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This study aims to explore how the ideal employee effects of internal marketing are created and sustained. It aims to reveal the role that outbound marketing activities play in the reproduction of a brand-centric employee culture.

From an organizational ritual perspective, this study conducts a qualitative study of a Chinese department store’s anniversary celebration, which is a multi-day annual sales event. Data were collected through in-depth interviews, supplemented with corporate documents and field observation.

This study reveals that the focal event remains a success because the well-managed coordination of its onstage and backstage activities serves to reproduce an employee culture of espousing and voluntarily enacting corporately mandated role norms, values and beliefs.

For the management of retail events with the aim of building organizational culture, this study points to the importance of emphasizing the symbolism of the sales promotion aspects of an event and paying as much attention to employees’ backstage experiences as to the public execution of a consumer event.

This study shows that external marketing could set the stage for internal marketing, with the ideal effects of internal marketing actually constructed and institutionalized during activities and procedures comprising outbound marketing. This suggests that a more nuanced view of the practice of internal marketing is warranted.

Presents a special issue, enlisting the help of the author’s students and colleagues, focusing on age, sex, colour and disability discrimination in America. Breaks the evidence down into manageable chunks, covering: age discrimination in the workplace; discrimination against African‐Americans; sex discrimination in the workplace; same sex sexual harassment; how to investigate and prove disability discrimination; sexual harassment in the military; when the main US job‐discrimination law applies to small companies; how to investigate and prove racial discrimination; developments concerning race discrimination in the workplace; developments concerning the Equal Pay Act; developments concerning discrimination against workers with HIV or AIDS; developments concerning discrimination based on refusal of family care leave; developments concerning discrimination against gay or lesbian employees; developments concerning discrimination based on colour; how to investigate and prove discrimination concerning based on colour; developments concerning the Equal Pay Act; using statistics in employment discrimination cases; race discrimination in the workplace; developments concerning gender discrimination in the workplace; discrimination in Japanese organizations in America; discrimination in the entertainment industry; discrimination in the utility industry; understanding and effectively managing national origin discrimination; how to investigate and prove hiring discrimination based on colour; and, finally, how to investigate sexual harassment in the workplace.

In a world where every competitive advantage must be fully exploited, productive diversity – utilising Australia’s linguistic and cultural diversity to economic benefit – offers a practical resource, which no organisation, including government, can afford to ignore. Astute employers have begun to tap this resource – people who speak the language, understand the culture and often maintain business and personal contacts in countries where they want to do business. The respondents in this research tell the story of the potential bottom line value of this unique human resource, termed productive diversity (that has been coined to describe the use of our language, skills and cultural diversity for economic benefit). This is a resource‐based study focussing on cultural resources and links to the country of origin as a sustained competitive advantage and a strategy for success of the ethnic business operations in Australia. It presents case studies/stories of ethnic entrepreneurs who have succeeded in business through productive diversity.

States that very little useful information exists on how clients rate advertising agencies. Sets out to rectify this by conducting a questionnaire survey of 130 clients of advertising agencies to assess how they rate the performance of agencies. Suggests that this information would be beneficial to agencies in offering a better service or managing the client/agency relationship more effectively. Outlines the background history of advertising throughout the 1990s and mentions some previous research carried out. Proceeds to explain the methodology of this survey, identifying five key performance measures and six functional competencies against which the respondents rated their agency. Provides tables of the findings and conducts discriminant factor analysis to plot client satisfaction. Finds that most clients are not satisfied with value for money and service delivery offered by their advertising agency. Makes suggestions on how agencies could improve this. Outlines areas for further research.

Suggests that misunderstandings frequently occur when trying to understand Chinese language and culture, and so gives the implied meaning of various Chinese expressions and sayings such as greetings, thanks, respect, age, congratulations and taboo subjects.

Different information sharing mechanisms and online platform information sharing to different charging models are compared and analyzed.

This paper uses the Stackelberg game model to study the demand information sharing and pricing decisions.

The results show that: (1) the retailer's pricing strategy is the highest when both of them obtain information, while the manufacturer's pricing strategy is affected by the related attributes of different products, such as the sensitivity of consumers to product prices; (2) in the online platform sales model, the demand information data sharing owned by the online platform can bring more expected profits to the whole supply chain and the members of the supply chain, and the higher the accuracy of the information, the higher the expected profit; (3) when the cost of obtaining demand information is zero, that is, the online platform shares the information data about market demand free of charge, the retailer and manufacturer tend to obtain information; (4) for the online platform, charging a certain fee can achieve higher expected profits than free sharing.

Based on the single platform online sales model, this paper uses the Stackelberg game model to study the demand information sharing and pricing decision of a manufacturer and a retailer selling products through the same online platform.

By applying a non‐parametric Malmquist Productivity Index to a sample of all post‐merger Malaysian banks over 2001‐2003, this paper attempts to investigate to what extent the inclusion of OBS items in the output definition of banks affect the estimated total factor productivity change indexes. It is found that the inclusion of OBS items results in an increase in estimated productivity levels for all banks under study. However, the impact seems to be the largest on technological change rather than efficiency change.

The purpose of this paper is to study the positioning points of successful retail enterprises in China, and to try to conclude the general law for selecting the positioning points.

By analyzing the evaluation data of countrywide samples and the impact factors of customer satisfaction, the authors select some successful retail enterprises in China to be the study samples. On the base of that, the performance concerning positioning points of the samples are discussed.

The paper reaches five valuable conclusions: first, successful retail enterprises have definite positioning points; second, successful retail enterprises commonly have a main positioning point and a second best positioning point; third, successful retail enterprises could choose commodity, service, price or shopping environment as their positioning point; fourth, retail enterprises in the same retail format could have different positioning points; fifth, the non‐positioning points of successful retail enterprises are usually above the industry average level, while those of retail enterprises in successful tendency could hardly reach the industry average level.

The limitation of samples (only large‐scale supermarkets) might still make the practical applications on other retail formats limited. Meanwhile, the criteria for identifying the successful enterprises in this paper are mainly customer satisfaction and loyalty, without considering the financial performance.

The conclusions in this paper have great significance for Chinese retail enterprises to establish a unique competitive advantage.

The conclusion concerning positioning points of this paper might be the first to answer the key issues in Chinese retail enterprises' positioning strategies.

Briefly outlines the legislation and guidelines relevant to the public sector and covers the types of discrimination known to exist in this area. Looks at the problems within the gender debate with the absence of legislative protection and cites recent case law.

Presents the principles of thirty six Chinese classical strategies which includes strategies for attack, strength, confrontation, confusion, gaining ground and desperate situations. Applies these to strategic planning and marketing rather than the traditional use on battlefields. Uses anecdotal evidence to give examples and suggests that they are relevant to many other business areas.