method and consists of two main phases: a formulation phase and a solution phase. The complexity of the formulated problem is reduced by using a sensitivity analysis. The solution phase requires to link, in an automatic way, three processes, namely, optimization, design and analysis.

Details

Engineering Computations, vol. 38 no. 9
Type: Research Article
ISSN: 0264-4401

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Article
Publication date: 1 September 1999

Paul Eden, John Feather, Richard Harris and Margaret Kinnell

Describes a research project aiming to develop models to facilitate co‐operative initiatives and partnership arrangements which will improve the identification and collection of…

614

Abstract

Describes a research project aiming to develop models to facilitate co‐operative initiatives and partnership arrangements which will improve the identification and collection of local publications under legal deposit and the coverage of these publications in the BNB. Underlines the importance of locally‐held collections and outlines the concept of “the national published archive”. Argues the need for a review of, and changes to, legal deposit, highlighting the need for greater co‐operation between the legal deposit libraries and others, whilst noting existing co‐operation. Maintains that the success of any distributed national published archive will depend upon a co‐operative approach, between the legal deposit libraries themselves and other information providers at local and regional levels. Above all, any new arrangements must be sustainable – able to withstand, for instance, future local or regional reorganisations of the kind recently experienced, and properly funded.

Details

Library Review, vol. 48 no. 6
Type: Research Article
ISSN: 0024-2535

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Article
Publication date: 1 January 1992

Nancy Melin Nelson

Chadwyck‐Healey Announces the Patrologla Latina Database. The Patrologia Latina Database is a major text conversion and electronic publishing project. It is a complete…

37

Abstract

Chadwyck‐Healey Announces the Patrologla Latina Database. The Patrologia Latina Database is a major text conversion and electronic publishing project. It is a complete machine‐readable edition of the classic nineteenth‐century collection of texts edited by the ecclesiastical publisher Jacques‐Paul Migne.

Details

Academic and Library Computing, vol. 9 no. 1
Type: Research Article
ISSN: 1055-4769

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Article
Publication date: 23 May 2008

Nick Oliver, Matthias Holweg and Mike Carver

The aim of this paper is to understand how large and apparently successful organizations enter spirals of decline that are very difficult to reverse. The paper examines the case…

5306

Abstract

Purpose

The aim of this paper is to understand how large and apparently successful organizations enter spirals of decline that are very difficult to reverse. The paper examines the case of Rover, once one of the largest car producers in the world, which collapsed in 2005. An analysis of strategic and operational choices made over a period of 40 years investigates the reasons for, and consequences of, a growing mismatch between the context faced by the company (industry dynamics, market conditions) and its operational capabilities, a mismatch that ultimately brought about the company's demise.

Design/methodology/approach

The paper is based on interviews with 32 people, including senior managers (including four chief executives), government ministers and union officials who were key decision makers within, or close to, the company during the period 1968 and 2005. Secondary sources and documentary evidence (e.g. production and sales data) are used to build up a historical picture of the company and to depict its deteriorating financial and market position from 1968 onwards.

Findings

The company was formed from a multitude of previously independent firms as part of a government‐sponsored agenda to build a UK National Champion in the car industry. The merged company failed due to several factors including poor product development processes, poor manufacturing performance, difficult labour relations, a very wide product portfolio and a lack of financial control. Although strenuous efforts were made to address those issues, including periods of whole or part ownership by British Aerospace, Honda and BMW, the company's position deteriorated until eventually production volumes were too low for viable operation.

Practical implications

The case of Rover highlights the importance of what has been termed “the management unit” in complex systems. The management unit comprises processes and routines to deal with challenges such as managing product portfolios, connecting strategic and operational choices, and scanning and responding to the environment. In the case of Rover, a number of factors taken together generated excessive load on a management unit frequently operating under conditions of resource scarcity. We conclude that viewing corporate failure from a systems perspective, rather than in terms of shortcomings in specific subsystems, such as manufacturing or product development, yields insights often absent in the operations management literature.

Originality/value

The paper is of value by showing corporate failure from a systems perspective, rather than in terms of shortcomings in specific subsystems, such as manufacturing or product development; and yields insights often absent in the operations management literature. The Rover case featured in the paper demonstrates the usefulness of systems ideas to understanding at least some types of failure, not as an alterative to capability‐based approaches, but in addition to them.

Details

International Journal of Operations & Production Management, vol. 28 no. 6
Type: Research Article
ISSN: 0144-3577

Keywords

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