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Article
Publication date: 11 March 2014

Gretchen Gould

- The purpose of this article is to review the 2012 editions of two political reference handbooks judged influential as current reference sources for the study of politics and…

692

Abstract

Purpose

- The purpose of this article is to review the 2012 editions of two political reference handbooks judged influential as current reference sources for the study of politics and politically related topics.

Design/methodology/approach

- The coverage, organization of information, and the ease of use and understanding of information presented in the political reference handbooks is examined and comparatively reviewed.

Findings

- These two political reference handbook titles have many similarities, but also differences. The Almanac of American Politics contains more detailed information but utilizes a more complicated approach in the analysis, classification, and ranking of votes. Politics in America does not provide in-depth information, but its approach in the analysis, classification, and ranking of votes is simple, straightforward, and easy to understand.

Research limitations/implications

- While online versions of these resources are available, this review concerns solely the print editions.

Originality/value

- This paper provides a comparative overview and analysis of two important political reference handbooks which will be of value to information professionals and others seeking to perform reference in the area of politics and political science.

Details

Reference Reviews, vol. 28 no. 3
Type: Research Article
ISSN: 0950-4125

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Book part
Publication date: 1 January 2008

Michael A. Merz, Dana L. Alden, Wayne D. Hoyer and Kalpesh Kaushik Desai

Abstract

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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-726-1

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Article
Publication date: 18 September 2009

Michael Barone

1523

Abstract

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Journal of Product & Brand Management, vol. 18 no. 6
Type: Research Article
ISSN: 1061-0421

Keywords

Available. Content available
Article
Publication date: 31 October 2008

Michael Barone

485

Abstract

Details

Journal of Consumer Marketing, vol. 25 no. 7
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 14 September 2015

Thomas DeCarlo, Tirthankar Roy and Michael Barone

The purpose of this study is to examine how trends in historical data influence two types of predictive judgments: territory selection and salesperson hiring. Sales managers are…

1790

Abstract

Purpose

The purpose of this study is to examine how trends in historical data influence two types of predictive judgments: territory selection and salesperson hiring. Sales managers are confronted frequently with decisions that explicitly or implicitly involve forecasting with limited information. In doing so, they conceptualize how the magnitude of these trend effects may be affected by the experience managers have in making these types of judgments. Study 1 provides evidence of a curvilinear relationship between experience and reliance on the trend data whereby the sales territory selections of novice sales managers exhibited greater susceptibility to informational trends than did the evaluations of naïve and expert decision-makers. A benchmark analysis in Study 2 further revealed that the salesperson selections made by novice and expert sales managers were equally biased, albeit in opposite directions, with novices overweighting and experts underweighting historical performance trends. Implications of these findings are discussed, as are avenues for future research.

Design/methodology/approach

The authors employ an online experimental design methodology of practicing managers. For Study 1, they use regression, whereas Study 2 uses a deterministic process to develop a priori predictive benchmark forecasts. Ordinary least squares is then used to estimate manager’s decisions, which are then compared to the predictive forecasts to determine accuracy.

Findings

Study 1 provides evidence of a curvilinear relationship between experience and reliance on the trend data whereby the sales territory selections of novice sales managers exhibited greater susceptibility to informational trends than did the evaluations of naïve and expert decision-makers. A benchmark analysis in Study 2 further revealed that the salesperson selections made by novice and expert sales managers were equally biased, albeit in opposite directions, with novices overweighting and experts underweighting historical performance trends.

Originality/value

The present inquiry is the first to provide insights into an important issue that has been the subject of equivocal findings, namely, whether experience in a judgmental domain exerts a facilitating or debilitating effect on sales manager decision-making. In this regard, some research supports the intuition that experience in making a particular type of decision can insulate managers from judgmental bias and, in doing so, improve decision quality (see Shanteau, [1992a] for a summary). In contrast, other work provides a more pessimistic view by demonstrating that the quality of decision-making is either unaffected by or can erode with additional experience (Hutchinson et al., 2010). To help reconcile these conflicting findings, the authors presented and tested a theoretical framework conceptualizing how trends may influence predictive judgments across three levels of decision-maker experience.

Details

European Journal of Marketing, vol. 49 no. 9/10
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 February 1974

Frances Neel Cheney

Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Term. 37203. Mrs. Cheney does not sell the books listed here. They are…

411

Abstract

Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Term. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.

Details

Reference Services Review, vol. 2 no. 2
Type: Research Article
ISSN: 0090-7324

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Article
Publication date: 1 March 2002

Linda I. Nowak and Judith H. Washburn

The purpose of this study was to ascertain the existence and strength of the relationship between proactive environmental policies and brand equity for the winery. Results of this…

790

Abstract

The purpose of this study was to ascertain the existence and strength of the relationship between proactive environmental policies and brand equity for the winery. Results of this study suggest that consumer perceptions about product quality, consumer trust, consumer perceptions about pricing, and positive expectations for the consequences of the winery's actions undertaking the pro‐environmental policies, all have strong, positive relationships with the winery's brand equity. Trust in the winery and brand equity for the winery increased significantly when the winery in this study adopted proactive environmental business policies.

Details

International Journal of Wine Marketing, vol. 14 no. 3
Type: Research Article
ISSN: 0954-7541

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Article
Publication date: 1 April 1993

Allan Metz

“What went wrong?” This was the question no doubt asked by the Bush campaign and the Republican Party after the 3 November 1992 presidential election.

76

Abstract

“What went wrong?” This was the question no doubt asked by the Bush campaign and the Republican Party after the 3 November 1992 presidential election.

Details

Reference Services Review, vol. 21 no. 4
Type: Research Article
ISSN: 0090-7324

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Article
Publication date: 1 March 1974

Tom Schultheiss, Lorraine Hartline, Jean Mandeberg, Pam Petrich and Sue Stern

The following classified, annotated list of titles is intended to provide reference librarians with a current checklist of new reference books, and is designed to supplement the…

708

Abstract

The following classified, annotated list of titles is intended to provide reference librarians with a current checklist of new reference books, and is designed to supplement the RSR review column, “Recent Reference Books,” by Frances Neel Cheney. “Reference Books in Print” includes all additional books received prior to the inclusion deadline established for this issue. Appearance in this column does not preclude a later review in RSR. Publishers are urged to send a copy of all new reference books directly to RSR as soon as published, for immediate listing in “Reference Books in Print.” Reference books with imprints older than two years will not be included (with the exception of current reprints or older books newly acquired for distribution by another publisher). The column shall also occasionally include library science or other library related publications of other than a reference character.

Details

Reference Services Review, vol. 2 no. 3
Type: Research Article
ISSN: 0090-7324

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Article
Publication date: 1 January 1985

WOODROW W. JR. HUGHES

During the 1984 political campaigns, the public was deluged by requests from candidates and campaign managers for contributions to aid in their quest for political victory. Many…

26

Abstract

During the 1984 political campaigns, the public was deluged by requests from candidates and campaign managers for contributions to aid in their quest for political victory. Many contributions come from private citizens who support the views of the candidate. Contributions also come from special interest groups that support or show interest in only one or a small number of issues directly related to their own well‐being. For the 1976 general elections, Common Cause, a Washington‐based political reform group, reports that interest committees contributed a total of $20,447,560 to Congressional elections alone. The National Education Association spent $676,067 in support of candidates for the Presidency, Senate and House seats. The Political Action Committee of the national AFL‐CIO contributed over $1.6 million to candidates for local, state and national office. These monetary contributions do not include money, time and effort donated for distributing literature, organizing and participating in get‐out‐the‐vote drives and other types of political activity.

Details

Studies in Economics and Finance, vol. 9 no. 1
Type: Research Article
ISSN: 1086-7376

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