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Sponsorships targeting an internal audience, e.g. employees, are still under-researched. The purpose of this paper is to investigate how employees perceive and evaluate a sponsorship that is designed with the purpose of improving customer services and explore how the company may benefit from the sponsorship.

The study is anchored in critical realism and based on a single case study using multiple methods. The authors survey the impact of the sponsorship on employees’ (n=653) perceptions of their ability to communicate with customers, to perform their personal best, to engage in teamwork, as well as employee retention. The authors use individual and group interviews to qualify the analysis and the access to company data on customer satisfaction rates to provide an indication of the effect of the sponsorship.

Results indicate that close to half the employees respond that the campaign positively impacted their ability to communicate, improve personal performance and to engage in teamwork. The analysis also reveals that the commitment of the direct leader has an impact on employees’ interest and commitment to the campaign. Data on customer satisfaction show that reducing the number of dissatisfied customers and increasing the number of customers willing to recommend the company to others has been accomplished, thus indicating that the sponsorship has had a positive impact on company performance.

By combining sponsorship research with insights from the HRM literature, the study provides empirically based knowledge to the hitherto limited research on the internal audience of sponsorships. The study provides a plausible indication of a positive relation between a sponsorship design and company performance.

This paper aims to investigate the experiences of permanent liminality of academics and the associated multidimensional processes of identity negotiation.

The article draws upon a three-and-a-half-year at-home ethnography. The first author – as insider, participant and researcher – investigated the consequences of an organizational redesign that pushed members of a local university department into a situation of permanent liminality.

The paper describes how academics simultaneously followed multiple trajectories in their identity negotiation as a response to ongoing experiences of ambiguity, disorientation, powerlessness and loss of status.

Management decisions in higher education institutions based on administrative concerns can have adverse effects for academics, particularly when such decisions disturb, complicate or even render impossible identification processes. University managers need to realize and to respond to the struggle of academics getting lost in an endless quest for defining who they are.

The paper highlights the dual character of identity negotiation in conditions of permanent liminality as unresolved identity work through simultaneous identification and dis-identification. It further shows the multidimensionality of this identity work and argues that identity negotiation as a response to perpetual liminality is informed by notions of struggle and notions of opportunity.

This study investigates the collaboration between Danish nurses' shop stewards and workplace management. The aim of the study is to track changes in workplace climate after a major structural reform of the health sector.

The data source for the study is a comprehensive survey among union representatives in the health and care sectors.

Generally, and not surprisingly, shops stewards maintain closer relations and a higher degree of loyalty to the nearest managers rather than management at higher levels in the hierarchy. It can also be demonstrated that more experienced shop stewards, those who have been employed in this position and in the workplace for the longest terms have more affirmative relations to management than less experienced shop stewards with shorter tenure. Those shop stewards who spend much time on the entitled duties are rewarded with positive collaboration with management. Hard times at the workplace and dissatisfied colleagues, who do not support their union representative, often result in less rewarding relations with management. Quite unexpectedly, the intensity of relations with management is not significantly related to structural or other changes that the workplace has experienced over the past two years. Changes are therefore accepted as inevitable and regular occurrences in the health sector.

The response rate is very high in the survey. Further qualitative research may reveal details about the background and implications.

The study suggests that many shop stewards may suffer from a competence gap in terms of more advanced new public management strategies and tools. This gap has not yet been successfully filled by the services and training activities offered by the Danish Nurses Union.

Results from the study are being taken on board in the union's strategies. The evidence is also helpful for the managers in the health sector, as they are seeking to develop a constructive the collaboration with the unions.

The primary objective of the present study is to explore the relationship between workplace spirituality and work stress among offshore and onshore employees of the Indian oil and gas industry. The present study also tends to study the difference in the stress level of offshore and onshore employees of the Oil and Gas Industry.

The size of the sample for the present study was 202 respondents. It includes 128 onshore employees and 74 offshore employees of oil and gas companies. Respondents were mainly managers and supervisors working in various departments of Oil and Natural Gas Corporation (ONGC), Cairn India, Reliance India Ltd (RIL), Bharat Petroleum Corporation Ltd (BPCL) and Indian Oil and Gas Ltd (IOCL). Since the different level of stress is experienced by employees at different stages of the organizational structure, thus study selected population comprising of managers and supervisors since they are believed to face similar work stressors. A variety of statistical tools like mean, t-test, correlation and multi-regression is used for the analysis of collected data.

Results show that all six dimensions of workplace spirituality are significantly negatively correlated with stress for onshore employees. However, the sense of community and gratitude are found insignificantly associated with stress for offshore employees. Stressful offshore conditions and excessive specialization might not allow offshore employees to cherish the community at the workplace and also the virtue of gratefulness. The offshore employees might have a certain level of gratitude and community system, but it is not sufficient for the employees to perceive a lower level of work relates to stress. The result gives the impression that the normal working conditions (onshore workplace) provide adequate opportunity to workplace spirituality to transcend its impact on work stress.

This is one of the pioneer studies that examined the role of workplace spirituality and stress in stress management of offshore and onshore employees of Indian Oil and gas companies.

The article asks how to lead the world in work–life balance (WLB) societal rankings, identifies the major WLB challenges in contemporary societies and rethinks how we conceptualise and measure WLB.

This study employed a case-study of Denmark, a world leader in global WLB-rankings. Expert-insider interviews were carried out with 12 experts who work in the field of WLB. The participants were engaged day-to-day in the field of interest, exerting real-world influence.

We affirm the importance for WLB of battling over-long hours in the workplace. We provide evidence too that having sufficient hours of work, and being financially secure, are as significant for WLB as is avoiding overwork.

The article interrogates international WLB-rankings and offers original insights into a global WLB-leader. It makes the case for improving how we conceptualise and measure WLB to also progress policies and practice. Rather than viewing WLB as largely about avoiding a time-squeeze, the article argues that it is fundamentally about the conditions under which people work.