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Article
Publication date: 2 August 2023

Mehmet Tahir Dursun, Metin Argan, Mehpare Tokay Argan and Halime Dinç

Numerous studies have looked at why people attend events which engage in conspicuous consumerism, but they have neglected the fear of missing out on these event-based experiences…

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Abstract

Purpose

Numerous studies have looked at why people attend events which engage in conspicuous consumerism, but they have neglected the fear of missing out on these event-based experiences. This study aims to look at the impact of sensation seeking on conspicuous consumption within the event-based activities. Moreover, the developed model examined the mediating role of the fear of missing out in this impact.

Design/methodology/approach

A questionnaire survey was conducted, and a conceptual framework was performed to test hypothesized links between the three variables.

Findings

The findings show that sensation seeking affects conspicuous consumption, and fear of missing out has a mediating effect on this relationship.

Originality/value

The results of the study give some theoretical and practical implications to practitioners and researchers about aspirational class as elite consumers and high-level attendees of one-off events.

Details

International Journal of Event and Festival Management, vol. 14 no. 4
Type: Research Article
ISSN: 1758-2954

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Article
Publication date: 21 December 2020

Hüseyin Köse, Metin Argan and David P. Hedlund

The purpose of this research is to develop and validate a scale to measure the perceived orientation of sport organizations toward their fans, and subsequently, to test its…

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Abstract

Purpose

The purpose of this research is to develop and validate a scale to measure the perceived orientation of sport organizations toward their fans, and subsequently, to test its relationship with six outcomes based on data from the fanbases of three distinct sport teams.

Design/methodology/approach

Using interviews and focus groups, important elements of fans' perceptions of their relationship with sport organizations are identified. After creating items based on the results of the interviews and focus groups, EFA, CFA and SEM procedures are used to create and test a multidimensional scale of perceived fan orientation.

Findings

Using EFA and CFA procedures, an 11-item, four-dimension scale of perceived fan orientation is validated, including components measuring (1) hosting events and campaigns for fans, (2) communicating information to fans, (3) interacting with fans when requests and problems arise and (4) providing preferential treatment to fans. The SEM results provide evidence of the impact of fan orientation on multiple measured outcomes for three professional football teams.

Research limitations/implications

This research is limited to three professional football teams in Turkey. However, the development of the multidimensional perceived fan orientation (PERFANOR) scale provides sport organizations' management and personnel with information about the relationship fans desire.

Practical implications

Sport managers, marketers and front-line staff are recommended to undertake activities to improve the relationship between the organization, team and its fans.

Originality/value

The principles and practices of relationship marketing and service quality often include discussions of the importance of “putting fans first,” however until now, no multidimensional scale existed in sport which measures the perceived fan orientation of a sport organization.

Details

International Journal of Sports Marketing and Sponsorship, vol. 22 no. 4
Type: Research Article
ISSN: 1464-6668

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Article
Publication date: 1 February 2021

Selin Ögel Aydın and Metin Argan

Nutritional disorders and unhealthy nutrition, which are recognised as the causes of many widespread health problems (overweight, obesity, diabetes, cardiovascular disease…

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Abstract

Purpose

Nutritional disorders and unhealthy nutrition, which are recognised as the causes of many widespread health problems (overweight, obesity, diabetes, cardiovascular disease, cancer, etc.) have emerged as a significant problem that requires resolution. The purpose of this study is to influence dietary preferences and to reduce current health issues by using gamification as a social marketing tool. To this end, the decision-making processes affecting food choices in individuals based on calorific content were evaluated and the effectiveness of gamification in encouraging consumers to make lower-calorie choices was examined.

Design/methodology/approach

An experimental design was used to determine the effect of gamification on the dietary preferences of consumers. An independent factorial design (between groups) in which multiple variables were tested with different subjects was used to test the factors that were thought to affect the food choices made by the participants from gamified and non-gamified menus.

Findings

In Study 1, menus (gamified vs non-gamified) and nutritional consciousness (low vs high) had a significant main effect on the total calorie count of the selected foods. In Study 2, menus (gamified with prices vs non-gamified with prices) had a significant main effect on the total calorie count of the selected foods, while nutritional consciousness (low vs high) did not. A significant interaction was observed between menus and nutritional consciousness.

Practical implications

Gamification can be used as an important publicity tool for promoting public health using different influential factors such as price.

Originality/value

This study shows that people can change their food preferences positively through gamification. It shows further how people tend to evaluate the price of their food rather than the calorie count when making dietary preferences. Gamification can, therefore, be considered a promising social marketing tool for improving public health.

Details

Journal of Social Marketing, vol. 11 no. 2
Type: Research Article
ISSN: 2042-6763

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Article
Publication date: 15 November 2021

Metin Argan, Güven Sevil, Abdullah Yalaman and Viktor Manahov

The purpose of the research is to gain an understanding about how stock market investors impact various behavioural personality traits in various consumer groups with differing…

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Abstract

Purpose

The purpose of the research is to gain an understanding about how stock market investors impact various behavioural personality traits in various consumer groups with differing levels of motivation and capacity to absorb emerging stock market data.

Design/methodology/approach

The research has used structural equation modelling (SEM) to test the validity of the theoretical model.

Findings

The current paper is the first study that uses stock market data from an emerging economy to examine the relationship between stock market investment and different behavioural patterns such as stock market attachment, trust, satisfaction and loyalty. The authors observe the presence of direct positive relationships between stock market investment and different behavioural personality traits. Moreover, the authors also observe that stock market attachment can be seen as an intermediary variable between stock investment involvement and satisfaction. The empirical findings also suggest the presence of indirect relationships between stock investment involvement and satisfaction and between stock market attachment and loyalty. The authors find that the indirect relationship between stock market attachment and loyalty occurs when the level of satisfaction is higher. Therefore, satisfaction appears to facilitate the relationship between stock market attachment and loyalty.

Research limitations/implications

One major limitation of the study is data availability. More specifically, the study was conducted with customers of eight different banks in the province of Eskisehir, Turkey. From the 250 questionnaires distributed, 173 were returned, yielding a response rate of 69.2%.

Practical implications

By identifying the trait characteristics of segments of stock market participants relative to their propensity to invest in stocks, it is possible to tailor messages that influence people to invest for the long term.

Originality/value

The paper deploys stock market data from an emerging economy to investigate the relationship between stock market investment and different surface traits such as stock market attachment, trust, satisfaction and loyalty. To the best of the authors' knowledge the current paper is the first such study.

Details

Review of Behavioral Finance, vol. 15 no. 2
Type: Research Article
ISSN: 1940-5979

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Article
Publication date: 27 August 2024

Faruk Yüksel and Funda Ön

This study examines the international literature on sports events published between 1981 and 2024 within the framework of specific parameters.

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Abstract

Purpose

This study examines the international literature on sports events published between 1981 and 2024 within the framework of specific parameters.

Design/methodology/approach

The data were analyzed using quantitative and bibliometric analyses. Studies related to sports events were scanned through the Scopus database, and 1,072 studies were evaluated.

Findings

It has been revealed that the highest number of studies related to sports events were published in 2021, with Tichaawa, T.M. being the author with the most publications. Griffith University conducted the most studies on this topic, and the United States had the highest number of publications. Additionally, the findings indicate that the number of studies on sports events is increasing, with more studies being conducted in business and social sciences. Regarding keyword usage frequency, the studies focus on destination image, economic impact, and sustainability. Clustering analysis results show that the studies are divided into four clusters, focusing on sports, tourism, and tourism development.

Research limitations/implications

Due to methodological limitations, the results of bibliometric analysis generally focus on metrics related to articles, sources, and authors. Another limitation is the examination of studies in the context of tourism that are published in the international literature and accessible only through the Scopus database in English. An additional limitation is that the publications analyzed in this study are specifically on sports events. This study aims to fill a gap in the field by examining sports event studies in the international literature, thereby providing researchers with a holistic perspective. It is considered significant as it will offer a different viewpoint on bibliometric studies related to sports events and sports tourism in the international literature, both in terms of the parameters used in the study and the study’s focus.

Originality/value

It is believed to be important because it is the first bibliometric study explicitly conducted on sports events.

Details

Worldwide Hospitality and Tourism Themes, vol. 16 no. 4
Type: Research Article
ISSN: 1755-4217

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Book part
Publication date: 22 January 2024

Resul Mercan and Mustafa Sandıkcı

The concept of bleisure is a tourism term that has emerged recently and has become popular. Participation of employees, especially managers and people in business who go on…

Abstract

The concept of bleisure is a tourism term that has emerged recently and has become popular. Participation of employees, especially managers and people in business who go on business trips, in leisure activities during their full-time business trips has revealed the bleisure trend. Although bleisure has emerged as a term in recent years, it has been seen that people combine vacations and business trips in previous years.

Considering the research on bleisure tourism, it is thought that bleisure tourism can be helpful to increase employee productivity. The fact that individuals who go on business trips very often are away from their family or friends can create a social deformation. However, people who go on business trips within the scope of bleisure tourism sometimes can take their close friends or family members with them. This provides extra motivation for bleisure tourists and increases work efficiency. However, it is beneficial to plan bleisure tourism. Excessive entertainment or shopping can lead to distraction, being late for work and being over budget on a business trip. For this reason, bleisure should be planned jointly with tourism agencies and companies.

Bleisure tourism will benefit business travellers, travel companies, hotels, restaurants, other tourism businesses and local people. For this reason, it is necessary to focus on studies related to bleisure tourism, a new tourism trend.

Details

Future Tourism Trends Volume 1
Type: Book
ISBN: 978-1-83753-245-2

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